SEO trends in 2019: How to do SEO in 2019?

SEO trends in 2019: How to do SEO in 2019? I was very confused before and felt that SEO had hit a ceiling. Although we have successful cases and have relevant development capabilities, data analysis, product and operation capabilities, we don’t know how to improve them. Later, I came across an article that helped me a lot. There was a sentence in it that said: Breakthroughs at the skill level have hit a ceiling, but if the pattern can’t keep up, you’ll be stuck there. Recently, we have had a very good opportunity. A leader has helped us sort out our ideas and strategies. He is a senior director who has been working in SEO since he joined the company. Needless to say, his vision and pattern are very impressive. I gained a lot from my discussions with him, especially a very strong sense of cognition, which I would like to share here.

SEO trends in 2019: How to do SEO in 2019?

1. Think systematically, not point-by-point

Every time I share, my strategies are relatively scattered. For example, the TDK of this channel needs to be optimized, the website's crawling resources need to be reallocated, the page speed can be optimized, and the keyword library can be enriched (Note: the above strategies are purely examples, do not refer to them blindly). The leader will help me sort it out, divided into 1, 2, 3 steps:

The first step is to complete a small goal with low cost and no risk, such as sorting out the website architecture and determining the main architecture first; the second step has slightly more complex requirements and requires more resources, which may involve some risks, but the benefits are also increasing, such as choosing one channel to focus on, and simultaneously cleaning and enriching it to ensure a steady increase in traffic; the third step requires more investment, but the benefits are also increasing, such as cleaning and enriching all channels to maximize the effect.

You can feel that this is a gradual, step-by-step, and small-scale process. In the early stages of the project, the costs were relatively low, results could be achieved quickly, and trust from superiors and colleagues was gained; as the project progressed, more resources were available, greater investments could be made, and greater results could be achieved; ultimately, the entire project was a success. If you do the third step first, you may not be able to carry it out at all. First, it is difficult to master a large amount of resources at the beginning; second, the project also requires exploration and trial and error.

In terms of thinking style, I think I belong to point-based thinking or divergent thinking, which means I think of whatever I want, but the leader’s thinking is systematic, which is more practical and extensible. Take war as an example. Point thinking is to point to several scattered cities on the map and say that these cities can be attacked for various reasons. What they said makes sense, but they don't consider how to gradually implement it and consolidate the results.

Systematic thinking means that you should first attack this city as a base, then attack the neighboring city to develop food and grass, then attack the next city to occupy the upper reaches, and then gradually develop the territory. This has a clear path and the thinking is very clear.

Note: It’s not that divergent thinking is bad, but we should have different ways of thinking.

2. Be focused <br /> The first time I discussed strategy with my leader, I came up with a dozen strategies, each with a predicted effect. The leader just said, if we only implement three strategies this year, which three should we implement? I was suddenly a little confused.

Later I thought about it and realized that these strategies also conform to the 28 principle. 20% of the strategies bring 80% of the traffic. So focus on this 20% strategy. For example, adding new channels is generally an incremental project, while infrastructure will not bring much growth.
In addition, everyone’s energy is limited, and it is impossible to devote oneself wholeheartedly to every project. Therefore, we must ensure that our main energy is focused on the core projects, and then take other projects into consideration.
Finally, the investment in a project is dynamic. When the effect of the project is obvious, the investment will be increased. When the effect is not good, the investment will be reduced.

3. Results-oriented <br /> First, you must clearly define the goals of the project. For example, SEO projects generally target UV.
Secondly, this goal must be used as a guide when judging projects. For example, when determining project priority, SEO UV must be the first criterion.
Therefore, projects that can bring SEO UV should be given a higher priority, and projects that cannot bring UV should have a lower priority or even not be done.

These theories are simple to say, but not so easy to implement. For example, I often encounter the problem of effective projects and the right projects.

4. Open up a business perspective <br /> Don’t limit yourself to the existing business, but look at a product or business from a higher perspective and with more vision, and judge its commercial value. Especially in today's capital winter, every company and business is extremely concerned about revenue, and the business perspective becomes even more important.

Or switch to the investor's perspective. I am an investor now. What value can this product or business bring to customers? Is it reducing costs or improving efficiency? How much profit can I get? And how to package and promote this product?

For example, instead of just talking about how many UVs SEO has brought, you can talk about how much GMV these UVs have brought, or based on the cost calculation of PPC, I have helped the company save xxx costs. Then this will be very convincing when you say it out loud.