71 private domain traffic entry points such as Douyin, Bilibili, Kuaishou, etc.

It has become a consensus that traffic is becoming more and more expensive, and there is no need to elaborate. However, in the past 2021, online traffic suddenly showed two rare characteristics. I wonder if you have noticed it?

Before 2021, we directly converted public domain traffic, and with proper operation, the ROI could reach 3 or even higher. But in 2021, it would be great if we can achieve 1 in direct conversion in public domain traffic.

What does it mean? That is to say, before 2021, if you wrote an article or shot a video and directly put a shopping cart in the article or video, the content would go viral and your ROI would be very high. But in 2021, all major platforms on the entire network are promoting their own traffic products, and every traffic has to be purchased. With the long-tail effect almost gone (including TikTok, which has the second largest traffic), it will be difficult for you to make a profit directly from public domain traffic.

In this case, directing public domain traffic to personal or corporate WeChat to make private domain conversions or repeat purchases is something that must be done in 2022. This is also the consensus of almost all merchants in the Kuangfuhui community. The difference is that in the past, private domain was optional, but in 2022, private domain has to be done. Traffic is too expensive, and public domain conversions are basically unable to make a profit.

Please note that the ratio I mentioned is the result of integrating the data from several companies. Of course, there are some individual outstanding data, but the abnormal data has no reference value, so I will not discuss it and there is no need to argue. Thank you.

I don’t know if you have noticed, especially in 2021, that many bosses who used to be engaged in the Internet have extended their tentacles offline. They have two logics for starting to do offline business: one is that offline traffic is cheaper; the other is that even if online traffic is only one or two hundred yuan each, as long as these people come to the store, they can easily make their money back the first time, and the rest is all profit. There are many cases around Lao Kuang that fully demonstrate that this is also the business trend in 2022.

We have been talking about "expensive traffic" for a long time. Everyone wants to do private domain and backend, so how can we bring public domain traffic to WeChat? The team spent nearly a week taking inventory of 8 major platforms including Douyin, Kuaishou, Weibo, WeChat, Toutiao, Zhihu, Bilibili, Xiaohongshu... and found 71 traffic entrances, which were summarized and shared with everyone for free! There is no doubt that it is a must-read for those doing private domain business, and no one can escape it. As shown in the figure:

Solemn statement : In theory, all the entrances in the picture below can leave WeChat accounts to attract traffic and do private domain business (because each entrance can find real and existing cases of traffic attraction), but due to the influence of "platform phased policies" and "account weight", leaving WeChat accounts at some entrances will be judged as "illegal operations" and there is a risk of being banned or even blocked, so please operate with caution according to the actual situation. Lao Kuang is not responsible for any consequences!

1. 13 major entrances for Douyin private domain traffic diversion

1. Account background wall

Users can be prompted to follow the account in the background wall picture, send private messages to receive benefits, and be guided to add WeChat in the private messages. Or you can directly add your WeChat contact information in the form of "+V, public account, VX", etc.

2. Account profile area

You can mention the public account name, contact number or WeChat ID to guide WeChat search and follow.

3. Video Area

The video will prompt users where to send private messages to receive benefits, mainly including links in the lower left corner, links in the comment area, and clicking on the live broadcast room to interact.

4. Live broadcast area

It mainly broadcasts sales courses, training camps, and services. Click on the "little windmill" below the live broadcast and an entrance to fill in contact information will appear. After filling in the information, someone will contact you to drive traffic.

5. Comments section

External links will be posted in the comment area, or prompts will be sent private messages/reply to keywords to receive benefits and add WeChat.

6. Fan Group/Private Message Area

The private message area reminds fans to join the fan group, or reminds fans to contact on the homepage interface and guides them to find contact information. The fan group publishes pictures, videos, external links, public account names, WeChat IDs, etc., and guides people to add WeChat through jumps, private messages, etc.

7. Douyin Store

Products from Douyin stores are placed in live broadcasts and videos, and users are guided to add WeChat by clicking on customer service before purchase, and by redirecting to external links or sending text messages after purchase.

8. TikTok account

Drain traffic by setting the Douyin account to "VX+number" and other methods.

9. Pin the video cover on the homepage to attract traffic

When making a video, set the video cover image to an image with contact information such as a QR code/number. Then pin the video to the top to guide customers to click to view the content.

10. Enterprise Blue V link diversion

Attach a phone link, website link, address link, etc. under the company's official account to attract users to click.

11. Video collection to attract traffic

Attract users to click by naming the video collection and setting up benefits.

12. Like/Follow traffic

First, follow the Douyin user to attract the user to view the fan list, then click to enter the other party's homepage, use the account profile, video content, etc. to attract return fans and achieve traffic.

13. Paid information flow diversion

Use Tik Tok to place advertisements, take advantage of short video plots, and embed links/web pages to attract users to click and follow.

2. 23 major entrances for WeChat private domain traffic diversion

1. Search

Searching for "brand keyword" in the search bar will display the brand's offline store location, live broadcast details, online boutique mall mini program, official account (public account, mini program, video account). The main page also displays details of the brand's best-selling products of the season to attract customer conversions.

2. Official Account Menu Bar

By customizing the menu bar below the brand's official account (up to three first-level menus and five second-level menus), and then responding to actions, you can jump to the brand's mini-programs, video accounts, external link websites, and other pages, which can serve as a traffic diversion tool and support the automatic generation of QR code images.

3. Automatic reply from public account

By setting the welcome message, keyword reply, etc., it supports text link format, supports jumping to mini-programs and external links, and supports QR code images.

4. Public account template information

The service account will actively push messages based on user groups, and some of them can jump to mini-programs or web pages.

5. Customer service message from the official account

The service account will actively push messages to users who reply to messages, click on the menu bar, and complete payment within 48 hours. Users can jump to mini programs and web pages, support QR code images, and have no limit on the number of times.

6. Public account text and picture messages

Subscription accounts receive push notifications once a day, and service accounts receive push notifications four times a month. It supports graphics, text, pictures, videos and other forms. Mini programs, external links, video accounts, and QR code pictures can be embedded in tweets.

7. Mini Program Customer Service Conversation

The user can enter through the APP jump or the mini program page, and will receive a customer service message reply when sending a card. It also supports the generation of QR code images.

8. Mini Program Service Notifications

Users who have authorized the mini program can subscribe to service notifications, and the mini program can send a service notification without time limit.

9. Mini Program Official Account Pictures and Texts

The mini program page supports directly clicking on images to jump to the official account pictures and texts, and can also support QR code image diversion.

10. Video account personal introduction

Supports WeChat ID, email address, corporate WeChat, etc. in text form for easy search and addition.

11. Video account private message

Through the creation of personal introductions, video content, etc., users are guided to send private messages, and text and pictures are supported in private messages.

12. Video introduction of video account

Supports image and text links to associated public accounts, and QR code images, mini-programs, external links, etc. can be embedded in the images and texts.

13. Live video streaming

Personal introductions can be made by appointment, and live video broadcasts can be entered directly by clicking. After the appointment, at the designated time, fans who follow the video account will be reminded to enter through a service notification. During the live broadcast, the live broadcast room can place a QR code and guide users to take a screenshot and scan the code.

14. Friends Circle

It attracts traffic through personalization, content output, event launch, etc., and supports the release of text, pictures, graphics, external links, video accounts, short videos, live broadcasts and other content forms.

15. WeChat/WeChat for Business private chat/group chat function

Build a personal account traffic system and a group operation traffic pool, publish and share text, pictures, graphics, videos, video accounts, mini programs, live broadcasts and other content messages in the form of group messages, group announcements, group relays, etc., and support the release of [#keyword] related searches.

16. Moments Ads

By inserting advertisements into Moments information, it supports traffic diversion in the form of mini-programs, official accounts, video accounts, live broadcasts, pictures and texts, external links, etc.

17. Public account advertising

By inserting advertisements in the middle and bottom of articles, it supports traffic diversion in the form of mini-programs, official accounts, external links, etc.

18. Mini Program Advertising

Traffic is directed through mini-program banners, incentive tasks, interstitial ads, etc., supporting traffic diversion in the form of mini-programs, official accounts, external links, etc.

19. Post to Moments with tags

When posting to your Moments, include topic tags and tags related to the content in the comment section.

20. Tags in private chats/group chats

By labeling group chat content, users are guided to click on searches, including Moments, video accounts, public accounts, mini programs, etc. containing this keyword, to achieve traffic diversion.

21. Video number with tags

By using labels in the video introduction, users are guided to click to view other content in the same category, from which they can add contact information to achieve traffic generation.

22. Public account articles with tags

By adding the “#” tag to public account articles, users can be guided to click to view previous articles, from which they can add contact information to attract traffic.

23. Add friends to join the WeChat group

Through public accounts/friend circle ads/group messages, etc., users are attracted to add WeChat by using benefits/joining groups as bait.

3. Four major entrances for Toutiao’s private domain traffic diversion

1. Article/Video

Provide prompts in the article title/content or video content to remind users to send private messages/contact.

2. Comments section

By replying to keywords in the comment section to receive benefits, initial interaction is formed with users, which further leads to traffic generation.

3. Live broadcast area

By displaying “official account, WeChat account” in a scrolling manner during live broadcast, attention is attracted and traffic is generated.

4. Private Message Area

Traffic is generated through prompts in the private message area to find customer service to claim benefits, direct messaging of WeChat accounts in the private message area, etc.

4. 7 major entrances for private domain traffic diversion on Xiaohongshu

1. Account profile area

Supports WeChat ID, email address, and Weibo ID in text form to facilitate user search and addition.

2. Notes and comments area

It supports embedding WeChat ID and email address in the form of images/text for easy search and addition. It also supports the "comment + private message" mode to remind users to read private messages and generate traffic.

3. Private Message Area

Guide users to add WeChat by prompting them to add WeChat account in the private message area, sending QR code images, etc.

4. Live broadcast area

Attract traffic through forms such as "contact customer service, join fan group" in the live broadcast area, or through commodity transactions.

5. Pinning Notes Guide

Post a special note and pin it to the top to better attract private traffic. Because it contains contact information, this note may receive a system notification that it is not recommended, but when users visit the homepage, they will see this pinned note first, attracting precise target users to add WeChat.

6. Check-in area

Click on the small yellow circle in the upper left corner of the homepage to enter the check-in function, select custom check-in, post the information and pictures you want to guide, and you can display the WeChat account on your personal homepage.

7. Sign-in area cover

Make several covers that form a sentence, such as "Please send a private message for consultation" or "Send a private message to receive the tutorial", etc., to attract users to contact you privately.

5. Six major entrances for private domain traffic diversion at Station B

1. Account signature area

Supports placing WeChat ID, email address, and Weibo ID in the account signature area in text form to facilitate user search and addition.

2. Video and introduction area

In the form of video introductions, users are reminded to add WeChat/private messages to receive materials, resources and other benefits to promote traffic.

3. Comments section

Remind users to add it by posting the WeChat ID, public account, or email address at the top of the comment section.

4. Private Message Area

Through private messaging, exchange contact information, including but not limited to WeChat ID, email address, QQ number, etc., to attract traffic.

5. Dynamic Area

Through dynamic advertisements, dynamic titles, dynamic video content, etc., jump to the corresponding external links, or guide users to add WeChat/private messages.

6. Live broadcast area

Through live broadcast area announcements, live video embeds and other forms, you can make your WeChat account, group number, email address, etc. public to guide users to add it.

6. Five major entrances for private domain traffic diversion on Zhihu

1. Account signature area

It supports putting WeChat ID, email address, Weibo ID, etc. in text form to facilitate users to search and add.

2. Answers/Articles/Videos/Ideas

Display WeChat ID, public account, external links, etc. at the end of video content, video introduction, articles and ideas to attract users to jump to the corresponding place and achieve traffic diversion.

Sometimes advertisements are inserted at the beginning or in the middle of an article to remind readers to pay attention at key points or transition points.

3. Comments section

By replying to keywords in the comment section, users can receive benefits in private messages. Zhihu hosts can also send benefits by sending their own WeChat accounts, official accounts, etc. to achieve traffic generation.

4. Private Message Area

Traffic can be generated by sending QR code links, WeChat accounts, etc. in the private message area, or by prompting users to return to the article and click on the card to enter the official account.

5. Live broadcast area

By asking questions in private messages and answering questions online/privately, we can create interactions and promote subsequent traffic; by displaying column names, public account names, etc., we can achieve traffic.

7. Kuaishou’s 6 major entrances for private domain traffic diversion

1. Account background wall

Guide customers to search by displaying phone numbers, WeChat accounts, official accounts, group chat numbers, etc. on the account background wall; or prompt them to follow and send private messages to receive benefits, and guide them to add WeChat or official accounts in private messages.

2. Account profile area

You can mention the public account name and WeChat ID, QQ group number, Weibo ID, etc. in the account introduction area to guide searches and attention.

3. Live broadcast/video area

The live broadcast/video will prompt users where to claim benefits/contact the anchor. The screen will display the phone number, WeChat ID, QR code, etc., guiding users to scan the code and add friends.

4. Comments section

External links will be posted in the comment area, or prompts will be sent to private messages to receive benefits and add WeChat.

5. Private message area/fan group

The private message area reminds fans to join the fan group or contact them on the home page interface, and guides them to find contact information. The fan group publishes pictures, live broadcast links, external links, public account names, WeChat IDs, etc., and guides people to add WeChat through jumps and private messages.

6. Kuaishou Store

Put Kuaishou store products in live broadcasts and videos, and after purchase, jump to external links or send text messages, or contact customer service to guide users to add WeChat.

8. 7 major entrances for Weibo private domain traffic diversion

1. Account background wall

Prompt users to follow the store, add a private WeChat account/call a mobile phone number for cooperation, and receive benefits.

2. Introduction area

You can mention the public account name and WeChat ID, QQ group number, email address, etc. in text form in the introduction area to guide searches and attention.

3. Content/Video/Article/Q&A Area

You can mention the blogger/company’s WeChat ID, QQ group number, or add external links to guide search attention and increase clicks and attention.

4. Comments section

External links will be posted in the comment area, or prompts will be sent to private messages to receive benefits and add WeChat.

5. Private message area/fan group

The private message area reminds fans to join the fan group or contact them on the home page interface, and guides them to find contact information. The fan group publishes pictures, live broadcast links, external links, public account names, WeChat IDs, etc., and guides people to add WeChat through jumps and private messages.

6. Live broadcast area

During the live broadcast, users will be prompted where to claim benefits/contact the host, and the screen will display the phone number, WeChat ID, etc.

7. Weibo Store

Weibo’s built-in Weibo Store allows users to directly click to jump to the store homepage and browse. Weibo Store serves as a storefront to attract traffic. In addition to using live streaming to attract traffic, it can also attract traffic in the comment area.

Author: Kuang Fang

Source: Kuang Fang