Quzhou SEO Training: What are the reasons for the increase in website bounce rate? How to solve it?

Why do we have to analyze from the user's perspective? Isn't our profession enough to complete it? In fact, a qualified webmaster cannot do without professional data analysis. In fact, you have to start from the user's perspective in your profession. Usually, you can use data analysis. The main measurement standard is the website bounce rate. So what are the reasons for the increase in the website bounce rate? How to solve it?

What are the reasons for the increase in website bounce rate? How to solve it?

1. The website bounce rate is easy to understand. Simply put, it is the length of time users visit the website. If 100 people visit the website, and 90 of them leave after opening the website for a very short time, then the website bounce rate is 90%.

2. What are the reasons for the increase in website bounce rate?

1. Website Difficulty

No matter who it is, when opening a website, they will not spend too much time waiting for the website to be accessed. If the website access speed is too slow, the probability of users jumping out of the website will be much greater. Therefore, solving the problem of website access will indirectly affect the website's bounce rate. Let's take a look at the reasons and solutions that lead to difficulties in accessing the website.

2. No valuable reference content can be found

Why do users want to leave your website so eagerly after they come in? Because the content of your website is not what users need. This is the reason why many companies fail to do optimization. They don’t understand what kind of content users want to see. They usually have subjective opinions. Words like "I feel" and "I think" often appear in their mouths. I think users should care more about certain content. I feel users should like the pages of the website.

If you want to understand users, you need to use their search data for analysis rather than subjective guessing. Subjective guessing will only make the website bounce rate higher and higher. Generally, user search keyword data can be queried through a series of tools, such as Baidu Index, Baidu Ranking, drop-down box, related searches, etc., which will not be explained one by one here.

Solution: Consult more professional optimization personnel, do not be complacent and think like a frog in a well, consider issues centered around users, and change from "what do I do" to "what do users need? I'll do it!" Then create valuable content based on user needs. Many website contents are reprinted in large quantities, or there is just a large picture on the entire page, and very little information can be conveyed to users; or the website is built by a website construction company, which adds content at random without considering the user's search needs, and there is not even a corporate administrator to manage the website. It would be strange if the bounce rate of such a website is not high.

a. First, learn to use data to analyze which keywords users often search for, organize and record them.

b. Think about it for a moment. What is the purpose of users searching for these keywords? What kind of reference content do they want to find?

c. Which users are accurate customers? Which customers are general customers? What keywords do accurate customers search for?

d. After understanding the needs of users, where is the best place to place the content that users like?

As long as you consider the above four points and make fine adjustments based on the user's click data on the page, you can solve the problem of users choosing to jump out of the website because they cannot find valuable reference content.

What are the reasons for the increase in website bounce rate?

a. The website server is too bad

The website server determines the loading time for user access. For the server, you get what you pay for. Cen Huiyu met some weird people before. I told him that a standard server would cost at least several hundred yuan, and some even cost thousands. He actually said that it only cost 5 yuan on Taobao. A server is like a store on the Internet. Do you want to entertain customers with a dirty and messy store, or spend money to decorate it beautifully to greet customers? Those who save a few hundred dollars on the server are bound to lose dozens of times in future promotion work and waste unnecessary time.

The servers recommended generally include HiChina and Western Digital, both of which are relatively stable. The author currently uses Western Digital, which is a bit expensive, but compared with the income obtained through Internet promotion and order reception, it is really a drop in the bucket. This also confirms the saying that the more the poor save, the poorer they become, while the smart people know what is important. So if you have friends who are unwilling to spend money but want good results, I personally suggest you buy a set of stockings and a pair of nail clippers, and rush in as soon as the bank door opens, and you will become rich.

b. The website program loads too slowly

Nowadays, many optimized websites tend to be simple, with the aim of reducing the loading time of website programs. Many companies that do not understand optimization are always looking for high-end special effects websites. Before, a friend showed me a website. Once I clicked on it, it took 5 seconds to finally load the entire page. It was a special effect of a background TV. There were no more than 100 words on the entire page. They asked me to optimize it, but I refused directly. It's like giving you Xiaomi and a rifle and asking you to participate in a modern nuclear war and come back victorious. This is unreasonable.