24 ways to attract traffic

As we all know, traffic is the essence of all business;

Online business, whether you are doing e-commerce, WeChat business, Taoke;

Everyone wants their own customers; like water flowing into a tap.

As WeChat is the best carrier (no other), how to quickly attract traffic to WeChat becomes crucial.

WeChat fans

• According to the degree of precision, it is divided into: general powder and precision powder
• Based on the platform, they are divided into: personal fans, public account fans, mini program fans, and WeChat group fans.

Undoubtedly, accurate fans are the most valuable and easiest to convert fans.

Fans are not accurate, conversion is difficult

As a veteran with 10 years of experience in the Internet, I have worked for Baidu, WeChat, and opened Tmall and JD.com. I have some insights on traffic generation and monetization, and I hope it will be helpful to you.

Without further ado, let’s get straight to the point

1. Fission

One begets two, two begets three, three begets all things, crazy fission, wild growth

The core of fission lies in human nature: greed

If you have something he wants, he will be willing to introduce you to Goudan and Heiwa from the village.

Last year, the term "private domain traffic " became popular, and everyone started to plan

In fact, as early as 2015, many Taobao merchants directed their customers to WeChat and carried out refined operations.

It’s just that as other traffic costs rise, people are starting to pay attention to it again.

The only reason is: social networking is one of the lowest cost ways to attract customers

For the basic plan of community operation, you can read my previous article

Among them, it only involves the community operation aspect. I will break it down and tell you about it in the case later.

1. Personal account fission

Common in WeChat fission, switching QR code through live code

Super Bait + Forwarding Task

Example:

I believe many people have seen the case of forwarding posters + group messaging friends to give away electric cars

It can be proved from the side

Money makes the world go round. As long as your bait is tempting enough, someone will help you split it.

Key points:

The bait should be attractive

Fulfill promises in a timely manner [prevent account blocking]

Ask the other party to forward to Moments + send to friends in a group

2. Public account fission

Public account fission is a common way. How many friends can scan the code to help you get what gifts?

Common baits for paid knowledge: various eye-catching information packages

Common baits in the beauty industry: lipstick, facial mask, small bubble items, etc.

Common baits used by training institutions: low-priced courses + supporting teaching materials

Common baits used in the catering industry: free meals, discount coupons, etc.

Common baits used in the maternal and infant industry: picture books, robots, baby wipes, scarves, etc.

What I want to share today is a book delivery case

Women’s books can be monetized through content e-commerce, novels, and course distribution

drainage

Monetization

K12 education, monetization through course CPA or CPS

drainage

Monetization

You can operate and monetize it yourself, or you can directly direct traffic to K12 educational institutions.

The customer acquisition cost of some educational institutions is extremely high, even up to 3,000 or more.

Gaotu invites a parent to join the group to listen to the class, and can give more than 20. Just join the group and give it.

The rest, I won't say much, you can taste it yourself

Key points:

• The cost of books can be reduced to a very low level
• Short business path, direct monetization
• Accurate users, continuous and stable income

3. Mini Program Fission

Regarding the fission of mini programs, Jianfeng has shared a case study on Bird Brother's Notes. If you are interested, you can contact me for the full version.

Today I want to talk about the lottery fission of the mini program.

Many people suffer from the lack of seed users before fission

Today I will introduce a powerful channel for acquiring seed users.

Key points:

• Lottery Mini Program as a Public Domain Traffic Pool
• The bait design should be attractive and accurate enough
• Activity Description Give others a reason to add you on WeChat
• The details page can show your business
• You can increase your chances of winning by sharing
• 17257 accurate fans participated in one event. It depends on how you guide them.

(1) Induced fission

Forced sharing fission is a wild way

Isn't WeChat going to ban forced sharing?

Then think about it, why is forced sharing so persistent?

Why do some people still spend money on direct traffic to sell on Taobao?

20 is just a cover to guide you to add WeChat

You can consult yourself for a set of 2000-3000

(2) Two ways to make money

① Practice it yourself and bring more traffic to the project

② In fact, the code is not expensive. There are source code websites. You can find someone to make a set yourself. Selling water to gold diggers, you know.

Key points:

• The content should be attractive enough
• Join more WeChat groups and spread the word through WeChat groups
• Domain name and WeChat account, do a good job of preventing blocking
• If you sell water, the core lies in the circle of friends script

2. Ranking

Wherever there is ranking, there is traffic

Why did the earliest webmasters work so hard on SEO?

Why do e-commerce merchants desperately fake orders?

There is only one core reason: the users who come here based on their search purpose are accurate enough

Search only when there is a need. If you rank at the front, you are more likely to be clicked.

Then, naturally, the more traffic customers you have, the better.

A good ranking is the same as a popular offline business district

Who has a superior geographical location and a natural traffic entrance

Search rankings never die

1. Baidu ranking

(1) Baidu promotion

For the second-tier e-commerce, there should still be people training this project, probably more than 3,000 people, but now most of the second-tier e-commerce have gone into various information flow ads, such as Toutiao [Toutiao, Douyin] or public account orders, etc.

We used to sell adult products, with a daily Baidu advertising of about 50,000 yuan. We could make our own profits.

Villa design drawings or virtual packages of various course resources, either on Taobao or on WeChat Moments

This project is also an industry with almost zero cost and high profit.

(2) Baidu SEO

Choose products with little competition and high profits, do SEO ranking, free traffic will come in, and your wallet will be filled with money

Others spend thousands of dollars on advertising every day and can make money, let alone you who don't spend any advertising money.

Key points:

• Find high-profit products in small categories
• Do a good job of calculating the input-output ratio
• Optimize traffic conversion model

(3) Zhidao Tieba

① Film and television resources know how to attract traffic: some are placed in the comments, with homophonic words

② Some are placed in a folder with a QR code to guide the addition

③ Don’t think that the traffic is small, a subscription account can reach 62,000 views;

Monetization channels: novels, comics, games, content marketing, advertising

Monetization ability, think for yourself

④ Drain traffic from the Mom Resources Forum

Some people think that Baidu Tieba has been occupied by advertisements. Tieba has 600 million registered users.

The reverse harvesting thinking that is very popular recently

Moms like to do various part-time jobs. They will advertise everywhere. Add them first. After a while, her project may not go smoothly. As long as your project is suitable, she will join. Reversely, add Douyin experts (they will leave WeChat in their signatures), sell courses, tools and materials to them. As for the method of giving away Teddy dogs on Tieba to attract female fans, I will not introduce it in detail.

There is also Douban drainage that has been popular in the past two years.

Key points:

• Find the precise traffic pool
• Avoid platform deletion (refer to peers)
• A large number of small accounts (there is a dedicated account business platform)
• Tool Top Post

2.QQ group ranking

I started to do Taobao Affiliate in 2017, before WeChat groups, I played with QQ group rankings, occupying the rankings for keywords such as coupons, flash sales, and Taobao shopping. I could enter 3-4 groups of 2,000 people a day (yes, there were no groups of 5,000 people at that time). At that time, I had about 40 to 50 groups of 2,000 people. I used Dandelion group messaging and hung up the server. The commission was so great, and the same was true if you changed to other keywords.

Does this method still work now? So many companies are still investing in Baidu ads.

Key points:

• To gather the number of people, first pull the zombie account into the group, and after the real fans come in, gradually kick out the zombie fans
• Use software to optimize geographic location, tags and other information to improve group rankings
• The ranking can generally be maintained for a period of time, but it may drop. It is necessary to divert the group members in advance.
• If it falls, dismantle it, rebuild it, and do it again

3. Interception

(1) Increase followers by joining other groups

I have shared this method on Zhihu. It is simple and effective, but also relatively basic, so I will not introduce it here.

If you are interested, you can go to my Zhihu: [Six Path Notes] to read

(2) Taobao review fans

I did this for a while last year, with about 2,000 followers per day. At that time, the optimization was good and the first-order conversion rate was 40%.

There are still many people doing it now, but it is not as widespread as it was in the past.

HOW DOES IT PERFORM? There is no shopping fan that is more accurate and has a higher conversion rate than this

Key points:

• When taking selfies, pay attention to the stability of the white account, otherwise you will lose your principal
• Many details are too sensitive to be mentioned in the article. If you are interested, please chat with me privately.

(3) Coating powder

There are two types of package powder. One is the cashback card for good reviews that the merchant puts in the package (now it is more clever, not just cashback)

Another way is to stick red envelope cards on the packages at the courier point.

I used to take seven or eight employees to post advertising flyers at the branch office at 4 a.m. every day, because the branches would come to pick up packages at 6:30 a.m. It’s ridiculous to think about it now.

The first way is to find a business to cooperate with. I am currently cooperating with a business in Yiwu. It sends 10,000 orders a day and can produce about 2,000 mother fans.

The second method is more laborious. A friend of mine is currently doing it. If you post it yourself, the cost can be less than 2 yuan. If you find someone to post it, the cost is 3-4 yuan. The conversion rate is lower than that of selfie fans, but it is still okay.

(4) SMS fans

There should have been quite a few people doing SMS fans 15 years ago. However, the most popular rumor among the big guys at that time was that SMS fans would be blocked from the alliance [which was indeed a violation]. In fact, everyone made a lot of money from SMS. Some big guys could make a net profit of several million from the Double Eleven red envelopes. However, this is indeed in line with human nature.

So can we still do it now? See if you can still receive this message.

Yes, that means someone is playing

Key points:

• A large amount of high-quality customer information is generally in the hands of merchants
• Suitable mass-mailing channels [Too many channels deduct the number of messages, it is said to be 10,000, but in fact 8,000 is good, there is no way to verify it]
• Some disgusting channels see that you are effective, take your information and send it again

(5) Fish Noodles

Since 2018, Xianyu traffic diversion has gradually become popular

Influenced by the no-source mentality, people developed the no-source gameplay of Xianyu

In fact, it is buying at one end, adding price, and selling at the other end.

However, the order is reversed. It becomes selling first and then placing an order on other platforms.

Paper source: various AB groups or Taobao gift money free groups

(6) Store coupons

Open a Taobao store, sell coupons, the transaction price is 0.1 or 0.01, and guide to WeChat or rebate apps

The picture marked is [Direct Train Advertising Position]

Key points:

• Open more stores and recommend individual businesses
• Optimize the input-output ratio of through train
• Do a good job of converting fans

(7) Weibo fans

There are two types of Weibo fans:

One is to invest in fan-to-fan advertising. Three Squirrels was more common before, where you could buy a bunch of Three Squirrels for a few dollars. Now it is less common. [Marketing is like this. If you use the routine too much, the effect will be weakened.] The other is real-time accounts, which can be purchased directly.

Others include hot topics, comment area traffic, etc.

Key points:

• The wind is very important. The cost of investing in Fanstong was low back then. The number of fans of Malacca and Matrix of Weibo Taoke should have exceeded 100 million long ago.
• It is still possible to do it now. The key lies in account resources and monetization channels. To put it bluntly, it is a question of input-output ratio.

(8) Public account traffic interception

One is that someone advertises for the public account . Some people search for the public account name, register or buy a small account with a similar name, and set the menu bar to guide to their personal WeChat. There are even more unscrupulous practices that are aimed at you diverting traffic, report your WeChat public account, and only leave his small account;

I worked so hard to attract traffic, but in the end, I was just doing something for others. Last year, I think more than a dozen of my public accounts were taken down.

Another way is to intercept fans from movies and TV shows , divert them to other public accounts, and monetize them through novels, games, comics, etc.

Key points:

• The resources for public account and small account were originally 7 or 8 yuan, but now they are cheaper, probably around 40 or 50 yuan.
• The copywriting and format can be referred to by peers
• Novels, comics, games, and coupons are more suitable channels for monetization

(9) Order-brushing fans

Many bigwigs in the Taobao circle started out by washing and brushing orders. Some people have released tutorials on how to present themselves as merchants and go to platforms such as YY IS Voice to attract moms who brush orders, and then split the business.

Some people also say that this method may be outdated.

I won't say much, just a screenshot of what I did this morning

Key Points

• Either find a voice order-brushing platform to place the task, or directly find someone who does e-commerce to buy an account and then fission
• In the past, many fans who placed fake orders were deceived by people using Taobao rebates. Can they still be deceived now?

Yes, but the effect is worse than before

However, the characteristics of the mother population have not changed. They want to buy things for their family members and hope to earn some pocket money in their spare time.

Grasp these two points, the rest depends on whether your routine is advanced or not.

(10) Taobao password fans

It is related to operator hijacking, which cannot be discussed in detail in the article.

(11) Article watermark diversion

Just like Baidu Wenku’s traffic diversion idea, put your own WeChat QR code watermark on the useful articles

Suitable for knowledge payment and data package-based projects

The following is a one-page PPT. The full version is 35 pages. By sharing useful information in the operation group and guiding people to add WeChat or public accounts, the number of fans increased by 2,000. This method is used by many big guys. It is simple and effective, and it is not as easy to cause disgust as hard advertising.

There are many people who sell pirated courses, and they will add watermarks to the videos, but the effect is the same.

① Script drainage

Script drainage is an early drainage method, and many people are still doing it now.

It is worth mentioning that there are still many people running Baidu ads to sell software

The same principle applies. Either join the other party or sell software to reap the benefits.

I have always been skeptical about script-based traffic diversion, but last year Xianyu’s wave of operations was impressive.

[The nickname or avatar is an advertisement, and people give likes to your Xianyu account. It is said that the number of people who liked it was at least a million or even higher.]

Conclusion: If you don’t understand technology, it’s best not to use this method

4. Content

Why do we talk about content last? Because in the eyes of many people, the threshold of content is high and the effect is slow. Most people think that they can get rich overnight, and it is better to just add a few more zeros to their bank balance. To create content, you need to learn and accumulate experience, which is too tiring and annoying.

I have been working in the Internet industry for 10 years and have worked on at least a dozen projects, all of which are related to traffic generation and monetization. I'm not trying to give you chicken soup, but when you get to the end of traffic generation, you will understand that high-quality content is the perpetual motion machine of traffic.

(1) Zhihu

Why do you recommend Zhihu first?

A large number of users, high quality, and strong paying ability are all superficial. In essence, they are accurate enough.

Many people come to find answers with questions, just like searching, they have a demand intention. Such fans are of high quality and easy to convert.

I have just been on Zhihu for more than a week, and my followers increase by more than 20 every day. [Actually, there are more than that, because some people don’t follow me, but they are added on WeChat.]

Of course, this number is totally incomparable to the big guys.

But think about it, I have only been doing this for a week [only 2 articles have been published]

Even if you only have 30 fans a day, you will have 10,000 fans a year. If you have 100 fans, you will have more than 30,000 fans a year.

Zhihu has tens of thousands of fans. People who understand it naturally know its value, which is incomparable to Weibo, Douyin, and Toutiao of the same level.

Key Points

• High-quality content is the core, research highly praised answers, story-based [mainly entrepreneurial or emotional stories], practical [strategies, practical operations]
• Likes, favorites, and comments are the core indicators of traffic, because after all, the platform uses algorithms to determine which content is high-quality and which content is junk. Guiding likes and comments is not allowed by the platform, but it can be done more covertly. For example, put a data pack at the end of the article, send a private message to encourage likes
• Complaining more about violations can increase your salt value [after all, it is normal to get some wages when working on the platform]

(2) Weibo

Weibo has 200 million daily active users and 500 million monthly active users. It is the source of almost all hot news events, and its traffic should not be underestimated.

However, some people say, it is already 2020, is it too late to start a Weibo account? The answer is yes. I believe many people have seen the Weibo of Cai Baobao [original name: Cai Shanghai], a blogger who claims that the prices in Beijing and Shanghai will always rise, waxes his house deeds every day, dances the long johns dance on his flat, laughs at second-hand houses, and is an all-round blogger with practical knowledge. Later, Feng Zhongchangzhang also kept up with the pace of Weibo, and his fans increased from a few hundred to 310,000 in less than two years.

Simple Little Red Circle realized over 2.5 million [588 a year, 4,300 people joined]

Later, the book-writing brother started a class and led a group of bloggers who were good at microblogging.

This place borrows a sentence from Cai Baobao

Write something that others don't know, and you will succeed

(3) Tik Tok

Nowadays, short videos cannot be described as hot, they are simply so popular that in northern dialect: hot buttocks

Last year, the news media was full of news: an 18-year-old boy made 3 million yuan in commission from Douyin

This year, it became: an unemployed girl live-streamed sleeping and received hundreds of thousands of tips in one night

Recently, Luo Yonghao brought 110 million yuan worth of goods on Douyin, Wei Ya brought a rocket of goods on live streaming, and Li Jiaqi connected with CCTV to bring goods to Hubei.

But for most of the Douyin practitioners, have they made money?

Of course there are, but the proportion is too small

From the initial book list, to the later recommendation of good products, to the later situational drama promotion, and then to the later health tea, it has almost gone through the entire process of grassroots Douyin.

The people who made the most money last year should be those who did Douyin training. Some of them made tens of millions of yuan in profits.

Book list, one video, 150,000 commission [it’s all just luck]

Nowadays, short videos and live broadcasts are increasingly inclined to team operations, and ordinary entrepreneurs have fewer and fewer opportunities; therefore, starting a short video business is not recommended.

If you are a mature company, you can set up a project and move forward by trial and error. As for short videos and live broadcasts becoming standard for every business, it is not realistic.

Just like recruiting Taobao agents, professionals do professional things, and intermediaries exist in every field.

Share a recently popular gameplay [reverse thinking]

Many Douyin Vs will leave a message in the signature area, actively adding the other party, and there is a 90% chance that they can be accepted.

What can I do after adding it?

Sell ​​courses, sell tools, integrate communities to help merchants promote products on Douyin, and collect commissions

As long as you have accurate fans, it is not difficult to monetize

The routine is not new, and it can be used in many places.

About integrating resources,

With the same number of fans, 10 small Vs are more cost-effective than 1 big V.

The above are methods, and you can find the path by exploring. The following thinking is the way, and you can draw inferences from one example.

①【Search thinking】

People search for what they need.

Find a way to appear in front of him, satisfy him, and he will add you on WeChat

②【Fission thinking】

Human nature is greedy, money makes the world go round

Take money from others and help them get rid of disasters

You just need to design the bait and calculate the input-output ratio

③【Intercepting thinking】

Those who plant trees will enjoy the shade

The platform brings together countless precise users

Comply with platform rules and release your own ads

④【Practical thinking】

High-quality content is the perpetual motion machine of traffic

Confucius lived more than 2,000 years ago, and his valuable information still influences the world

Be able to endure loneliness, take your time, it will be faster

⑤【Reverse thinking】

The mantis stalks the cicada, unaware of the oriole behind

I treat you as a friend, but you treat me as private traffic

Send Teddy Bears to Tieba, recruit part-time traffic agents, add Douyin bloggers to sell courses on WeChat

The platform may be new, but the gameplay has never changed

⑥【Payment thinking】

In the face of absolute strength, all tricks and gimmicks are meaningless.

All platforms have bonuses in the initial period

Baidu promotion has created a group of Putian tycoons

Weibo Fanstong has generated hundreds of millions of fans on Weibo Taoke

Tencent Guangdiantong helps novel public accounts earn a lot of money

Last year, Douyin + advertising made countless businesses rich overnight.

Author: Liudao

Source: Six Notes