5 social community monetization dimensions: 50 social community payment details

Social media marketing is particularly popular in 2020. Everyone wants to monetize through social media marketing, and community operations solve the problem of customer resources. However, social marketing is not easy to do. It is no exaggeration to say that running a social marketing is no easier than running a business.

Many people only build WeChat groups and they are very active in the early stage, but slowly begin to decline in the middle and late stages. This is because social marketing is a relatively complex systematic project. It is not something that can be achieved by sending a red envelope, dropping a link, or sharing. Social marketing without a good management system will not last long.

Community operation solves the problem of customer resources. Some people have grasped the scientific methodology of social media marketing and have done very well. They have gained both money and fame from user reviews. They can earn millions a year just by relying on social media marketing. Community operation solves the problem of customer resources.

Today I want to talk to you about how ordinary people can build their own social marketing from scratch, how social network operations solve the problem of user resources, and share the social marketing experience that we have continuously tested, summarized and refined over the years.

Each one is condensed from actual combat exercises. They may not all be effective, but they definitely have practical value.

It is divided into 5 chapters and 50 articles in total, including content, tools, staff, methods, and logical thinking. I hope that after reading this, it will give you some inspiration on how to deal with the problem of customer resources in community operations.

01 Content

Community operation solves the problem of customer resources. Community marketing must have a continuous and stable content output. No matter what the form is, once community marketing has no content, it will become an empty shell and will not last long.

Community operations solve the problem of customer resources. The communication value of community marketing content: text > photo > video > video and voice > H5 link > article content link > document > network disk sharing.

So don't throw a lot of files and network disk shares for no reason and then don't say a word. To put it nicely, it's called welfare, to put it bluntly, it's group harassment information.

As a WeChat group owner, you must lead by example and output continuous valuable content that is in line with the social marketing positioning.

This will at least make the team members feel that you are working hard, not just cutting leeks and doing things perfunctorily for everyone. Even if the final effect is not very good, at least you have done what you should do and it will not ruin your reputation.

The content design style of social marketing output should be consistent with the precise positioning of your social marketing.

Things that are inconsistent with the positioning should not exist, no matter how high their value is (for example, posting yoga tutorials in a marketing group).

In order for social marketing to generate in-depth, high-value discussion content, it is best to have an individual organization conduct small-scale discussions.

He led the way in expressing some deeper thoughts, and then expressed his views. If the leader complains or ridicules, the opinions behind will be shallow.

It is very important to guide public opinion correctly. Matters concerning the righteousness of our country should not be discussed in the group. It is of no benefit to others, oneself or the group.

Controlling the “value ratio” of content and reducing the frequency of the appearance of welcoming giants and emoticons is a necessary approach for high-value social marketing.

What you can do is to lead the discussion into in-depth topics and actively stimulate the initiative of group members.

There should be some "seemingly useless" content in social marketing.

For example, greetings of good morning and good night, warm welcomes to each other, complaints about others…these are all side dishes in social marketing. Only with them can the importance of high-value information be highlighted.

There are more than 1,000 social marketing messages every day, and there is a high probability that emoticons are flooding the social media.

More information does not mean more valuable content. WeChat group owners must purposefully analyze a topic in depth to lead discussions, and they must also control the rhythm of social content output. Balance daily content and control the peak and trough productivity points of the content.

When posting other social media marketing content, please remember to indicate the source.

The content you share should be as original as possible, and video and voice sharing should be appropriate. Let group members feel a sense of rarity and happiness.

Community operation solves the problem of customer resources. At a fixed time every day, the essence of the content of the WeChat group of the day can be sorted out, which can reduce the difficulty of climbing the ladder for group members and enhance the sense of value of community marketing. It can be a way to combine and share content, or you can write text independently.

02 Tools

Community operations solve the problem of user resources. The community management tools "Little U Butler" and "Weiyou Assistant" can set welcome slogans, automatic keyword replies, smart chats, alarm reminders, smart kicking and other functions. Very convenient, making social marketing intelligent.

Community operations can solve the problem of user resources by using the WeChat applet "Group Connection" to complete a simple self-introduction chain game among group friends and connect with each other. Because you can see the information of all group members very intuitively, the experience is much more friendly than playing the chain game directly in the group. Click here to join the group

When holding community activities, you can use the WeChat applet "Lottery Assistant" to conduct lottery activities. Of course, you can also use the "Gift Say" WeChat applet to send it directly.

If you want to share audio and video in a group and want to store the audio and video for a long time, you can use the "Microsoft Listen to Text Documents" WeChat applet.

If there are major events posted in the group, but you want to automatically archive all these events, you can use the "Group Emergencies" WeChat applet.

You can use the WeChat applet "Yinian Shared Album" to create and share group albums.

To send group messages with linked paragraphs, you can use the group message function of "wetool".

Wetool can also complete basic functions such as keyword grouping, private friend adding, QQ group management and duplication removal, group invitation statistics analysis, etc. And it's completely free!

Social marketing offline activities can use "micro-site" to carry out interactive wall lucky draws and other functions.

Special tools for social group fission and increasing fans: explosive fission, group building treasure, star task treasure, and store task treasure.

If you want to teach in one group or broadcast live to multiple groups, you can use "Study Together". (Applicable to tens of thousands of WeChat chat groups for live broadcast of text, video, voice, photos, links, WeChat applets, short videos, etc.)

Zhihu APP——a community with high-value content for social marketing.

Naturally, it is recommended that those who do social marketing can cooperate with Zhihu APP to conduct business. Stars are able to gather key fans and their cumulative content.

Community operations solve the problem of user resources. If you want to increase popularity in the community by checking in, you can recommend small check-ins and whale check-ins, among which whale check-ins can be deeply customized.

03 Personnel

Social media operation solves the problem of customer resources. Personal social media marketing must have a key person in life, and this person's role is crucial. This person should be a person of faith, and most of the group members gather together because they identify with him.

Community operators can solve the problem of customer resources by finding some experts to serve as the outlet for their community marketing, thereby improving the overall value of community marketing and the happiness of group members. The best way is to invite them in for free.

Of course, the prerequisite is that you yourself must have some connection with these masters in private, and be careful not to let the masters' words overshadow yourself, after all, it is your own base.

There are always some people in social marketing who chat and talk all day long without publishing any valuable information, which is not wrong. Social marketing needs some people who can liven up the atmosphere, and needs something unique and different.

The composition of social marketing staff should conform to the "80/20 rule": 20% experts and 80% ordinary trolls. Among these 20% of experts, 20% are top experts. Such a structure gives talents a sense of satisfaction and the people a sense of pursuit of perfection.

The personalities of people involved in social marketing should be diverse, and we should not ignore the so-called "old hands" just for the sake of pursuing purity.

We are all adults, and moderate "teasing each other" and "flirting" can increase the participation of group members. Make social marketing simple and full of human touch.

It is important to build a social marketing core operation team. You can choose from some people who often pop up.

Then give him a little more satisfaction and happiness, and some simple and complicated things can be handed over to the assistant. Of course, you can't endlessly consume his admiration for you. You need to understand his requirements and consider him appropriately.

Remember the group members who often show up, send them appropriate private messages to enhance friendship, and let them know that you always care about them.

You should also remember those group members who used to bubble up but didn't bubble up later, find out the reasons privately and talk about their feelings, so as to promote the "key fan group" of your social marketing. This will help you organize events and use social media marketing to create buzz.

Try to help some group members with unique identities as much as possible, so that small groups with certain energy can attract some fans in the group.

Change from everyone surrounding you to everyone surrounding everyone, forming a stable planetary structure. (Planet structure: WeChat group owners are planets, small players are big planets, and the masses are communication satellites)

Appropriately organize offline gatherings for the alliance of experts in the group to allow them to get to know each other and connect with each other.

In this way, your relationship with the masters will become more efficient and intimate because of the existence of the "network honeycomb" (network honeycomb theory: when people who are related to you are also related to each other, your network maintenance becomes more efficient, direct and simple).

10. Community operation solves the problem of customer resources. Chatting 10,000 sentences online is not as good as publishing a meeting. Seize every opportunity to organize offline salon activities for group members. This will quickly increase the cohesion of your social marketing team.

04 Tips

When community operators solve user resource problems and send important notifications in the group, it is best to send it three times (of course, the notification should not be too long), and then give it a big red envelope. In this way, the probability of group members missing information is greatly reduced.

Community operation solves the problem of user resources. When a relatively active group member has a birthday, you can celebrate for her in the group. Firstly, it can enhance the satisfaction of group members, and secondly, it can let other group members experience the warmth of community marketing.

If a group member receives an award for achievement, he or she can be praised publicly in the group. Let everyone feel that there are many experts and talents in the group, and enhance the group members' sense of value to the group.

Before a major sharing begins, you can use this group as a prefix or suffix to carry out publicity. For example, use group as the prefix and add "shared within the group at 8:00 tonight", which is simpler and more intuitive.

Value the group members' creativity, participation, sense of organization and trust.

A ceremony must be set up to join the group, and group members must be actively encouraged to join. Organize some warm theme activities during the Chinese New Year or other festivals to enhance the sense of trust among group members.

When a hot event is released, it can be heated up half a day in advance.

For example, if there is an urgent matter to be released at night, you can send a message in the group at noon "Urgent matter in the group at 8:00 tonight" and attach a big red envelope. In this way, all users can be pushed accurately to the greatest extent, avoiding the embarrassment of publishing messages at night and not having many people respond.

When discussing something or achieving a goal, community operation can solve the problem of user resources. You can find some "trustees" in private and let them cooperate with you in community marketing and atmosphere creation.

05 Thinking

There is no need to wait for community operation to solve the problem of user resources. Just do it as soon as you have the idea. Community marketing is a continuous improvement process. By the time you have thought of everything, the market has changed.

Before creating your own social network, you can first add a few high-quality paid social networks to experience it.

After your experience, you can write an operation report for each group, and then apply some of the operation methods used by these social media marketing to your social media marketing. For the rest, you can do AB testing and make adjustments and improvements based on actual conditions!

Free social media marketing can be used to accumulate experience, but it is not recommended to do it for a long time. Social marketing requires a lot of labor and financial costs. Without certain returns as a support, it is difficult for you to persevere with faith.

There is no need to create a WeChat group. The enthusiasm will cool down after a while. You need to be responsible to your customers, especially paying customers.

When customers pay, they are buying your services, not paying for your IQ tax. If you create a social network, fail to manage it well, and then die, it will be unlikely for you to create a second one. This is a practice that destroys one's own reputation and abandons one's own brand.

If no one pops up in a social marketing group within five days, it can be judged to be dead.

Therefore, as the owner of a WeChat group, no matter how busy you are, you still have to talk to everyone in the group. You don’t have to wait until you come back from your busy schedule and look back. The group is already empty and miserable. No one has even claimed the big red envelopes…

(The pitfalls of social media marketing) You don’t have to be controlled by social media marketing. When many novices create social networks, they are afraid that the service is not good enough for everyone and they are online 24 hours a day.

Then I delayed my original work and lost the big picture. In fact, doing so will always make people feel that your service is very cheap and arrange a fixed time.

Just do what you should do, they may have just paid a few dozen dollars and have not become your masters, so don't lose your life for them.

In short, social marketing is a long-term service project. You need to make a lot of psychological preparations for long-term service. You must work hard in your own field and produce continuous output.

Make yourself stronger and stronger. In this way, you can more easily deal with the questions and compliments from hundreds of people in social marketing.

The purpose of social marketing may be to make money, but if it is just to make money, your direction is wrong.

The essence of social marketing is to bring together a group of people who are on the same screen to learn and communicate, and to create connections in the process. Therefore, never forget your original intention! Be accustomed to letting everyone connect intentionally.

The gameplay of social marketing is varied, so don’t limit yourself to the original “shell”.

The only constant is change. As a WeChat group owner, you should actively accept new concepts and tools, enrich and update the gameplay of social marketing, and maximize the value and benefits of social marketing.

Don't stick to the old ways. Even if your social marketing logic and gameplay are OK now, people are changing, the external environment is changing, and timely updates and iterations are more sustainable!

To solve the problem of user resources in social network operation, one must adopt the mentality of an entrepreneur to face all challenges in the whole process of social network marketing. Act fast and dare to make mistakes!

Do everything seriously. Customers can tell at a glance whether you are serious or not. If you want to do it well, you have to invest energy and time. The above are some of my experiences in social network operation and solving customer resource problems during my 10-year social network marketing career. I hope it can give you some reference significance for those who want to do social network marketing or are already doing social network marketing.

Social marketing is ultimately about managing “people”. Throw away all the tricks and methods, and treat everyone in the group with a sincere heart. I believe you will be able to do better!

Maslow's need theory tells us that people's needs for social media are second only to physiology and safety. Social marketing is the material under the connection of social media. People need to find trust in the connection between people.

Community operation solves the problem of customer resources. The community means more to people than you think. Community marketing solves the problem of customer sources, and it will subtly influence a person's growth.

I hope these humble opinions of mine can help to bring more good communities and fewer junk communities to the market. Then, my efforts will not be in vain. Okay, that’s all for today.

Author: Internet Marketing Skills

Source: Internet Marketing Skills