Changde SEO Training: How to solve the problem of unstable website ranking? Factors that affect the instability of website SEO keyword rankings

What should I do if the website keyword ranking is unstable? When it comes to the premise of SEO optimization, you have to lay a good foundation first, otherwise no matter how high and good the building is, it will eventually collapse. As an SEO outsourcing company, I have optimized countless websites over the years, but I have not done any promotion. However, the website traffic is still very good. Based on my own experience, I have come to the following conclusions. I will analyze them for you below. Let’s take a look:

Changde SEO Training: How to solve the problem of unstable website ranking? Factors that affect the instability of website SEO keyword rankings

1. Check whether the website structure and layout are reasonable?

A bad website structure is also an important reason for the website's ranking. Generally, search engines prefer a safer structure, such as a static one. Static websites do not have the risk of infinite loops, so search engines will not worry about the consequences of spiders (search engine robots) being unable to crawl their websites.

Although search engines prefer to index static websites, there are still many SEO friends who like to write some infinite loop codes so that spiders can infinitely index their own website information. Although the effect is obvious, the ranking goes up quickly and goes down quickly. So when doing ranking, don’t be confused and write infinite loop traps to trap spiders. If you do this, once it is discovered, your website may be K-ed.

Generally, when ranking, the website structure will be made safer, so that the search engine will be confident about my website, so the spider can routinely pass through my website. Therefore, the internal structure of the site is a very important weapon for ranking. The following SEO editor will tell you the basic points to pay attention to in the internal structure of the site:

1. Generally speaking, the URL of a website is divided into dynamic and static forms. SEO recommends that the website should be a static website as much as possible. Generally, static URLs are conducive to optimization, so spiders prefer to crawl.

2. Standardization of HTML: ensure the integrity of HTML tags and the calling format of div+css. Generally, search engines will judge the format of URL. It is recommended to use W3C verification to find out the technical problems of the website.

3. If your website is a dynamic website, please do not write a dead loop to trap spiders. Once discovered, your website will die in the search engine.

4. If there is a banner on the homepage of the website, it is best to use a picture banner, and the picture should be cut into several pieces, and then keywords should be added to each piece. It is best not to use a flash banner, because search engines cannot recognize flash.

5. Sub-navigation should appear on every page of the website to improve the authority of the website’s homepage.

Therefore, if the articles on your website have always been original and the external links have always been built, but the ranking has never improved, this means that the problem lies with the website itself, so you should consider whether you should make some possible adjustments to the structure and details of the website to make the website appear more complete, and thereby break through the bottleneck of the ranking not improving.

2. Improvement of on-site SEO factors that affect keyword rankings.

The factors that can affect the ranking of a website are mainly the originality of the article, the keywords in the title and the anchor text. Generally, the details in the content affect the quality of the page. There are three points:

1. Generally speaking, original articles are the best, but they must be relevant to keywords. Original articles will definitely be included, it’s just a matter of time, just like there are no two identical leaves in the world, because the search engine may not find your original article at the first time.

It is very difficult for everyone to create valuable original content. Many SEOs hire experts in writing soft articles to write for them. It is difficult to create original articles, and it is even more difficult to write original articles continuously. You need to take the key points of other people's articles and add some of your own ideas. In this way, the search engine will think that your article is valuable. Try to summarize the knowledge points of your own industry. Relevance is very important.

2. Keywords. Now the effect of keyword density is gradually fading in search engine technology, which means it is no longer useful. The layout of keywords is very important, which is equivalent to the online version of a newspaper. Keywords must appear or be included in the title and abstract. In other words, the keyword layout issue is very important. In addition, according to the experience of Jinjiang SEO operation, you also need to find new keywords at this time. When the keyword ranking stagnates, you should dig out some new keywords to inject new blood into the website.

3. The first appearance of anchor text is the whole site link, for example: a link to a page that you feel is more important appears at the bottom of the website; the alt attribute of the picture must be added to the picture; when it comes to external links, sometimes anchor text cannot appear, at this time a text link can appear, which is a link with text added after it, which can also be regarded as an anchor text; the relevance of the anchor text is the relevance of the surrounding anchor texts, which can be used both inside and outside the site.

3. Update strategies for pseudo-original articles.

Sometimes the reason for low ranking is that the internal articles are not well included. In general, many friends who do SEO like to use pseudo-original tools when updating articles. Here I want to remind everyone that if you use pseudo-original tools for a long time, once they are discovered by search engines, your website will be very dangerous. Therefore, I suggest not to use pseudo-original tools to avoid the website being punished.

Some friends may ask why not use original tools? What impact will pseudo-original tools have on your website? In fact, search engines are now very intelligent. Although they are machines, they can judge the pseudo-originality index of an article. If the pseudo-originality index of an article is higher, it proves that your article is pseudo-original. Therefore, it is not recommended to use pseudo-originality tools.

Sometimes friends will directly find some articles on the Internet and publish them. If this is the case, once the search engine finds that your article is duplicated, it will not be included. Therefore, some skills are needed when updating articles. Here are some tips for updating articles:

1. When updating an article, do not use pseudo-original tools to create pseudo-original content. It is best to modify it manually. This way, the article will be more readable and search engines will not judge it as pseudo-original.

2. When updating articles, do not include sensitive words and illegal information.

3. When updating an article, you should pay attention to the extent of the changes. You can describe the content of the article in your own words, which is also a good idea.

4. When updating articles, each article should be around 600-800 words.

In addition, SEO recommends that you can also use offline industry books, very old books, and use some software to realize original articles. In short, remember one thing, original articles must be valuable. If they are not valuable, their survival rate in Baidu will not be long.

4. Posting external links is indispensable.

Outside the site is nothing more than external links. There are many ways to create external links, such as friendly links, soft articles, forum signatures, blogs, etc. The most important point here is the quality of the external links under the premise of relevance and the weight of the platform where you post the external links, which will affect the ranking of the entire website.

For an SEO, the most direct impact of improving keyword rankings, and also one of the important elements of website rankings, is the number of external links. The more successful external links you have, the higher your website ranking will be. Therefore, external links are an indispensable part.

Nowadays, many friends like to use mass messaging tools to post and promote. In fact, this is not good, because mass messaging tools are a black hat method in the search engine world, so once other search engines find that the website will be K-ed out, and in the mass messaging forum, once it is discovered that your content is sent by mass messaging tools, your post will be directly deleted. So there is no benefit in using mass messaging tools.

Another thing is that when posting, many people will have their posts deleted mercilessly by other webmasters for some reasons, so you must remember some methods when making external links. Here are some methods to share with you:

1. Do not use mass messaging tools for mass messaging, because mass messaging tools contain too much repeated information, so very little information will be collected.

2. When posting, do not post advertisements, illegal information, or sensitive words. If the webmaster discovers such information, your post will be deleted without mercy.

3. Soft articles are also a good helper for publishing external links. A high-quality soft article can bring unlimited external links, and soft articles can pull snapshots, so soft articles are an indispensable tool for making external links and pulling snapshots.

4. Q&A can also be used as external links. As long as you find some questions related to the theme of the website and give serious responses, then Q&A can also become one of your external links.

5. Many people make a mistake when making external links, that is, only linking to the homepage. Although the weight of the homepage is the highest, it is still a webpage, and the traffic brought by the homepage is limited, while the traffic brought by the article page is unlimited. For example, if your homepage has no important text value at all, even if users come to your homepage, it may not be able to solve the problem for users. If you directly direct the traffic to a specific location, you can directly solve this problem and retain this traffic.

5. The influence of off-site factors cannot be ignored.

In addition, there are some uncommon external factors that can also cause the website keyword rankings to not improve, such as the following three aspects:

1. Server stability

The keyword rankings of search engines also vary according to region, so the server location will affect the ranking to a certain extent. Moreover, if the server is placed abroad, there will not only be regional differences, but also the impact of "collective responsibility", so this factor should be fully considered when choosing a server.

The stability of the server is extremely detrimental to user experience and search engine optimization. An unstable server will cause the following problems:

①. Search engines do not crawl for a long time.

② The number of included records increases slowly and will become less and less.

③. Keyword ranking is unstable.

The security of the server is also very important for search engine optimization. A server with very good security is optimized for search engines. If the server is not secure and infected with a virus, it will lead to reduced loyalty and the search will be deleted from the search engine's database.

2. Domain name and DNS affect website ranking

Pure DNS only affects the response efficiency of resolving the domain name and the connected domain names. In the absence of caching, it does indirectly affect the access to the website, especially when DNS is distributed on different lines in different geographical locations. Whether the client selects the correct DNS determines whether it can obtain an optimized resolution process, that is, a quick response. This makes a big difference.

If you are not using China Telecom's DNS but another DNS proxy, perhaps it is combined with other services, then the impact will be greater due to bandwidth and stability reasons.

The most typical example is that when you visit domestic websites, using local DNS is definitely faster than using foreign DNS, and vice versa. When the DNS you are using is paralyzed, you cannot open the web page.

Once the resolution is complete, the connection is established and maintained, which means that the access is successful, the speed has nothing to do with DNS until the next re-resolution and access request.

Therefore, improper DNS maintenance will lead to unstable website access or even inability to open, which will definitely affect the search engine's crawling. With fewer entries, the weight, ranking, etc. will decrease accordingly! In this regard, Jinjiang SEO recommends that you look for mainstream DNS servers. The faster the speed, the better the ranking improvement, and vice versa.

3. Server hard disk image ranking

The rotation speed of many hard disks is limited, and many space providers will set up other VPNs on the hard disk. When the website traffic is large, it will affect the spider's crawling, or even fail to crawl, which will affect the ranking. The ranking may also be affected by the network card, etc., which are all related. It is also very important to choose the system.

If your website does not have good content, even if it is online, if there is a sudden lack of quality visits, your website will be kicked out. If you have a good website, you will find that even without optimization it will snowball into a virtuous cycle.