WeChat Moments advertising case sharing - automotive service industry, maternal and child industry, communications industry

WeChat Moments Advertising Case Study

Automotive service industry

Lusen Car Culture

Lusen Auto Culture is an automobile service center with a mid-to-high-end positioning. It puts advertisements in the circle of friends in the form of cards based on outer videos, and uses high-end outer pictures to better fit the brand's mid-to-high-end tone. In response to the common car washing needs of WeChat car owners, Lusen launched an 8-day free car washing campaign across the city, which fits user habits and effectively increases the target users' desire to click.

Since most users choose to wash their cars within two or three kilometers of their homes, Lusen uses local promotion to accurately target users within 2 kilometers of the store, improve the effectiveness of advertising exposure, and promote offline conversions.

Maternal and child industry

Baby Rabbit International Mother and Baby Life Center

Following the launch of Baby Bunny’s first WeChat Moments advertisement in June, Baby Bunny International Mother and Baby Life Center launched its second WeChat Moments advertisement to continue building its brand image.

This advertisement uses the free colorful turtle giveaway as an entry point, attracting the attention of a large number of mothers. Both the inner and outer layers of the advertisement revolve around giving away colorful turtles for free, seizing on children’s love for small animals and using colorful turtles to attract users to the store, thereby promoting offline conversions. The advertising delivery speed of this issue was fast and efficient, and 23+ registration information of target potential users were collected in a short period of time, which also proved the importance of using the psychology of target users to plan corresponding activities in advertising.

Communications Industry

Guyuan Communications

"Not enough data? Don't want to add to your data package?" Mobile free data activities are being forwarded crazily in the circle of friends and can be seen everywhere. Guyuan Communication targets this normal life of mobile users and, in order to promote its 39-yuan nationwide unlimited data package, uses a hand-painted picture of "volcano eruption" on the outer screen to highlight the popularity of the activity and give users an intuitive feeling.

The style of the inner layer of the advertisement is the same as that of the outer layer, which is concise and clear. It introduces the package details concisely and clearly, and users can quickly understand them in a short time. The inner layer is also equipped with a form component, which attracts potential users to leave personal information with the offer of "register information to get gifts". The clever setting easily achieves good advertising effects.