Practical tips for promoting Douyin, make the most of your Douyin account!

As short videos on Douyin continue to gain popularity and traffic is very large, many companies or individuals have begun to try Douyin, but after a short period of operation, they will find some problems, which will cause their Douyin accounts to not become popular and difficult to operate. In addition, they will encounter many problems.

For example:

1. Why am I not popular even though I’ve posted so many videos?

2. Why does a video suddenly become popular and then return to its original state?

3. Is Tik Tok really unfriendly to you?

wrong! In fact, you didn’t get the key points of making TikTok.

The same was true when I first used Douyin. After gaining a general understanding of Douyin’s mechanisms, I began to test the waters.

I tried to post two videos a day, but after a week of testing the waters, I found that this account had not improved at all. At that time, I had already posted about 14 videos.

Fortunately, after a week of exploration, I discovered some patterns.

Now I’m operating a Douyin account and have gained more than 100,000 followers in a month. Although it’s not much, it’s a good start.

In fact, in addition to understanding the basic mechanism and avoiding minefields, there are also some tips for playing Douyin. Below I will share my operational "Douyin experience" and "Douyin mechanism" with you.

1. Improve the homepage and make it clear

After creating a Douyin account, many colleagues will think about what kind of video content to post immediately. In fact, there is no need to rush. The most important thing to do at this time is to improve the homepage. Don't think this is simple.

However, if we want to improve the content of the homepage, including better extended video content in the future, we need to have a clear positioning of this account, that is, what is the account type and style .

But the key is to find the scarcity of content from peers. You can pay more attention to what the same type of accounts have in common and what parts are missing. This may very likely open up a new corner of content in the industry.

If you want your Douyin account to shine, you must first know what you are good at. If you start from a direction you are not good at, the final content can only be imitations and it will be difficult to surpass. Therefore, only by finding your own position can you play to your strengths in Douyin and grab traffic.

For example:

For example, some people are good at dancing. The Douyin user "Hui Zissica" has turned her account into a big V account with more than 20 million followers in just half a year. Because she likes dancing, she can shoot a video of her hot dance wherever she goes. Because she is good at it, she has a steady output of high-quality content, and her fans can also see the passionate, sweet and lively Hui Zi every day. Therefore, she has received a lot of likes and reposts, as well as more platform recommendations and high exposure.

How to locate:

The general direction must be clear, and we must avoid doing everything. Now every platform divides KOLs into different fields and uses dozens of labels to distinguish these people. Therefore, the more vertically segmented the account is, the more attention it will get from the platform. Moreover, users are exposed to too much information every day, so you must maintain a distinct feature to be memorable.

What if it is really difficult to finalize the account positioning? Then find your own reference. The current social networking giant QQ was also modeled after MSN. It is easier to accomplish things by standing on the shoulders of giants.

For example, let’s say my target user is “middle class women”. This user group is too broad, and product positioning needs to be segmented according to their different needs. for example:

● Good parenting skills

● Jewelry

● Rapid recovery after pregnancy

● The most beautiful cook

● Learn to talk to your children

You can apply for a Tik Tok account based on the number of split locations.

2. Before operation, you need to maintain the account first

Once you have a clear positioning, don't rush to post videos. Spend about a week to develop this account. You can follow some big accounts in the same industry, collect some hot topics, bgm, and even copywriting, etc. You should spend at least one hour every day using this account to watch Douyin, like and comment on other users, and keep this account active.

In addition, it is best to constantly watch video content related to your account, and you can just swipe away irrelevant ones.

In this way, the Tik Tok algorithm will continue to recommend relevant content to you, and you will be able to understand the hot content in this industry better and faster.

3. Video content, content is king

Remember, the first 3-5 videos released by a new account are crucial, as they will affect the weight of Douyin’s recommendations for you in the future!

If the average number of views of your works is below 100, then you have to change your account. Normally it must exceed 3,000.

In other words: this becomes a zombie account. A zombie account is basically worthless to save. Just change to another account.

If you can't think of high-quality content or are worried about making mistakes, you can imitate popular content first, which can usually get some popularity.

It should be noted here that the first 3 seconds of the video content are crucial. It is necessary to ensure that it is attractive enough to users, otherwise it will only suffer the fate of being ruthlessly swiped away.

So, how can you attract attention in the first 3 seconds?

The first picture must be exciting, which also requires you to choose what the main theme of the picture should express when making the video.

"Good content is the best way to spread." In fact, a lot of money was spent on advertising at the beginning, and then high-quality videos were continuously produced to encourage various experts to repost them. For example, after a video introducing China's unique hotels came out, friends in the hotel circle were all flooded with messages. After an art video came out, the art circle was flooded with messages, not to mention the food videos. This method can be used as a reference, but it is difficult to implement because many teams currently do not have the strength to achieve one.

4. Notes on posting videos

The distribution of new video traffic is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags. Only when the video is released, with a high completion rate, high interaction rate, high number of likes, and high number of reposts, can it get the next recommendation opportunity. Therefore, there are a few points to note here:

1. Publish copy

In addition to the video itself, the copy is also a key factor in attracting users to stay and interact. The word count for published copy is limited to 50 words, but generally speaking, it is recommended to be as brief as possible so that people can easily grasp the information at a glance.

The copywriting that is most likely to trigger interaction is mainly suspense-type and dialogue-type. Whether it is the suspense-type that says half and leaves the other half, or the dialogue-type that is approachable, it can better arouse the user's interest and thus obtain some comments and interactions.

Suspense type: I heard the highlight is at the end

Conversational: Which one do girls like? Online, urgent!

2. Add topics

When posting a video, remember to include relevant topics. You can select several topics. It is best to include the latest hot topics. You can also add locations to help spread it.

Note: Topics also count towards the word count~

"To run a self-media, you must learn how to control it. The key is to leverage power. If an ordinary rookie wants to rise to the top, he must learn to rely on powerful people.

3. Choose a cover

Before publishing a video, you can decide what the cover will look like after it’s published. Be sure to choose it. After all, if it gets stuck at some strange point, it will affect the user’s experience of watching the video on the homepage later.

4. Control the duration

Douyin has relaxed the video length for corporate certified users to 1 minute, which leaves more room for corporate users.

However, if the video is too long-winded, it will still cause users to jump out midway. If too many people jump out, it will no longer be recommended.

Therefore, when editing the video, we will try to simplify the content as much as possible and control the video length within 20-40 seconds.

5. Use vertical screen

In Tik Tok videos, there are both vertical screen content and horizontal screen content. But in terms of playback effect, the average playback volume of vertical screen videos is 20.51% higher than that of horizontal screen videos, and the playback completion rate is also better. If you directly move horizontal screen content suitable for playback on other platforms to TikTok, the effect will be relatively poor.

5. Update regularly to obtain user paste

After understanding some rules of maintaining an account and posting videos, we need to find the most appropriate time period for posting videos. I believe that many people will think that it is best to post between 7 and 9 o'clock after watching the pictorials on Douyin.

In fact, this is not the case. During that time period, all users were posting, which resulted in congestion in the video publishing channel and slow review.

After operating for a period of time, I figured out two better time periods: 14:30 pm and 17:40 pm . Of course, you can also adjust the time yourself.

Once a unified time is finally determined, it is best to update regularly, so that fans can develop the habit of checking regularly. This can also be found in the personal signature

Reflected in the name.

Specific steps to maintain an account:

First, go to the hot site and follow a few people, click to follow others, then click on other people's works to read a few of them, and then go to the recommended site in the same city to browse, also to see other people's works, and give other people's works the like, which is the little red heart.

Then go back and continue to click on the second work. At this time, you don’t need to like the work. Just forward other people’s works. It is recommended to forward it to WeChat friends or QQ friends. If you don’t want to bring attention to others, you can directly forward it to your WeChat or QQ account.

After completing the above two steps, go back and click on the third work. At this time, you don’t need to like or forward it. We can directly comment on other people’s works and leave a random sentence. For example, you can write "My friend, there is nothing wrong with it 666" or something like that. In this way, we have performed all the operations such as liking, forwarding and commenting.

These are some basic operations that simulate normal users. These steps must be done. During the account maintenance period, do not rush to advertise or post videos. Just play like this quietly for 1-2 days. The operations of each short video platform are similar. Just follow the skills to maintain the account.

ps: According to this method of maintaining an account, we do not need to rush to publish our own videos. During the period of maintaining the account, we can go to other short video platforms to watch other people's videos, such as Kuaishou. Many people know about video transfer, but my suggestion is that even if you transfer videos, you must master the skills to increase your fans. If you can transfer videos to become popular and increase your fans, then let me first tell you the method that most people are using, video transfer. For video transfer, we need to remove the watermark and modify the MD5. We can understand MD5 as the identity card of each video. If we do not modify the MD5, our video will be detected as a duplicate video and it will not be possible to become popular.

6. Enrich materials, improve content, and gain fans' attention

If you want to attract more and more attention, it is necessary to enrich your own material library. While maintaining a unified style, you can try more styles.

Of course, we must ensure that the video quality does not decline and the content becomes higher and higher quality, so that we can continue to receive more recommendations and attention.

It is easier to increase the degree of fan promotion in vertical fields, the fans you follow are more accurate, and it is easier to promote subsequent monetization methods. Accurate traffic is far better than the negative traffic brought by some products.

7. Continue to maintain, repeat recommendations, and understand Douyin’s recommendation mechanism

Tik Tok determines whether a video is popular based on whether its weight index reaches a certain value, such as 10,000 likes, within a period of time after the video is released, such as within an hour, and then adds recommendations to the video.

As for the content that has been sent, you can’t just leave it there. Douyin will capture your previous high-quality content at a certain time period and recommend it again.

At this time, we need to do some continuous maintenance for previous content, such as using our own account to forward, comment, and reply to keep the video active, and wait for Douyin to draw it from time to time and recommend it again.

Note: The positioning of the account must be clear. In the early stage, you can choose several directions to try, such as skills, hot topics or funny topics, and make timely adjustments based on your strengths and the audience's reactions. However, this time must not be delayed for too long. Determine the content positioning as early as possible.

Another thing is: starting from the first video , you need to form your own stable update time, which can be daily or every two or three days, but you must not change the update time at will, and you must not fish for three days and dry the net for two days, otherwise users will not be able to form a habit, and will have no expectations and stickiness to you.

8. Avoid risks and precautions

The published videos cannot contain logos or advertisements! ! !

Finally, a big suggestion is not to post sensitive videos or videos involving related words. For example, for our car-related videos, we cannot post videos related to policies or car accidents, so as to avoid being restricted from streaming or sharing.

at last:

Although Tik Tok is a short video platform and its promotion methods seem to be different from those of WeChat official accounts and Weibo, they actually have something in common, and the common point is that "content is king." The only difference is that the presentation format has changed from text and pictures to video.

The first step is to choose the content direction, which can start from the new, novel, interesting, and knowledge points. When carefully crafting a piece of content, it is best if the content is imitative and teachable, so that you can take advantage of the viral nature of Tik Tok.

The data from any platform will spawn an industrial chain of data operations, and Douyin is no exception. Generally, professionals know more about this type of operation method, and ordinary users probably know less. However, if you have friends who know about it, you can consult them. You may ask, as long as the content is good, it will be popular without any operation. But if the content is good and you know a little about operations, it will become popular faster and longer, wouldn’t it be better?

Related reading:

1. Douyin operation methodology: 500,000 followers increased in 2 months!

2.2019 Tik Tok promotion and operation strategy!

3. Douyin promotion method: 6 types of content that Douyin limits traffic!

4. Tik Tok promotion skills: 3 steps and 7 key points!

5.What are the essential factors for Douyin promotion?

6. Sharing of practical tips on Douyin promotion and operation!

7. Douyin operation and promotion: How to use hot products to improve retention?

8. Douyin promotion method: 6 types of content that Douyin limits traffic!

9. Tik Tok promotion and monetization operation tutorial!

10. Tik Tok marketing promotion, how can one video gain 480,000 followers in 2 days?

11.How to promote Douyin? What are the channels for promoting Tik Tok?

12.How to operate Douyin on behalf of others? Tik Tok operation plan

author: Listen to the tide

source: Tingchao Studio