Fanstong | Practical sharing of strategy war game launch

"Invasion" is a 3D strategy war game developed and operated by tap4fun. It started its national server unlimited testing on September 2, 2015. The game was once ranked in the top 20 of the US App Sore best-selling list and was officially recommended by Google worldwide.

Product Analysis : Battlefield Storm vs. Tank Storm

1. The subject matter is similar, but broader, and you can learn from the material forms that are well promoted by competitors

2. Create creative ideas based on the characteristics of global servers and friend alliances

3. Game graphics and special effects are better.

Copywriting creativity

What kind of creative ideas are more convincing and lead to downloads?

1. Pinsu card:

The conversion rate is 8%-10%. The large card format is eye-catching enough, and you can jump to download by clicking on the picture, which is simple and direct.

2. Pinsu video:

The conversion rate is 6%-7%. The video presentation is richer and more intuitive. There are buttons for users to download before, during, and after the video is played.

3. Three-part picture:

The conversion rate is 17%-20%. The different triptychs look more integrated and are eye-catching to users.

4. Nine-picture puzzle:

The conversion rate is 15%-19%. The nine-picture puzzle has a stronger overall sense and is a very immersive first-person shooting picture, which is more attractive than the regular nine-square grid .

Crowd analysis

Sharing advertising optimization tips

1. Materials

First-person shooter graphics work best. For games without an IP, they need to give people a familiar and playable feeling so that people will be more likely to download them.

2. Copywriting

Starting from the product itself, combined with the selling points and features of the game. Start from the user's perspective and find out what the user cares about.

3. Target audience

The main promotion group is users with military and gaming interests. Compared with other groups, the cost is lower and the conversion rate is better.

4. Delivery time

Monday to Friday: The volume during working hours is relatively small, and is mainly concentrated in the period after get off work at six o'clock.

Weekends and holidays: Traffic is significantly better than weekdays, so it is suitable to increase the amount of advertising.

Game industry promotion skills

1. Dig deep into the product features. The material must be attractive and give people a sense of fun or familiarity.

2. Try to place your ads during non-working hours. The best time to see ads is during hours with wifi.

If you need to place an advertisement in WeChat Moments , please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article is @微博案例大咖秀 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map