ASO optimization mainly involves conventional means such as keyword coverage and comment optimization. In previous articles, we have talked a lot about the skills and methods of keyword coverage. In this issue, let’s learn how to optimize ASO through comments.Regarding comments in ASO optimization, they are mainly divided into three parts.
Change Comment
Buy Reviews
Guide users to write reviews
Some friends who are new to ASO may ask, why do we need to comment on the APP? Isn’t the job of an ASO optimizer mainly to optimize keywords? In fact, doing APP reviews is also one of the jobs of an ASO optimizer! There are two main benefits of doing APP reviews:
Putting keywords or brand words in comments is beneficial to the keyword ranking. Of course, this is a long-term activity. Those who expect to quickly improve their keywords in the short term by making comments need to adjust their thinking and strategies!
'Induce' users to download the APP. Yes, comments have an inducing effect. Before downloading the APP, most users will go to the comment area to check out the situation. At this time, the comments made by ASO optimizers will come into play.
After reading this, do you think that it is necessary to review APP? Below I will talk about several points related to ASO optimization separately!1. Change APP comments1. Changing comments is a hard job. You have to find a QQ group first, such as an App promotion group, CP group...it's all right. After joining 100 QQ groups, you will have to send group messages and find APP to exchange comments every day. If there are 100 Q groups and you change one comment in each group, you can handle 100 comments in a day.2. The comments need to be of high quality. How to ensure high quality? Generally, ASO optimizers write their own content, and try to keep it as long as possible. I personally think 20-150 words is best. Finally, remember to incorporate brand words and keywords into it, and then hand it over to the partner you exchanged with.3. You can ask your friends who want to leave comments to search for their top keywords and then download the app. Leave a comment the next day after downloading and delete the app a few days after leaving the comment. This will have better results, at least there is retention rate . And from my personal point of view, the retention rate also affects the ranking of the APP to a certain extent.4. It is best to change comments continuously. Don’t do it halfway. If you do this, the effect of changing comments will be difficult to see!2. Buy APP reviewsThis is actually not too complicated. You can get it through introductions from acquaintances or find it yourself on Taobao. The most important thing is that it is reliable. But before the cooperation, no one knows whether it is reliable or not. What I know about buying reviews is that the average price of reviews in the Android market is around one yuan, and the market where the most influential reviews in the Android market are from Meizu.
Meizu's review-boosting function is the most effective in the Android market
It is best to increase the number of comments together with the number of downloads for better results (black trick)
The comments should be authentic. It is best to briefly introduce the functions of the APP or one of the highlights of the APP in the comments to attract potential users.
Before cooperating, you can ask the channel to provide some cases first, and then check the quality of their reviews. Using the ASO114 optimization tool , you can view the number and quality of daily reviews on both the APPStore and Android at the same time.
3. Guide users to comment1. When opening the APP, a pop-up window is displayed to guide users to write comments. I feel that the probability of being ignored is high. You should know that when users open an APP, the first thing they do is not to write a review. An abrupt review will inevitably disturb the user's usage experience and destroy the usage environment. For example, in this example, the user opens the APP to listen to music, which is originally a very beautiful thing, but it is forcibly interrupted by a pop-up window. I don’t know if the user will still be in the mood to continue listening to the music after seeing this pop-up window.2. Pop-up guidance is displayed after a certain period of use. To be honest, users don’t like pop-up guidance. Pop-up guidance sacrifices a certain user experience. What’s more, during the use process, the user may run to the comment section to write a bad review in anger. Isn’t it not worth it? Of course, if the introductory copy is particularly good, it can reduce the user's disgust. But I still think that it’s better to avoid doing things that affect the user experience.3. Pop-up windows are used to guide users when closing the APP. The conversion rate is extremely low, but the advantage is that it has little impact on the user experience. Generally, two types of users will write comments when there are pop-up windows at this time. The first type is those who are very happy with the app and feel it is necessary to comment and share their happy mood. The second type is those who are extremely unhappy with the use and feel the need to vent their dissatisfaction in the comment section.4. Tab bar settings, as shown in the figure, the subtext seems to be saying, 'I haven't disturbed you, but I've been waiting here for you to find me. 'It is entirely up to the users to decide whether to leave comments. It is not sentimental or pretentious, and it will not affect the user experience.Summary: I will stop here today to talk about some things about APP reviews. ASO optimization is originally a job of details. If you do what you should do and do all the things you should do well, you will definitely gain something.
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This article was written by @优派网王雪华 and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!
