How to do a good job in community operation, just read this article

2. Community Core Values

3. Community traffic

First of all, when creating a group, you need to clearly convey to your target users what benefits they can get by joining your community. Give users reasons to join, increase their willingness to join, and then bring new people into the group.

(1) Invite users to join the group: Try to create groups in a unified manner.

(2) Modify group name cards: When a new member joins the group, you can automatically reply to remind them to modify their name cards, or include them in the group rules or self-introduction.

(3) Establish community rules: Emphasize to users what is not allowed in the community, such as posting advertisements, and what are the mute rules, elimination rules, etc.

(4) User personal introduction: You can provide users with a template to facilitate their self-introduction. For example: [Coordinates]; [Working hours]; [Industry/position]; [Specialties/hobbies], etc.

Phase 2: Promoting community activity

Here are 7 common ways to keep your community active:

1. Maintain a harmonious atmosphere: greet and interact with each other in the morning and evening every day, and send blessings to group members on their birthdays and holidays.

2. Establish a common emotional connection: discuss and exchange ideas around community business to increase the sense of participation.

3. Bring benefits or resources to members: share useful information on a daily basis, help answer questions, and maintain the long-term value of the community.

4. Organize activities regularly to promote activity: hold sharing sessions regularly or offline meet-ups to promote activity regularly.

6. Implement a reward and welfare mechanism: reward active members and distribute coupons, red envelopes and other benefits.

7. Use social game tools to liven up the atmosphere, such as robot idiom chain games and riddle guessing.

The third stage: do a good job of community retention

If we do a good job in the community activeness stage, allowing group members to continuously obtain benefits and resources from the community and cultivate a sense of belonging and cohesion among members, then we can achieve a high retention rate for the community.

The retention rate of a community is an indicator of whether the community is valuable. But in fact, user retention in most community operations is relatively low. How should we solve the above problems?

It is necessary to manage users in layers and select key figures who are most consistent with the core values ​​of the community and have a service spirit, and consciously cultivate them to become KOLs of the community.

Offer courses or online lectures in the community to output valuable resources; output high-quality content through self-media platforms such as official accounts and Toutiao accounts; organize community activities to exchange experiences and share knowledge online and offline.

Use some online community operation tools to efficiently manage the community: including sign-in, activity, summary of group chat highlights, group task release, etc.

Stage 4: Improving social conversion

A community is the result of gathering around a value point, and the ultimate goal is to maximize the value. The core point of community value is value output and emotional connection.

In order to achieve high conversions, these two core points must be met: emotional needs are met; value needs are met.

The actions to enhance community conversion can be carried out around the above two cores:

Technique 1: Borrow endorsement conversion

1. Use the traffic of celebrities and influencers to increase conversion rate

2. Get support from big names and increase user trust

3. Participate in large-scale events to highlight your industry status and professionalism

Skill 2: Social Network Conversion

Chain conversion is a method we often use in the community. This method also uses the herd effect in psychology to guide users to participate and create a sense of urgency, thereby increasing conversion rates.

Tip 3: Pain point discount conversion

We must directly hit the pain points, meet the needs of users, and grasp the pain points of users. In addition, user conversion can also be promoted by providing additional benefits such as free relevant valuable information or services.

Tip 4: Screen-sweeping effect conversion

Guide users to forward and share online activities that use courses, information collections or preferential benefits as gimmicks.

It is necessary to clarify the screen swiping time, content and other information in advance to attract more people to participate in order to achieve good conversion results.

For many businesses and community operations, conversion is the most difficult issue. The conversion of a community involves many skills, and requires practical experience to discover where the problems are and to continuously summarize, optimize and improve.

Phase 5: Extending the community life cycle

By promoting the formation of community culture and enhancing the "stickiness" of community users, the community will be more stable and able to operate in the long term.

In order to extend the life cycle of the community, it is necessary not only to strengthen personnel turnover, regularly review community members, and screen accurate users; it is also necessary to keep pace with the times and improve operational methods, establish a sense of belonging to the community and a sense of participation in community construction; in addition, hold online and offline activities from time to time to increase resonance and connection between members and members, and members and the community.