Douyin Operation: An experience of cold-starting and maintaining Douyin accounts!

In mid-2017, we entered the Douyin platform to test the waters. We have been learning and summarizing as we grow. Users are extremely excited when watching Douyin. An old man at the entrance of our village can sit there and watch Douyin for a whole day. What we want is the stimulation from Douyin again and again, and our concentration is only about ten seconds, which is not enough to recover.

In fact, how to catch the user's attention within 15 seconds? This is the problem we want to solve.

One important point: Especially after a short video on Tik Tok becomes popular, it will be of great help in recommending your own videos later.

Let’s get straight to the point. First, let’s talk about “getting started”. How do you cold start a new Douyin account? How do you maintain an account to increase recommendations?

Tik Tok cold start (increase account recommendation)

• Use your mobile phone number to register a TikTok account.

• Do not modify any information;

• Follow at least 2-3 popular accounts,

• Recommended and nearby video viewing: go to the Douyin homepage, watch at least 5 recommended videos, and watch nearby Douyin videos in the same city.

• Comment on 1-2 videos that you are interested in, using consumer thinking, such as "not bad", "learned a lot", etc.

• The first three days are mainly for watching videos, don’t post any videos,

•Follow about 20 accounts in the same city with relatively few followers;

•Before you accumulate 10,000 followers, do not leave your WeChat ID or sensitive words anywhere on your account.

Don’t think too much about a new account. First of all, at least meet the above points, and then get started.

Understand the audit mechanism

How are Tik Tok videos reviewed?

Machine review: Review whether there are any violations in the works and copywriting, match them with the massive works already in the Douyin database to eliminate duplication, and recommend low-traffic works with duplicate content or violations.

Manual review: Machine review screens out suspected illegal works, and Douyin reviewers conduct detailed reviews one by one. If a violation is confirmed, penalties such as deleting videos, demotion notices, and account bans will be imposed based on the offending account.

Based on the recommendation rules published by Toutiao and combined with the feedback from many accounts, the Douyin recommendation flow chart is as follows:

How to ensure compliance when uploading TikTok videos

About uploading videos HD videos:

Resolution: 1920X1080

Frame rate: 25

Field order: Progressive

Aspect Ratio: Square Pixels

Standard: PAL

Others are default.

About opening shopping window:

Douyin fans ≥ 8000

Publish ≥ 10 videos

Pass real-name authentication

A few additional notes

1. About the account:

Douyin supports four login methods: mobile phone, QQ, WeChat, and Weibo. One mobile phone number can only be bound to one Douyin account; personal real-name authentication can only be bound to one Douyin account.

2. About nickname:

The ID of each Douyin account is unique and can and can only be modified once; but the nickname is not restricted and can be adjusted multiple times. In Douyin, there are many ways to play with nicknames: hot spot diversion method, keyword matrix creation method, nickname diversion method...

3. About increasing followers through comments:

Interact with the comments under your own works; comment on other people's works; comment on the popular comments under other people's works, or comments that you find interesting. Follow big accounts of the same type and comment as soon as possible.

Okay, now that we understand the above, how do we start creating a different type of Douyin account?

Tik Tok account type positioning recommendation

Tik Tok became popular very quickly. It was common for me to have 99+ followers every minute. At the fastest time, I had over 100,000 fans a day, and in less than half a month, I had over 500,000 fans.

If you really don't know what to do, try picking a type of meme that interests you from the following:

Problem

The most common form of this type of short video is to throw out a joke in the title or at the beginning of the short video, then slowly explain and transition it, and finally give the answer. Fields such as astrology and magic can be used as reference.

Modern people are too purposeful in what they do and do, and they do everything with a strong purpose in mind.

This gives fans a reason to finish watching the video. (The probability of watching the video completely is one of the factors that satisfy the platform's recommendation)

Turning point

Actually, I had a girlfriend before, and at that time I agreed with her that if we wanted to break up, both parents must agree. At that time, I was thinking, since I am an orphan, she can't run away.

But I never expected that in less than a month, she found my biological parents.

There is no way to deal with this kind of short video, it is really easy to spread.

Pretty meme

This type of short video mainly shows some beautiful things. As long as you think the people or things are beautiful, you can include them in the video.

The handsome boys and beautiful girls we often see on Tik Tok actually also belong to the "pretty joke" type.

Funny jokes

Boredom is often the reason why we open TikTok for the first time, and it is also the reason why we can't stop.

The disadvantage of this type of video is that it is not easy to monetize and is easy to be attacked.

Skills

Coat it with bread crumbs and fry it until golden brown. The kids next door are almost crying with greed!

I recommend that you try tips and tutorials from this perspective, such as decorating tips, dressing tips, and whatever tips your customers are interested in.

Cute Animals

Cute things, most commonly pets or children, can make people want to protect them.

Maternal and child care, pet supplies and other related industries place products while showing the cuteness of children or pets.

Celebrity memes

Videos about celebrities, especially short videos taken by passers-by who “accidentally encounter” celebrities, reflect the celebrity effect.

That’s about it. Spending 10,000 to buy a Douyin follower-increasing course will not cover as much as what I have covered in this article.

Summarize:

In the past month, people inside and outside the industry have clearly felt the difficulty. It is not as easy as before and the efficiency is much lower. So, we must reflect, reflect on ourselves and the entire industry.

It is indeed not easy for those of us who come after us to succeed in some fields, but we can also use guerrilla tactics, build a small-scale matrix, and eat up little by little. More importantly, there are still some particularly large areas on Douyin that no one has yet entered, or has only explored a small part.

Rich people all over the world are doing three things: finding platforms, following trends, and seizing opportunities. Let’s stabilize the platform first.

Source: TheBullboy