Product operation: overall operation framework ideas for content marketing!

Content marketing is divided into three aspects

1. Four elements of content planning

1. Develop an operations plan

2. Clarify the purpose of content marketing and KPI assessment with 6 indicators for reference

3. Analyze content marketing audiences

4. Plan a content marketing channel matrix including Taobao and Taobao external channels, as well as public and private domains

2. Content Execution

1. Content generation is divided into 3 parts

1) Prepare materials and select talents

2) Entrepreneurial production

2. Content delivery

3. Replay Optimization

source: Old Xia