2021 Baidu Search Academy Year-end Examination Paper (with Answers)

Attention candidates: Welcome to participate in the 2021 Search Academy year-end assessment. Candidates are requested to answer the questions carefully. If you get full marks, you will have the opportunity to win a scholarship - Xiaodu Voice Car Mount! Participating in additional questions will also give you the opportunity to win additional exquisite prizes!

Please note that the correct answers to the following questions are marked in brackets after the title.

Reference assessment address: https://ziyuan.baidu.com/college/articleinfo?id=3157

1. Which of the following options does not conform to the page interaction operation specifications? (C)

A. Users can quickly reach the target page or use functions with simple operation and easy backtracking.

B. The interactive operations of the landing page should be in line with users' daily usage habits and be simple and convenient.

C. In order to force users to finish reading, the audio progress bar is set to be non-dragable.

D. When there are multiple pictures, gestures support sliding left and right to switch pictures freely.

2. Which of the following options’ page design [conforms to] the landing page experience specifications? (D)

A. Reduce the font size of the main content of the page so that the entire content of the article can be presented on one page.

B. After the user clicks into the page, the advertisement pops up automatically to attract the user's attention.

C. Insert multiple advertisements at the top of the homepage to attract users' attention.

D. Reasonably set the page layout of multimedia resources such as pictures and videos to ensure the overall aesthetics of the page and the best readability of the page information for users.

3. Which of the following options’ function button settings [comply with] Baidu search algorithm specifications? (C)

2020 Search Academy Year-end Examination Paper (with Answers) - Baidu SEO Webmaster

4. Which of the following options does not need to be highly authoritative? (B)

A. Dr. Lin from Capital Medical University published an article explaining six methods for treating fever in adults.

B. An anonymous user replied, "How many hours does it take to drive from Beijing to Tianjin?" - "About 4 hours."

C. Lawyer Wang from a certain law firm answered the question "How to write a divorce agreement?"

D. The official website of Beijing Municipal People’s Government issued an announcement on the “Implementation of Normal Epidemic Prevention and Control Measures”.

5. Which of the following options has more timely content? (ABC)

A. News reports

B. TV series that are being updated daily

C. Novels currently being serialized

D. Complete collection of idiom stories

6. Which of the following options [help] improve the user's page browsing experience? (ABC)

A. The main content of the page is clearly distinguished from advertisements and related recommendation sections.

B. The "Expand full text" function key has a clear text label and appears at most once in the full text.

C. In the article content page or information detail page, it is prohibited to insert any advertisements from the beginning of the main content title to the end of the main content.

D. Place a large shaking ad at the top of the first screen to attract user attention.

7. Which of the following advertising styles [violate] the landing page experience specifications? (ABCD)

A. Floating ads

B. Pop-up ads

C. Shaking ads

D. Automatically play ads

8. Which of the following options [meet] Baidu’s standards for searching high-quality content? (ABCD)

A. The producer has professional certification, publishes content in a focused field, is recognized by the public and has a certain influence.

B. The page loads quickly, the content is beautifully laid out, and the images are high-definition.

C. The article theme is consistent, the logic is clear, it can provide users with rich and comprehensive information, and it has a certain degree of professionalism in the field.

D. The content is loved by a large number of users, and users have a strong desire to share and interact.

9. If you encounter abnormal inclusion, abnormal traffic fluctuations or hacking problems, developers can use syntax such as site and inurl to self-check the website content. If you still cannot solve the problem effectively, you can seek help in the feedback center of Baidu Search Resource Platform. (A)

A. Correct

B. Error

10. In order to improve user conversion rate, the website forces users to download the APP before they can view the full content. (B)

A. Correct

B. Error