Nine content marketing tips to help you create killer copywriting!

The prevalence of self-media has made us realize the importance of copywriting . A good copy can make your advertisement more effective. A good piece of content can instantly go viral on WeChat Moments. What I want to summarize today is how to write a good copy that touches people's minds.

The main purpose of copywriting is to resonate with consumers, occupy their minds, and play a role in promoting and exploding the product, brand, communication, and ultimately sales. Therefore, the importance of good copywriting in marketing is obvious.

We have all read a lot of copywriting or content. Can you think about what copywriting or content has impressed you the most recently? Is it content that you feel is very real and helpful to you? I think it is like this in most cases.

Therefore, when writing copy, you should present the most authentic main content from the inside out. Often, the more coherent the content or copy is, the better it is.

Instant writing inspiration is much stronger than planned content, so as a copywriter, please don’t hold back on writing. Your content source must be sincere, not just for the sake of content.

Every product does not come out of nowhere, but is definitely the result of a lot of research and analysis. Insight into consumer needs is actually analyzing the consumers' minds, and this product will definitely impress the minds of a certain group of people. Then focus on your original product planning, refine the product selling points, and focus on the unresolved problems in the minds of consumers.

One way is to find the problems in the mind and impress the mind. Of course, content that goes against intuition or contradicts everyone's arguments is also very good.

To give an example, when everyone was saying that pigs can't fly, we designed a copy that said pigs can fly. When everyone is talking about the windward side, we express the view that even a pig standing on the windward side can fly. This is also a writing skill. In a word, your opinions should be different from those of the public, go against the public's opinions, and attract attention.

When we speak, we know how to be logical and focused, and the same applies to copywriting. Before you pick up a pen to start writing, you should have a rough outline of the content in your head, and then optimize and refine the outline to form an outline that will interest the public.

This outline can be a sentence or a group of keywords. As long as these outlines can bring you in and make consumers understand the key points and be interested in reading, it is a success.

I used to work in e-commerce operations and marketing. In e-commerce, advertising copy and the content guidance of guide pages are very important and directly affect online sales.

Many friends asked me how to make a good lead page (landing page) and sent me the lead pages they made. Well, on the whole it looks noble and the words are beautiful, but in fact they did not fully consider the issue from the perspective of a customer group and the purpose of the final copywriting guidance. There are a bunch of overlapping adjectives and some content that people can't understand.

So, this kind of copywriting is very bad. I thought it was beautiful, but it didn't do anything. The key to a good guide page is to let consumers understand the product and what information it can convey to them, find the pain points of consumers and help them solve the problems so as to guide them to place orders online.

This kind of guidance is repetitive and compulsory but not violent. The first time guides perception, the second time creates connection, and the third time reminds of the benefit.

A good title is still very important. When our mobile phones pop up notification messages again and again, if the same content can make you click on it many times in a row, it is definitely a good title. Rhetorical questions, content extraction, teasing, reminders, and exaggerated guidance are all the most commonly used and tried-and-tested tricks for creating clickbait titles.

A good title must also match good content. Something like "Insider reveals Wang Baoqiang is penniless, his property has been embezzled or he is involved in a criminal case, he is trying to raise money to fight the lawsuit, and a man sheds tears in front of the court." What a great title! It contains revelations, the case, and emotions. Of course, there are many other ways to use clickbait, and I won’t list them all here.

Everyone has sexual desire, and if it touches the emotions, it is equivalent to reaching the most vulnerable part of the reader. And this vulnerability may inspire him to forward a message, make a comment, or even make a purchase.

People have several emotional weaknesses that can be exploited. The desire for curiosity satisfies the public's desire to voyeurism and makes everyone have expectations for the content; the feeling of anger stimulates impulses, forms opinions, and has the chance to escalate into events; the feeling of emotion warms people's hearts, touches their hearts, and strikes the readers deeply; the feeling of pornography needs no further explanation. If you can make good use of these words of love in your copywriting, even if you insert advertisements, there will be people who will pay for you and give you thumbs up.

Even if you have wisdom, it is better to take advantage of the situation; even if you have a solid foundation, it is better to wait for the right time. From a marketing perspective, leveraging the momentum is actually about writing copy. To sum it up, leveraging the momentum requires strategic copywriting, leveraging the momentum requires normalization, and communication requires fast food.

Strategically write copy, choose good copy or momentum to leverage the momentum, and proceed from multiple angles. For example, the same title can express different content, and brand content can be implanted in it, and then SEO techniques can be used to push the content to the top of search engine results.

Similarly, leveraging momentum should become a normal practice. When we see any copywriting that can be leveraged, we should dare to post it and leverage it if there is copywriting. Communication needs to be fast-food-like, with multiple channels quickly laid out and multiple copywriting running side by side.

Copywriting has its own special communication attributes, and new media seems to no longer need to consider SEO. You are wrong. In fact, any promotion outlet in the marketing promotion process may bring unexpected results.

Moreover, most of the texts in WeChat will be included in major WeChat-based search engines, and these collections are used to provide materials for editors or reporters who are looking for content sources. If your copy is discovered by these people, the reprint rate will naturally increase greatly. The most important thing in the process of writing these copies is to have SEO awareness and thinking, and to do a good job of keyword deployment.

Because of their work, our staff are faced with a large amount of copywriting content every day. Through our research, we found that about 70% of the most widely circulated and forwarded new media are telling a story.

The story can be emotional, it can be about current politics, it can be related to hot topics, and so on. The best way to tell a story is to immerse yourself in the story. A well-told story can convey a lot of information to readers.

However, choosing this story requires skills. For example, if you are a self-media, you need to know clearly what kind of content can match your media style and fan tone, and can inspire readers to forward it.

If you are a product or brand, you need to know how to write a story or embed your brand or content into an existing story. Some micro-businesses are doing very well in creating these contents. Draw and speak for yourself to capture the user's attention. When attracting investment, they show off cash, remittance amounts, etc., and when selling products, they talk about feelings.

In fact, copywriting comes in various forms, and there are many different writing techniques. I just summarized some of the cases we have done and came up with some practical methods to help everyone establish a content planning mindset.