How to place massive Qianchuan search ads?

Qianchuan has fully opened up the delivery of search ads. I wonder if you have noticed and have started delivering them?

Regarding how to place Qianchuan search ads, I believe that there are still a large number of friends who don’t know how to use it.

Therefore, today I have summarized the delivery logic of Qianchuan search ads for you, and specifically taught you how to deliver Qianchuan search ads. Let’s take a look together~

Qianchuan search advertising logic

How to place Qianchuan search ads? Remember one sentence: decide on the product, add enough plans, add enough words, and the plan relationship must be clear

We conducted tests based on three products with good recent sales, and separated each product into separate advertising groups. In the huge arithmetic, we expanded and selected words based on product words, and then segmented them according to the parts of speech.

Segmentation: It can be roughly divided into brand + competitor words, category words, and general words.

Delivery: You can plan delivery separately or in combination. Each plan should have more than 500 words.

Matching: Brand words and category words + phrase matching, get volume at a high price; general words, functional words, and some celebrity words can be broadly matched to get volume at a low price.

Remember: creativity must be related to the part of speech added

Although the volume of search ads is small, the ROI is still good. Friends who have not placed any ads can give it a try.

How to place Qianchuan search ads

After understanding the logic of Qianchuan search advertising, how to implement Qianchuan search advertising? Below we will demonstrate the search ads for [live streaming sales] to show you the specific process.

1) Add search terms

Click [+Add search term], search based on your account products to obtain recommended keywords, click "Sort by keyword relevance from high to low", and then select keywords that are more relevant to you (up to 1000 keywords).

If you find it too troublesome to select one by one, you can download the recommended keywords, filter and organize them, and finally [upload keywords].

2) Delivery settings

[Smart Traffic Selection] is automatically turned on by default, and the delivery method and speed are selected according to the account's own situation.

3) Conversion goals

The conversion goals include: entering the live broadcast room, clicking on products in the live broadcast room, placing orders in the live broadcast room, improving analysis in the live broadcast room, and commenting in the live broadcast room. Choose according to actual needs.

4) Delivery time and bidding

How to place Qianchuan search ads? The delivery time can be selected according to actual needs; the daily budget is based on your keywords, and the product bid is based on the actual situation of your account.

5) Targeted groups

The method of setting up targeted groups is the same, and you can choose to remove places that express delivery cannot reach.

6) Creative form

Then choose the creative form: video, direct broadcast in the live broadcast room, and add creative content.

7) Creative classification and name

Finally, choose the appropriate creative category according to your product, set the plan name and ad group, and you're done.

For information on how to place Qianchuan search ads, you can consult Qinggua Media.

Qianchuan search advertising, contact Qinggua Media official