How to operate and promote WeChat public accounts

Whether it is a personal account or a corporate account, whether it is a subscription account or a service account, the purpose of a WeChat public account is to serve users well, retain users, and create certain value for individuals or companies through these users! So how do you run a good WeChat public account? The first and most important thing is content. Without good content, it is impossible to attract users, retain users, and encourage users to spread the word. If you don’t do a good job of content, unless your official account is a red envelope distribution center that sends out red envelopes every day, you will not attract a large number of users.

1. What kind of content do users like and are willing to share?

1. The article has a positive theme that makes readers feel excited after reading it.

2. Articles that make users very angry and panic

3. Make readers feel well-informed and knowledgeable

4. Practical and memorable content

5. Valuable stories

6. Particularly creative funny comics and pictures

To sum up these things, it is: high-end. Let you see that after reading these articles, you can show off to others.

2. Content Arrangement

The usage time of mobile phones is fragmented and the screen length is limited, so the number of posts per day should not be too many. If there are too many posts, it will not only make users feel resistant, but also make you laborious and worried. It is best to divide the pushed articles into three to four columns, with the headlines containing essential information, followed by information, miscellaneous talks, and activities.

1. The positioning of dry goods is to provide pictures and texts with practical guidance so that users can copy and use them.

2. The information positioning is the latest and most explosive, at the forefront of the industry.

3. The purpose of miscellaneous talks is to talk about interesting and joyful things in life. They should have positive energy and the author’s own emotions to share, making the articles sound humane.

4. Positioning of the activity. The activity is based on the actual situation of individuals or enterprises. It is necessary to allow users to participate rather than giving them directly (except for some particularly attractive ones, such as red envelopes), giving users a feeling that their work has paid off.

3. Content Editing

In the era of mobile Internet, experience and participation are very important! The speed of opening graphic and text information affects the user's reading rate. This is a simple truth, but it is often overlooked. If there are no special requirements, 800-1000 words are best, and no more than 4 pictures are appropriate (except for original funny or attractive cartoons). The smaller the picture, the better but it must be clear, and the video should not exceed 5 minutes.

1. Title

The title of each article should be unique, that is, it should be the so-called clickbait title. There are too many public accounts to subscribe to now, and the competition is fierce. No matter how good an article is, it will be useless if readers don’t click in to read it, so the title is very important.

2. Summary

It is not advisable to write a long paragraph, just one or two sentences. These one or two sentences must inspire the reader to want to continue reading.

3. Content layout

Avoid long paragraphs of text. If there are any, break them up into small paragraphs, which will make them easier to read. If the entire screen of your phone is filled with text, your eyes will easily become tired.

4. Guide attention

The new account should remind readers to follow it at the beginning of each article, and at the end of the article, it should include the official account or WeChat ID information. WeChat content may be shared to various places, and including your own public account information will add an entry point for increasing followers.

5. Push time

According to user habits, users mostly read announcements on their way to work in the morning, during lunch time, after get off work in the afternoon, before dinner in the evening, and before going to bed. Because there are so many public accounts, any slightly inferior content will be ignored or folded, so the specific time depends on the operator's own time and observation.

4. Promotion channels and methods of WeChat public accounts

1. Weibo promotion, social networking site (NSN)

Introduce your WeChat account in your Weibo profile or social networking site introduction, put a QR code in your Weibo decoration so that fans can scan and follow you, send private messages to your Weibo fans, or ask other big accounts to help forward it.

2. QQ group promotion

Find the user groups related to the enterprise, and we can interact one-on-one or in a group (for in-group interaction, you should get familiar with them first, be careful of being kicked out).

3. WeChat group promotion method

The threshold for WeChat accounts is relatively low, and anyone can register. You can use this to register multiple small accounts, then set up an avatar for each small account (a popular avatar), add more friends, and push public account information to users through the small accounts.

4. WeChat red envelopes

Through personal WeChat accounts, multiple WeChat groups can be established and red envelopes can be distributed to encourage users in the group to forward articles, share articles, and follow public accounts.

5. WeChat account mutual promotion

Since the content published by the official account cannot be too casual, casual articles can be published through a small account. This can not only protect the image of the official account, but also have a better publicity effect. This is only suitable for increasing fans in the early stage.

6. Shake it

By "shaking" the app, users can see our signature (it can be a vulgar signature, etc.) or go a step further and add us as friends. The interactive effect is surprisingly good.

7. Drift Bottle

Send out a few bottles with distinctive topics every day (the same method can be copied on the account), pick up a few drifting bottles to reply, and let people pay attention to you. Some public accounts that provide funny videos will throw out messages like "Brother, I'm waiting for you here, follow XX, and I'll show you what I can do" and so on.

8. Event promotion

The effect of activities is the most direct and effective method. Whether it is an online or offline activity, a clear activity theme is the easiest for people to remember. In particular, offline activities have a more obvious diversion effect. For example, in the parent-child O2O, glow sticks (cost 8 cents) were given out at the entrance of the children's theater, and the number of fans increased by more than 1,000 a day.

9. Soft article promotion

Soft article promotion is also a very good method. Using information sources to promote public accounts is also the best way to attract users' attention.

10. Email Marketing

Planning a few good email templates and pushing them to users every day will have a certain effect. Nowadays, emails are well-equipped to prevent marketing information and spam, so it depends on the situation. If there is a target group and the email addresses are real, you can do it.

11. WeChat follower-increasing tool

There are currently many tools for WeChat promotion , and a market is constantly being formed. However, the amount of adding friends through WeChat must be controlled well, otherwise it will be counterproductive.

12. WeChat Moments

Forwarding high-quality articles to your circle of friends will bring in a large number of fans. How to get high-quality articles depends on the positioning of your official account and your industry judgment. The largest source of fans for WeChat public accounts is the circle of friends. The spread of many articles through the circle of friends will cause the number of readers to exceed the number of recipients by dozens of times. So how to achieve a high number of readings is to forward it to the circle of friends and let more people see it. The number of forwardings depends on the number of your circle of friends. Therefore, adding a large number of friends and forwarding articles from the public account is the best way to increase fans.

13. Offline salon

Offline salons and some traditional media jointly organize industry salons. They can put some QR codes at the sign-in area to facilitate others to quickly scan and add WeChat accounts. This method can also increase fans very quickly.

14. Your own exposure resources

Such as the company's official website, personal business cards, company brochures, magazines, etc., you must use all channels to promote, so that you can gain a steady increase in fans every day. But if resources are limited, you can use the circle of friends of employees. (It is best if employees are willing and motivated, otherwise it will cause employee resentment.)

15. Browse forums

Visit various forums, write high-quality comments, and attract other people's attention. Post on various resource sharing websites such as Douban and Tieba, and provide as much valuable information as possible, with high-quality materials that can be downloaded for free. In this era of information explosion, the speed at which high-quality content is disseminated is extremely astonishing.

16. Others

① Momo message board, nearby people promotion

② Original video and commentary on Weishi

③ Posting and commenting in groups

…

No matter which promotion channel the users come from, in short, you must make sure that the users are surprised and have what they want, rather than leaving disappointed. Therefore, you must create good content based on the individual or company's own positioning and data analysis to determine user preferences. Only good content will be shared, and only sharing will increase fans, and only with fans can the public account create value, thus achieving the purpose of the individual or company creating a public account.

This is just my personal opinion, and I hope to discuss it with you.