What are some low-cost ways to acquire customers for your products?

Early seed users are spread by friends around them, and these users may not be your core users, but they can produce high-quality UGC content and attract users to watch. The dissemination nodes of these seed users are very important.

You can frequently throw out topics to interact with users, cater to their preferences, screen some high-quality questions, and integrate them with examples and understanding of events, so that users can recognize the community discussion atmosphere and stay for a long time. Later, you can conduct secondary integration by editing and screening community UGC content. Users are also willing to spread and expand influence, and slowly form a sticky core user group that is willing to share.

Discover KOLs (Key Opinion Leaders) from the core user group, hold sharing sessions based on their own expertise, produce higher-quality content, and attract opinion leaders from other platforms to join. Just like a snowball, there will be more and more opinion leaders in the knowledge community. They are high-quality IPs themselves, have their own fans, and will also attract many ordinary users to join.

Seed users-core users-KOL-ordinary users can form a virtuous circle.

Take Zhihu as an example. In the early days, they spread in the circle of friends through the invitation code model, obtained seed users and generated UGC content for dissemination, which led some users to ask questions in the community. Through certain operational means, they integrated content and invited more industry leaders to join, helping users answer questions, forming an atmosphere for learning knowledge, and continuously growing the community.

Knowledge-based communities not only rely on online dissemination, but also have offline linkages. By holding small salons from time to time, they build a good offline reputation, strengthen the connection between KOLs and fans, create strong links, make fans feel dependent, and drive rapid growth in users.

Therefore, creating high-quality content is one of the low-cost ways to acquire users , and many Internet companies are now trying it successfully.

In the early days of O2O products, acquiring a precise user base mostly started with laying out ground forces, identifying user consumption scenarios, sending out field sales personnel, and distributing discount flyers. This promotion strategy was indeed a low-cost promotion method at the time, and was much more cost-effective than brand placement, SEM , EDM and other means. More importantly, the users were targeted, and by attracting customers offline and guiding them to online consumption, coupled with some promotional methods, users benefited , thus creating stickiness to users and products. As the cost of acquiring online users becomes higher and higher, offline customer acquisition methods are becoming more and more important.

For example, in the early days, Kuaidi Taxi distributed coupons at subway entrances, airports, and business building entrances to guide users to download the Kuaidi APP and enter the discount code when taking a taxi, which brought benefits to users and attracted a large number of users to download the APP at that time. Of course, now that Kuaidi and Didi have merged to form a monopoly, there are no such subsidies anymore.

Internet companies with smaller budgets can use large platforms to attract fans and convert them into their own users. For example, for the currently popular short videos ( Tik Tok , Xigua Video, etc.), you can plan a short video based on user preferences, spread it on these platforms, and guide users to become your own users.

Or you can open a Toutiao account and post some interesting and fun articles to guide users to use your products or services. For example, if you are in the tourism business, you can post some interesting pictures and texts about users' food, drink, and entertainment at their travel destinations, post them on Toutiao to attract users' attention, and gradually guide users to buy your travel products. When your own influence is not enough, it is very important to learn how to leverage the situation.

To sum up, there are many low-cost ways to attract new customers if the budget is limited. This requires operators to combine product demands and user psychology through rational analysis and emotional touch, and ultimately find the best way to attract users. Did you gain anything after reading today’s article that the editor has summarized? Welcome to leave a message below for discussion~~~

The author of this article @51coo compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century