Lanzhou Mini Program Mall promotion and traffic diversion, how to promote WeChat Mini Program Mall?

Recently, many customers have sent private messages to the editor, and many of their questions are about " mini program promotion and traffic diversion". What should I do if there is no consultation on the mini program? How can the mini program mall attract traffic? Is there any method? How to promote and attract traffic for the mini program mall? How to promote the WeChat mini program mall? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

Mini Program Mall Promotion and Traffic Generation, How to Promote WeChat Mini Program Mall?

1. Increase product exposure

Currently, there are no other exposure channels for products in mini programs except the homepage banner and product page. The Mobile Marketing Service Center recommends adding editable tags to the homepage to create a product aggregation page: celebrity-like products, Douyin-like products, sales rankings, member benefits area, etc. Only when your product is deeply rooted in people's hearts and stimulates everyone's desire to buy will it have a selling point.

2. Strengthen the content attributes of the mall

1. Create content topics based on festivals or hot topics to attract users’ attention

Packaging and selling products through content is a significant advantage of content e-commerce. It is not only through packaging through tweets, but the power of copywriting can also be strengthened in the mall.

2. Explore product selling points and optimize titles

The Mobile Marketing Service Center recommends that you can conduct multi-faceted analysis from the aspects of product functions/usage skills/industry analysis. Interesting + product-related will get unexpected results. Different industries have different selling points, so you need to optimize the title based on the product to attract users.

3. Determine the positioning of the mall based on the core user portrait

Stick to the current categories and product selection, take the popular route, but look for more cost-effective suppliers or lower product prices.

4. Create a sense of ritual and understand user psychology

Establish a fixed mechanism for new product launches and membership day activities. "New products every Tuesday", the preview before the product is put on the shelves, and the product stories pushed every time a new product is added can all be fixed into a sense of ritual; as for Member's Day, there is more to do. It is only open to members on that day to purchase a star product similar to the store's treasure. Members can play the big roulette, smash golden eggs, grab red envelopes, etc., so that more users can become members of your mall.

For merchants, the earlier they register for a mini program, the higher their ranking will be, which will give them a clear advantage. One of the great advantages of mini programs is the nearby mini programs. If you develop a mall mini program, the merchant location will be displayed, and the nearby mini program will appear when you search for it, greatly increasing the merchant's exposure.

The above is the promotion and traffic generation of the mini program mall. How to promote the WeChat mini program mall? When users are looking for mini programs, they can search through WeChat for specific information. The search page is sorted according to the rule that each mini program with the highest click-through rate is ranked first. Jimifeng Technology is an Internet company that focuses on mini-program development, mini-program production and design, and mini-program operation and promotion. Jimifeng Technology is the first choice for mini-programs.