How to follow the hot topics of Qixi Festival with new media operators?

Chinese Valentine's Day is here again~ Some people in the circle of friends can't hold back anymore and start to abuse the dogs!

Today, the perennially single dog will teach you how to take advantage of the hot spots of the Chinese Valentine's Day. Come and see~

Chinese Valentine’s Day is this Friday. I haven’t figured out how to take advantage of the popularity. I can give you some inspiration!

1. Why should we follow the Qixi Festival hot topics?

Love is an eternal topic for mankind. As a national topic, Qixi Festival has many potential users and large traffic .

For couples who show their affection and feed each other dog food every day, this is a day of blatant dog abuse and sublimation of love. Of course, it may also be an auspicious day for breaking up. For single dogs who rely on romance dramas to survive every day, this is a day of being hit hard and eating dog food. Of course, it is also a day to gain care from society. In short, this is a day when the elderly recall love, children yearn for love, and the whole world talks about love.

The media will follow wherever the public's attention is, so each product seizes this hot spot to write copy and hold activities that take advantage of the trend, hoping to bring blessings to couples and comfort to singles. What’s important is that this is a great opportunity to establish an emotional connection with users. You’d better not miss it. Not being absent is an attitude.

2. What are the topic options for the Qixi Festival?

1. How can couples show their affection?

Chinese Valentine's Day is an officially certified day where couples can openly display their affection. Couples who usually hide their affection secretly can now show their affection in public. So, give the singles a critical strike!

How to Torture Dogs on Chinese Valentine's Day

What can you do on Valentine's Day to make single people cry?

What is it like to spend Chinese Valentine's Day with the one you love?

2. How do single people celebrate the holidays?

If single people can usually pretend to be proud and say "I'm single, who am I afraid of?", then on Valentine's Day, they will feel the hurt caused by the inexplicable loneliness, emptiness and solitude, and they can only try their best to restrain themselves from crying out loud on the subway.

"How can single people avoid fainting in front of their friends on Valentine's Day?" 》

"How to break up the couples around you on Valentine's Day?" 》

"Single Dog's Qixi Self-Help Guide"

How to deal with showing affection tactfully

3. What gift should I give on Chinese Valentine’s Day?

Giving gifts on Valentine's Day is definitely a very particular thing. Once your boyfriend gives the wrong gift, he will be blamed for the whole year. Your girlfriend will make a fuss every time she thinks of it. Can you bear it?

I still remember a "tragedy" that happened on Chinese Valentine's Day when I was in college: my roommate's boyfriend only found out about the festival on the day of the festival, and at the last minute he ran to the school supermarket to buy two bottles of skin care products to beg for forgiveness. As a result, he apologized at the window of our dormitory all night.

So be careful when giving gifts to save your life!

"A Self-Help Guide for Boyfriends Giving Gifts on Valentine's Day"

"Chinese Valentine's Day is coming, what gift should I give that is not expensive but also presentable?"

"My boyfriend gave me this on Valentine's Day, and I was so angry that I wanted to break up with him"

4. How to celebrate Chinese Valentine’s Day?

If you want your girlfriend to be happy, she will complain if you don’t have some creativity on Valentine’s Day, so try something new to make her happy!

How to spend the least money and have a warm and romantic Chinese Valentine's Day

《Highly Recommended: 5 Must-Visit Places for Couples to Spend Chinese Valentine's Day in Beijing》

"Spend the Chinese Valentine's Day like this, and make your girlfriend unforgettable for life"

"These 10 best singles restaurants, couples are not allowed to enter"

"Single people, what do you do on Valentine's Day? What is the ultimate meaning?"

"10 Best Movies to Watch with Your Girlfriend on Valentine's Day"

5. Drink a bowl of love chicken soup

You can tell some love stories and inspirational articles, and then convey certain views on love, marriage, and relationship.

6. Interpretation of hot topics in hot topics

Every year on Chinese Valentine's Day, some fun and interesting news happens: a man in Beijing buys out all the single-numbered movie tickets for Chinese Valentine's Day; a man was killed by his rival when sending flowers to her on Chinese Valentine's Day; a celebrity announces his relationship on Chinese Valentine's Day or is exposed for cheating, etc.

7. Interpretation of the classic marketing activities of Qixi Festival

Such as showing off marriage certificates, showing off couple photos, engraving activities, flash sales promotions, Xibei’s kiss discount activities, etc.

However, one thing to note about Qixi marketing activities is that the activities are meant to be spread easily, so don’t embarrass users.

For example: A relationship platform launched a Chinese Valentine’s Day event titled “My husband wants to spend the holiday with his mistress, what should I do?” 》The prizes are very attractive, but if you want to win the prizes, you have to forward the article to your Moments and collect 25 likes. Many users expressed resistance. There are many colleagues and relatives and friends in your Moments, and it is embarrassing to forward an article with such an event title to your Moments to collect likes.

3. How to plan topics based on your own official account ?

Starting from the positioning of the official account, first list the keywords for your official account positioning, then list the keywords for the Chinese Valentine's Day, and finally, combine the keywords of both to find an angle to leverage the situation.

Take " Operation Uncle " as an example

Keywords: operation , promotion , education, Internet , knowledge sharing, operation boss

Chinese Valentine's Day: Chinese Valentine's Day, love, romance, gifts, single, dog abuse

Operators’ Guide to Celebrating the Chinese Valentine’s Day

"Inspirational Love Stories of Bigwigs in the Operation Circle"

What is it like to have a boyfriend who works overtime every day? 》

"What did I do in my previous life? My boyfriend is an operator in this life"

"The only thing worse than being single is the operator's significant other"

Of course, you can also make fun of yourself, such as: "Operators are not worthy of dating"

4. How to collect article materials for the Qixi Festival topic

1. Short video materials. Short videos have become a breakthrough for creating differentiation and improving content competitiveness.

2. Music materials. Insert a love-related song that matches the tone of the article into the article.

3. Classic pictures. For example: screenshots of classic romance movies, animated images of couples kissing, and emoticons for singles.

4. Love story. For example: love stories of celebrities, extraordinary love stories of ordinary people, inspirational love stories, stories that make people believe in love, weird and interesting love stories, etc.

5. Golden sentences and jokes. Use it at the beginning to attract users to read; use it at the end to strengthen readers' resonance and promote forwarding; use it in the text to create a sense of inspiration and intellectual pleasure for users at any time.

6. High-quality articles and marketing activities. Collect and learn from past years’ articles and marketing campaign success stories.

Such as: grasp of topic selection angles, creative ways of marketing activities, presentation of article structure, promotion forms of marketing activities, etc.

5. Channels for collecting materials

There are many channels for searching materials: Weibo, WeChat , Moments, Baidu, Zhihu, short video platforms, and user solicitation methods that can ensure user participation. You can obtain a lot of materials, and then combine the product and platform positioning to make a push that makes users feel loved!

Of course, some users may say that my product has nothing to do with the Chinese Valentine's Day and I can't find the point to take advantage of the popularity. But I really want to take advantage of it, so let's use the Chinese Valentine's Day as a gimmick and combine it with the product to organize an activity, such as giving gifts on the Chinese Valentine's Day, giving lessons on the Chinese Valentine's Day, free things on the Chinese Valentine's Day and so on.