Douyin operation, two major strategies from increasing followers to monetization!

In today's world of information fragmentation and the popularity of short videos, whoever can gain widespread application and recognition from the public in the field of short videos will surely succeed. Tik Tok is undoubtedly the best among them and can even be called a giant. As the most popular short video APP at present, Douyin has quickly gained a place in the short video trend with its low-cost video sharing method, and then relied on its huge user base, strong UGC content production capabilities and superior ability to bring goods and realize monetization, becoming a hot marketing platform. At present, Douyin, which has the reputation of being a "tool for selling goods", is leading the field and has become the "number one" among domestic short video applications.

It is such a traffic-gathering platform that has become a stage for many ordinary people to display their talents and gain public recognition. Many people hope to become famous overnight through Douyin, and use their skills to let more people see their value and monetize it. Indeed, in the eyes of many people, it does not seem difficult to gain thousands of fans on Douyin and become a Douyin internet celebrity, but it is extremely difficult to actually do it yourself. It can be seen that it is not so easy to get a share of Douyin's huge traffic resources.

For those who want to become famous or make money using Douyin, how to gain fans is of utmost importance. With fans, there is a possibility of becoming a big V. The more fans you have, the more you will be able to sell goods, and you may be able to attract advertising or endorsements from businesses and gain profits. Therefore, how to gain fans has become the most concerned issue for many Douyin account owners.

Attracting attention, gaining fans, and directing fans are actually all about traffic diversion. To master the skills and methods of Douyin traffic diversion, you must first open a Douyin account and understand the recommended methods and rules of Douyin videos.

It is very simple to open a Douyin account. Just download the APP and log in directly with your mobile phone number, or you can log in with your Toutiao account. Because these two applications are brother products of the same company, the two applications can share fan data using the same account. In addition, you can also log in using Weibo. If you need to increase your followers on Weibo, you can also share the fans you have gained on Douyin, killing two birds with one stone.

After having an account, we need to understand what Douyin's video recommendation mechanism is like so that we can operate according to the rules. In daily life, we can notice that many people around us like to watch Douyin, and they can’t stop once they start. In order to "quit" this "addiction", some people even threaten to uninstall Douyin. Why are people so addicted to this APP? In fact, in addition to the rich and attractive video content, it is also related to its recommendation mechanism. After people finish watching a video, Douyin will recommend similar videos based on the algorithm to appear on the next page. Therefore, users who like to watch a certain type of video can continuously obtain similar videos recommended by Douyin, making it impossible to stop and addicted. It can also be found that many of these recommended videos have a certain base of fans and playback volume.

In fact, the recommendation mechanism of Douyin videos is divided into batches. When a new video is released, Douyin will recommend it in a small range. If the recommendation is very effective, the recommendation mechanism will increase its efforts and recommend the video more frequently in a larger range. Otherwise, the recommendation will be reduced. Therefore, the initial data of a short video, including the number of views, likes, comments, and the proportion of complete views, are all very important. Because the better these data are, the better the quality of the video is, and it has the potential to become a hit, and the greater the weight of recommendation will be. Since TikTok’s content distribution mechanism is decentralized, any small account has the opportunity to become famous overnight and gain millions or even tens of millions of fans. In this respect, TikTok is very fair.

Generally speaking, videos that receive a large number of recommendations are relatively high-quality videos, but there are also many high-quality videos that do not receive such treatment and can only become a "pearl in the ocean" among the vast number of videos. This shows that even if high-quality video content is achieved, other factors still need to be considered clearly, such as the target group, user attributes, and detailed data analysis.

Therefore, in order to gain the recognition and favor of users, you must understand what content they like to watch. Content is the basis for bringing in traffic. The common video contents on Tik Tok are mainly the following:

1. Daily life. That is, the scenes and plots are very lifelike, but the content is very creative.

2. Funny type. It can be arranged in various forms to make funny short videos such as jokes, lip syncing, and sitcoms.

3. Talents and skills. There are many masters among the people, and various traditional skills or talents can easily attract attention on Douyin.

4. Cute pets. Most people can't resist soft and cute pets, and weird animals can arouse people's curiosity even more.

5. Positive energy, heartwarming news or chicken soup. It can generally arouse people's emotional resonance, touch the softest spots in their hearts, leave a deep impression, and often bring high numbers of reposts and comments.

6. Video explanation type. These are often informative videos that can provide users with direct and objective benefits using a variety of skills and knowledge.

7. Appearance. The appearance of real people with good looks will bring higher playback volume.

8. Special effects. Original or secondary creation using film and television post-processing software requires a certain technical threshold, but the quality is good and the number of clicks is considerable.

The above are the more popular content categories on Douyin, and there are many other types besides these. Based on these content types, you can choose one or several to create videos according to your own conditions and needs. In fact, there are no high requirements for creating Tik Tok videos. The thresholds for many popular videos are very low. And it is precisely because the thresholds and costs are very low that so many people use this video software.

If you really can't make a high-quality short video in a short period of time, there are some lazy methods, such as copying or imitating. Reposting some popular videos is likely to become popular again, and reposting some interesting content from other platforms can also bring clicks; or you can directly imitate popular videos. Of course, try not to imitate too popular big Vs. You can choose some less popular account owners. There is no need to make too many changes. If you imitate every move, you are likely to get good results.

After the video is completed, there are certain things to consider when releasing it. Generally speaking, the time periods when more people are most likely to see videos are 8:00 a.m. to 9:00 a.m., when people just wake up or are on their way to work, the probability of playing with their mobile phones is relatively higher; from 12:00 p.m. to 1:00 p.m., people who work or do not work begin to enter the lunch break stage, and they are always happy to check their mobile phones before they can't sleep or before lunch break; from 8:00 p.m. to 10:00 p.m., the most relaxing and leisurely stage of the day is after dinner, and checking the mobile phone has become a leisure choice for most people.

In addition, the title and background music of the video also need attention. Many people are actually "title parties". If the title is too dull or simple, it is difficult to arouse the audience's interest. You can use a longer title to show more advantages and personalized style to attract people's attention. The background music should fit the content and emotional tone of the video, but it should not be too loud, which will cover the sound effects of the video itself and create a bad experience.

If a video wants to achieve good results in terms of playback volume, comments, and likes, what specific efforts need to be made?

The first is the number of views. This data is linked to the video content and the recommendation mechanism. The recommendation mechanism adds support based on the video effect. Therefore, in the production of the video, we must pay attention to whether it conforms to the popular content type, which circle the target group is positioned in, whether it can bring obvious benefits or cut into the audience's pain points, etc. At the same time, the title and release time are also factors worth noting. In short, the content of the video is a great test of the creativity and ideas of the account owners.

Secondly, we need to increase the number of likes. Generally speaking, if the video is good enough, many users will be happy to like it after watching it. Sometimes the owner of the account directly calls for likes and can get some "double clicks" as he wishes. Another thing is to work hard on the content of the video and make it into a type that has collection value, because when you click the "like" button, it can be collected. On TikTok, videos such as inventories and rankings are also very popular. Various recommended lists such as playlists and book lists provide reference information for the audience, but in just 15 seconds, the audience cannot remember a book list or playlist, so they will choose to like, collect and browse slowly. There are also videos with plot divisions, such as a series of short plays or sitcoms, which have to be divided into two parts due to their length. Those who are interested in this will collect them and wait for the follow-up in order to review the plot.

Another thing is to increase the number of comments. Both the title and content of the video can stimulate user comments. In the title, we set topical questions so that users can answer and discuss the questions after seeing the comments. In terms of content, we can use more controversial, suspenseful materials to make users have strong emotions and thoughts after watching the video, prompting them to express their opinions in the comment section.

As the number of views, likes, and comments increases, the recommendation weight of the video will also increase, thereby obtaining more and better data. Higher data can, to a certain extent, bring fans who like this type of video. If you can continue to produce videos in the same style and content type, changing the patterns and creativity, then the number of fans the account owner will have will increase, and the fan stickiness and activity will also increase.

The above is the case when the video receives good response. If the video receives very little response, then there will be fewer recommendations, wouldn’t that be adding insult to injury? At this time, you can use some "folk remedies" or "shortcuts" to achieve the same effect. Many videos posted by small accounts with only a few fans are hardly watched by anyone. Even many large accounts have unsatisfactory video data at the beginning. At this time, if you buy an account with a certain number of fans, the problem will be better solved, because the recommendation mechanism will give you more recommendations based on the fans. With the same idea, you can still spend a little money to buy the number of likes and do a good job of initial data, which will make the rest of the journey smoother. Although there is suspicion of cheating, as long as the quality of the video is good, this pleasing method will not be criticized.

For existing fans, many account owners will provide certain guidance and diversion, that is, to introduce this part of the traffic to other accounts or platforms, such as WeChat accounts, related Douyin accounts, etc. To import fans to WeChat account, the general practice is to directly add the WeChat account after the account ID, but this looks very much like an advertisement and is not a good visual experience. A better way is to display the WeChat account in the title or signature, which is not only more targeted (to fans), but also more subtle and humane. In addition to this common type of traffic diversion, some account owners will be associated with other Douyin accounts, such as the accounts of their relatives and friends. They can use the fans owned by the account owner to increase the number of fans of these relatives and friends. In specific operations, they can follow each other. This method is more natural and less purposeful, but the effect is poor because not many fans can open the follow-up page; what is more useful is that the account owner @ the friends and relatives account in the title or comment area to let fans notice it directly. Directing fans to other accounts is actually similar to the creation of a self-media matrix in essence, which can bring more traffic and benefits to the team behind the account owner. At the same time, this way of directing traffic can also help with monetization.

Having fans and popularity means having a fortune that can be cashed in. In an era where traffic is king, traffic can create wealth. So, how to convert fans into tangible benefits, or how to monetize the traffic of Douyin?

First, sell the account directly. Since traffic generation is difficult, time-consuming and labor-intensive, some teams will directly purchase accounts with a large number of fans to operate. At this time, the well-maintained accounts can be sold to these people at a high price.

Secondly, monetize online sales. By directing fan traffic to WeChat public accounts or personal accounts, the account owner can sell products online and convert these fans into consumers. This method of directing traffic has been discussed above.

In addition, there are publicity fees earned from endorsing products. Many big accounts with millions or tens of millions of followers often have a certain ability to bring goods due to their strong appeal and authority. Some brands will ask them to promote and endorse their products, and the account owners can receive an endorsement fee or commission.

Then, attract offline traffic to join. We often see Douyin making a number of internet celebrity stores popular. Because of Douyin, internet celebrity stores such as Answer Tea, IKEA Ice Cream, Coco Milk Tea, etc. have recruited hundreds of franchise stores. This is the benefit brought by offline traffic.

Finally, Douyin’s traffic sharing. Although this project has not yet been implemented, based on Toutiao’s consistent style of revenue subsidies, Douyin is likely to propose similar traffic subsidies, so we can look forward to it.

The above are some methods and techniques for attracting traffic and monetizing on Douyin. Douyin is a platform with huge traffic and equally huge potential. On this platform, many people can give full play to their talents and creativity, and turn these abilities into real benefits, thus maximizing people's creative potential. Through TikTok, we can enjoy more interesting content, see more novel things, and feel the wonderful life recorded by people. Today, TikTok is the dominant player in the short video field. Its huge user base gives it unlimited resources, and these resources still have a lot of room for exploration.

Author: No authority

Source: PR Home