6 reasons why Douyin live broadcast room was banned!

Douyin is currently strictly regulating the behavior of anchors in the live broadcast room to sell goods. If banned goods or off-site traffic is diverted, measures such as closing the product display window or forcing the broadcast to stop will be taken.

Many anchors watched as the atmosphere in their live broadcast rooms gradually became lively and the products were about to be sold, but suddenly they received a notice that their live broadcasts were banned...

▲The picture comes from the Internet

why is that?

Many novices who have never been involved in live streaming often easily violate the rules of Douyin live streaming , which will cause traffic restrictions, or even more seriously, may lead to account suspension.

Therefore, when we do live broadcasts, we need to understand the rules of live broadcasts to avoid being banned.

So, what are the rules for live streaming?

01. Tik Tok live broadcast room title

1. Titles include but are not limited to shopping bag titles, third-party platform product titles, and live broadcast room titles.

2. The purpose of the title should be to describe the attributes of the product itself. The product attributes in the title should be objective and true, and related to the actual product and product details page.

3. It is prohibited to use exaggerated or misleading extreme words such as "national level", "best", "first", "unique", "world class" in the title.

4. The title must not repeat keywords or contain keywords unrelated to the product name or category.

5. It is prohibited to use content that guides clicks, such as “Click to receive a red envelope,” “Click to participate in a lucky draw,” “Click to see beauties,” “Your friends in your address book,” “He or she is following you,” and “5.3 million people have viewed this.”

6. It is prohibited to use words such as "bankruptcy", "unsaleable", "loss", "clearance sale", "tearful sale" and other words that exaggerate promotional information.

7. The product information shared should be consistent with the product displayed during the live broadcast (including brand, style, etc.)

8. Other content prohibited by laws, regulations, and platform regulations.

02. Main image and cover

Main image and product images attached to the shopping cart card

1. The picture must clearly show the main body of the product and be easy to identify (no large amount of text or other covering is allowed)

2. Product images and details must not contain descriptions unrelated to the product information, such as logos of external websites, contact accounts, QR codes, and other advertising information.

3. The pictures cannot be overly revealing and should comply with the platform and community standards for content.

4. It is prohibited to display product images that are composed of multiple images.

Cover and live broadcast room cover picture

1. The cover image must be clear, beautiful, and attractive to users; 1:1 high-definition square image; product images that meet the requirements of this specification may be placed.

2. If you want to use a person as the cover, try not to use an image that is not your own. On the one hand, it may cause copyright infringement issues, and on the other hand, it will give the audience a feeling of being deceived, which is not conducive to increasing the popularity of the live broadcast room.

In addition, the clothing of the characters in the cover image should not be too revealing, vulgar, unclear, etc.

▲The picture comes from the Internet

03. Tik Tok live broadcast room hard advertising to attract traffic

The Tik Tok platform is incompatible with the WeChat platform, so WeChat QR codes cannot be added to short videos.

In addition, you cannot add mobile phone numbers, QQ numbers, and other traffic-generating information that is not related to the Douyin platform.

The same is true in the Douyin live broadcast room. If during the live broadcast, in order to build private traffic and divert fans to your own WeChat, you put a QR code, WeChat account, QQ number, mobile phone number, etc. in the live broadcast room, even if it is just a suggestive guidance.

Once detected by the platform, the live broadcast room will be restricted at best, and the account will be blocked at worst. After your account is blocked, your live broadcast room is basically useless.

The same applies to posting WeChat accounts in short videos. The video will not pass the review, and in serious cases, there is even the risk of the account being blocked.

04. Banned words in Tik Tok live streaming

A large number of friends who received notifications of banning live broadcasts did so without realizing it.

So what are the banned words in live broadcasts?

1. Time-limited terms

Activities, benefits, etc. during live broadcasts must have specific time limits and are strictly prohibited from using:

Phrases with uncertain time limits such as "end at any time", "this time only", "price increase at any time", "price reduction immediately", "last wave", etc.

2. Extreme terms

It is strictly forbidden to use national level, world class, highest level, unique, unprecedented, top level, universal, first brand, etc.

It is strictly prohibited to use terms such as highest, lowest, most advanced, most advanced, best, cheapest, most cost-effective, etc.

It is strictly forbidden to use absolute, precise, leading brand, big brand, super profitable, superstar, etc.

It is strictly prohibited to use exaggerated expressions such as 100%, international quality, high-end, etc. whose authenticity cannot be judged.

3. Authoritative terms

It is strictly forbidden to use terms such as "recommended by national leaders" and "exclusively supplied by national government agencies" to promote the country or its agencies!

It is strictly prohibited to use words such as "exempt from quality inspection" and "no national quality inspection required" to claim that products do not need to be inspected.

It is strictly prohibited to use words such as time-honored brand, well-known Chinese trademark, special supply, and exclusive supply.

4. Superstitious words

It is strictly forbidden to use such feudal and superstitious words as bringing good luck, attracting wealth, improving luck, turning misfortune into good fortune, good luck coming, everything going well, helping to avoid misfortune, protecting oneself, and increasing wealth, etc.

5. False advertising terms for cosmetics

It is strictly forbidden to use high-efficiency, full-effect, strong-effect, fast-acting, quick-whitening, high-efficiency, full-effect, strong-effect, fast-acting, quick-whitening, etc.

It is strictly forbidden to use lipolysis, liposuction, fat burning, body slimming, face slimming, leg slimming, weight loss, life extension, elimination, removal, and dissolution of dead cells, etc.

It is strictly prohibited to use products for breast augmentation, breast enlargement, breast fullness, prevention of breast sagging (except for breast beauty and bodybuilding cosmetics), improvement (promote) sleep, and soothing sleep.

6. Suspected medical terms

It is strictly forbidden to use the product to comprehensively adjust the endocrine balance of the human body, enhance or improve immunity, help sleep, treat insomnia, nourish yin and yang, and strengthen yang, etc.

It is strictly forbidden to use it for gastric distension and peristalsis, diuresis, cold-dispelling and detoxification, endocrine regulation, menopause delay, kidney-tonifying, wind-dispelling, and hair growth.

It is strictly forbidden to use anti-allergic, softening, soothing, allergic relieving, desensitizing, allergy-reducing, improving sensitive skin, improving allergic phenomena, reducing skin sensitivity, etc.

▲The picture comes from the Internet

05. Live broadcast of prohibited items

When selecting products, we must pay attention to the prohibited items in Douyin live e-commerce. If prohibited items are added during live broadcast, it may lead to the account being demoted or even blocked.

Clothing: animal fur, high-end imitation brand-name clothing, shoes;

Food: weight loss pills, antlers, ginseng and other medical and health care medicinal materials, insect banquets, homemade food; Jade and stone collections: uncut raw stones, antique collections, etc.;

Medical products: medical devices, medical beauty equipment, any pharmaceutical-related products (including health care drugs and wine); high-quality imitation products: high-quality imitation brand watches, jewelry, gold jewelry, and bags;

Cosmetics: cosmetics produced by the anchor himself during live broadcast, purchasing on behalf of others, high-quality imitation cosmetics; adult product advertisements;

Information: marriage introduction (domestic and transnational), civil service examination courses, driving test regulations, financial investment, legal science, recruitment information, WeChat business part-time jobs, etc.

06. Douyin live broadcast illegal actions

In addition to the Douyin live broadcast regulations and banned words, there are also some actions that are prohibited in the Douyin live broadcast room. There are several points to consider:

Illegal and political activities: including but not limited to live broadcasting of anti-party and anti-government activities or activities that insult and slander the Party and the country, and live broadcasting of content that violates national laws and regulations.

Inappropriate clothing: including but not limited to being topless, wearing revealing tops, large exposed tattoos, etc.

Pornography and vulgarity: including but not limited to all pornographic, large-scale, sexually suggestive live broadcast content, other vulgarity, and acts that violate public order and good morals.

Insults and provocations: including but not limited to all kinds of words and deeds that destroy the community atmosphere.

Feudal superstition: including but not limited to promoting feudal superstitious ideas, live broadcasting of superstitious activities, etc.

Infringement: including but not limited to live broadcasting of live events without broadcasting rights, screen recording and live broadcasting of audio-visual content without copyright, etc.

Behaviors that are harmful to minors: including but not limited to minors conducting solo live broadcasts, minors making purchases or recharging, etc. Never induce minors to send gifts, and actively promote "Minor viewers please do not send gifts" in the live broadcast room.

Other behaviors that are not suitable for live broadcasting: live broadcasting of accident scenes such as car accidents and mining disasters, live broadcasting by people with mental illness and other people who do not have full civil capacity, etc.

▲The picture comes from the Internet

07. Conclusion

The above is a sharing of some illegal words and behaviors during live broadcasts. I hope everyone will pay attention, otherwise the live broadcast room may be suspended.

In short, the various regulations such as things that cannot be done during Douyin live broadcasts are all aimed at creating a positive and healthy live broadcast content ecosystem, and any content that violates positive and healthy content may be punished.

Source: Cicada Mom (ID:cmmshuju)

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