Activity planning plan (with mind map)

Planning is a field that requires thinking talent, accumulated knowledge, and practical experience. An excellent event planner not only needs brilliant thinking and broad knowledge, but also solid professional basic skills.

However, newcomers to event planning always have these characteristics:

Can't distinguish between operation and planning, and don't even understand the workflow. After reading hundreds of cases, I still can't do event planning. The creative ideas are exaggerated, but they are a mess when they are implemented. The goals are vague and I can't get the real needs of the boss and users.

Most of these problems arise because there is a lack of a complete planning system to support them, and they have not formed their own event planning thinking.

For newcomers to the industry, blindly relying on cases will only achieve similarity in form rather than spirit, and ignore the more important analytical insights and principles and methods behind them.

Using mind maps to construct a planning knowledge system and create activity plans can make the preparations for each stage of planning more intuitive and efficient, and can also make the plans more feasible, facilitating plan execution and review and summary. √

Next, I will share with you the basic knowledge of event planning and explain in detail the plan of event planning using mind mapping.

What is the relationship between event operations and event planning?

Event operation is an explosive operation method carried out to achieve goals in a short period of time, and event planning is one of the steps in the operation.

Complete event operations include: event planning, program execution, and review and summary .

What are the processes of event planning?

A complete planning process includes preparation period, planning period, execution period, dissemination period, and review period , and each stage requires careful planning.

• Preparation period: clarify the activity users and activity purpose
• Planning period: prepare a complete plan
• Execution Period

• Adjust activity plans in a timely manner based on data
• Communication period: warm-up, detonation, and ending
• Review period: review goals, show results, compare differences, and summarize experiences

↓↓↓Attached are the key points of each stage of event planning:

What’s the point of event planning?

1. Clarify the purpose of the activity

A clear goal is the first step in event planning, and the goal is the guideline for all subsequent decisions.

2. Choose the right time and activity theme

All activities must have a reason. Users will find it difficult to accept benefits without explaining the reason. We must find this reason and then combine it with the product. This "reason" is our first point of contact with users and is the core of event planning.

3. Plan “meaningful” activities

• Closely related to products and users
• Low participation threshold, simplified process, simple rules
• Can make users feel emotional
• Make users feel profitable
• Give users a sense of trust
• There should be a "lively" atmosphere

4. Allocate resources reasonably

Resources include: monetary budget, promotional resources, human resources

5. Do a good job of data monitoring and statistics

Data can help us determine whether our goals have been achieved and whether we need to optimize the activity content in a timely manner.

↓↓↓ Taking e-commerce activities as an example, here are the data indicators for reference:

6. Conduct activity review in a timely manner

The end of execution does not mean the end of the activity. There is also a very critical link that we need to pay attention to, that is, reviewing the results of the activity, including effect evaluation, cause analysis, summarizing experiences and lessons, etc., which can serve as a good reference for subsequent activities.

Conduct activity review

After the event, we can use mind maps to review the event, review the goals, evaluate the results, analyze the process and summarize the rules. Get ready for a more successful event next time~

Finally, share a few activity plan templates

↓Offline group buying activities

↓Tmall Double Eleven Event

↓WeChat Moments Activities

Related articles:

A set of online event planning templates

Guide to Writing an Event Planning Proposal

9 elements of event planning

Event planning and promotion process!