Latest | Data rankings of 56 mainstream information flow advertising media platforms!

The following is the latest traffic ranking of 56 popular information flow platforms in January .

This issue's list is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in February and March, and provide a reference for more accurate targeting of information flow advertising.

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

Judging from the latest monthly active data of the overall list, among the 56 traffic platforms, the traffic fluctuations of most platforms are small, the increase and decrease are relatively balanced, and the traffic fluctuations of a small number of platforms are large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

The overall data:

Among the 56 information streaming platforms counted, 26 maintained year-on-year growth, while the other half declined.

Mango TV led the increase, followed by Sina Sports and Dongqiudi, which performed well as the top three. Then, Douyin, Sohu, iQiyi and others also saw significant increases. QQ, Toutiao, Zhihu and others also saw increases to varying degrees.

Tiantian Kuaibao, Lanyirentingshu and ZAKER News were the top three with the largest declines. Sina Finance, Youbaobao and Dongchedi declined more significantly. Autohome, Mayu and Yidian Zixun also declined to varying degrees.

▼ Top 10 male users

Overall trend of male proportion (click to see larger image)

▼ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▼ Top 5 under 24 years old

▼ 25-30 years old TOP 5

▼ TOP 5 aged 31-35

▼ TOP 5 aged 36-40

▼ TOP 5 aged 41 and above

Overall distribution of age ratio (click to see larger image)

The following is the mobile terminal device index. Those who have device-specific setting needs can refer to it~ (data time dimension February 11-February 17)

▼ Top 10 mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models

The above is the ranking data of major mainstream information flow platforms in January compiled and presented by the editor. I hope it can help Adou to make channel selection and optimization reference.

Source: iResearch