Want 100,000+ soft article titles? These 8 user psychology must be understood

In order to make the title of the soft article attractive to readers, high quality requirements are necessary. Based on this issue, the author believes that the following six details should be paid attention to:

1. Word limit for title
2. Title model creation
3. Title style expression
4. Highlight product features
5. Add life elements
6. Clever use of allusions

1. Word limit for title: within 15 words

With the continuous development of self-media, the number of words in titles also tends to develop in the direction of increasing the number of words. However, the number of words in the title of a soft article must be controlled within a certain range to make it easier for readers to identify.

According to the current reading habits of readers, if the title exceeds three lines, the probability of being read will be greatly reduced. In the current mobile phone and tablet computer image and text display, generally one line is displayed. If the extra words exceed one line, they will be replaced by ellipsis "...". In this way, important information in the title can easily be blocked.

Therefore, when creating a title, you should make some choices in the selection of key content and keywords, and just present the most important content, while keeping the number of words within 15 words.

For example: in mobile news, you can see that the title of the article is basically one line, or the news title generally states the key points within 15 words.

2. Creating a Title Model

The number of words in the title of a soft article is limited, and the content must highlight the theme and center of the article. This requires achieving a perfect unity from these two opposing aspects in order to clearly and concisely express the content of the article.

Based on this, there are certain types and methods of title presentation, for example:

1. Question-guided title

When writing a title, using questions to guide can better attract the reader's attention and allow readers to read with questions. This can not only guide readers to continue their behavior, but also clearly tell readers the core content of the article.

This type of title pattern is often used for articles centered on life skills, surprising events, etc., such as:

• What does it take to be considered as having read a book? These reading methods must be collected
• How can we achieve the effect of 1+1 being greater than 2 by contrasting the main body and the accompanying objects in the composition?

2. Event-statement title

This is a writing model used for events or stories that are attractive enough in themselves. When readers see the title, it can arouse their inner emotions such as emotion and anger, and at the same time generate interest in reading. This type of title is often used in articles that tell touching stories, major emergencies, etc., and it only needs to present the events completely and directly to the readers.

3. Lenovo Mobilization Mode Title

When readers read a soft article, they can have various associations when they see the title and connect related things. Such a title effect can be called successful. This type of title pattern is relatively common and very effective in attracting readers' attention.

For example:

• Such employees are worth reusing!
• My life after winning five million has turned out like this.

4. Data presentation title

Data-based titles can give readers a sense of rigor and science. Appropriately citing data when writing a title can increase the credibility of the article. In some highly entertaining soft articles, adding exaggerated data can attract readers' attention to a certain extent.

Of course, data presentation is not arbitrary, especially for articles that focus on science and authenticity, the data should be cited rigorously to avoid misleading readers.

For example:

• There are 100 new restaurants in this place, why is this the only one that is profitable?
• The Earth is now 4 billion years old. Which generation of civilization do humans belong to?

5. Pros and Cons Headline Pattern

We often browse articles like "It is very dangerous for xxxx to do this", "The harm of uncivilized behavior", "Never eat these foods". Such article titles can easily attract readers' attention. This type of title is generally used in articles about lifestyle and product promotion. By briefly presenting the pros and cons in the title, it can effectively increase readers' interest.

example:

• The top ten uncivilized behaviors when traveling can cause endless troubles, so don’t do them!
• If you drink water every day in the wrong "posture", you will get twice the result with half the effort!

3. The style of title expression

When naming an article, you also need to consider that the title should be consistent with the overall style of the platform, otherwise it will affect the reader's impression of the platform and the reading experience. Keeping your title consistent with the style of the platform is a way to maintain your own characteristics and attract readers to read for a long time. For example, if you are a funny public account, but the titles are often very serious, readers may even wonder if they have clicked on the wrong public account or read it wrong. Over time, this will cause readers to unfollow you.

To keep the title consistent with the overall style, you need to consider the following two aspects:

• The style of public account platform positioning
• The personality of the author of the article

These two aspects are discussed in detail as follows:

1. Positioning style of the official account

When creating a public account, the creator has already made a rough plan and definition of the content it wants to produce, and the tone has basically been set.

For example, a public account that shares art, then the overall tone of this account is literary and elegant. Therefore, when drafting the title of the article, it is necessary to echo this overall tone and focus on literary and artistic atmosphere. This will make readers feel generally comfortable when browsing.

2. The personality of the author of the article

Every article editor has his or her own personality, which will be reflected in the text. For example, a person with a lively personality will write articles that tend to give people a lively feeling, so the titles he or she chooses will tend to be lively and cheerful. The author's personality will greatly affect the style of the title and will also subtly determine the language style.

When considering the unification of the title and overall style of platforms such as official accounts, it is necessary to do a good job in unifying the above two aspects. Only in this way can we achieve overall unity and form our own unique characteristics.

For example, the titles of the official tweets of the following products are very consistent with their own styles:

Let’s take a look at this public account. The title and its tone maintain a very consistent style:

4. Highlight the characteristics of the product

The purpose of publishing soft articles is to attract readers' attention and ultimately promote the sales of corporate products. To this end, when drafting the title of the soft article, attention should be paid to displaying the biggest highlights of the product. This will allow readers to feel the characteristics of the product mentioned in the soft article when they see the title, whether it meets the needs of users and readers, and whether it meets their psychological needs.

In terms of highlighting product features in soft article titles, this can be considered from multiple angles. Among them, the product features that are most likely to impress readers are generally those that reflect the latest product dynamics. This is because people have a psychological need to pursue novelty, and always hope to witness a moment or event that transcends history. Adding words with the meaning of "latest" in the title of soft articles, such as: beginning, surprising appearance, innovation, finally released, waited for, coming, history, etc., can often attract readers' attention and arouse attention.

The most typical example is Apple’s product title:

5. Add life elements

The readers of product soft articles are general consumers. Therefore, the language is required to be figurative and popular. From the perspective of popularization, it is to reject gorgeous words and a large number of impractical descriptions as much as possible, take into account the language comprehension ability of the vast majority of readers, and use easy-to-understand language to describe the product. Otherwise, the soft article cannot achieve the purpose of driving product sales and cannot realize the commercial value of the soft article.

In order to make the title popular, the author can start from the following three aspects:

• Long story short
• Avoid flowery words
• Add life elements

Among them, adding life elements is a common and simple way to popularize the title, and it is also an effective marketing and promotion method. Using this method, professional and difficult-to-understand vocabulary and principles can be expressed in a vivid and popular way through life elements.

For example, the following title uses popular language to describe the role and function of the product, making it easier for consumers to understand and promoting product consumption.

• Ohm: Create your own programming language in 200 lines of JavaScript
• Use Python to create cool charts that will wow your boss

6. Clever use of allusions

Soft articles are essentially advertising articles whose purpose is to promote product sales. In order to blur the advertising nature, soft article editors have made many attempts, one of which is to use allusions.

The clever use of allusions in titles has the following main effects:

• Grab your readers’ attention
• Improve cultural literacy and reduce advertising flavor
• Visually express the editor's intention

In the process of title creation, the appropriate use of idioms and allusions can, on the one hand, give the soft article a deeper connotation and a sense of historical weight, which can make it easier for readers to ignore the advertising meaning of the soft article and thus accept the pushed products more quickly and easily. On the other hand, while attracting the reader's attention, the use of idioms in the title can greatly increase the number of clicks to read, converting it into more reprints, and ultimately promoting the realization of marketing.

Such as the following title:

• Someone's latest speech: The mobile standing ticket arrived at the shore before I even sat down, a new world is coming
• The person whom someone respects the most is not Buffett, not Bill Gates, not someone else, but an 80-year-old man...

VII. Conclusion

The title is the key to determining the open rate and reading volume. Today is a fast-paced era, and people usually use the first impression to determine whether to continue to understand something in depth. This is the case when people choose to read articles.

The author simply lists the above 6 details that need to be paid attention to when writing the title of soft articles. Of course, there are more details when writing soft article titles. You are welcome to discuss together, learn together, and improve together.

Author: Village Chief Liang

Source: Village Head Teacher Liang