Strategies for operating Douyin and attracting fans!

In the past few days, there have been many people engaged in Douyin operations in the circle of friends. I have taken a look at their content: some talk about recommendation mechanisms, shooting techniques, and how to efficiently get likes. Some of them are simply worthless. Why: because ordinary people are simply unable to copy their skills.

I think the results can be seen quite quickly by following the standardized output steps. The most important operational idea is to create an account matrix in vertical categories .

I compiled some valuable knowledge and skills shared by a big shot I learned last time in business school, whose team gained 1 million followers in 20 days.

I gained 1 million followers in 20 days, and now I have 50 accounts in 4 categories: cars, novels, emotions, and health. At this point you must be asking: Why? I asked the same question at that time, and then he slowly explained to me their operating methods.

1: First of all, they are creating vertical accounts on Douyin, and the technical threshold is not high, mainly because short videos are currently in their bonus period.

Currently, the daily visits to TikTok are around 100 million, so there should be room for growth of around 200 million users. Coupled with the development of micro videos, volcanoes, and nani, short videos are now a wave of demographic dividend.

Secondly, everyone is watching short videos now, so very ordinary content on other platforms will be more naturally displayed on short video platforms after simple processing, which is an opportunity.

Today's short videos, especially Douyin, are simply an upgraded version of the content of Weibo, from pictures and texts to videos.

2: Douyin accounts are divided into two categories: "with characters appearing" and "without characters appearing". For short videos "with characters appearing", the operating idea is that the agency or guild creates a real-person IP, and then monetizes it through advertising and endorsements. This approach has a high starting threshold and a high upper limit in the later stage.

All they do are short videos with no people in them. For example, emotional accounts just post small bits of knowledge related to gender, social interaction, and daily life, and upload them with trending music.

This approach has a low starting threshold and a low upper limit. 100,000 is a red line. When you reach 100,000 fans, the growth rate is very slow, so you can only win by creating multiple accounts in vertical categories and forming a matrix.

One of their employees is responsible for 10 accounts, and they are responsible for all the processes from registration, account maintenance, account positioning, to content collection, editing, uploading, and assembly-line production, with a new wave of accounts released every half a month.

How to operate if it is based on one account?

The way of truth is simple! In general, there are seven steps: registration, account maintenance, positioning, content collection, editing, uploading, and maintenance.

Registration: One device, one card, one number

Account maintenance: The main thing is to keep your account active, simulate a normal account, and watch it for 3 hours a day; so don't like, comment, and interact too frequently in the first few days after registering your new account. Please note that don't leave your WeChat ID, because you will be suspected of marketing or cheating; if you are maintaining a batch of accounts, use a data card, and use WiFi for small amounts.

Account positioning: depends on your business (monetization) model. For example, if you are selling skin care products, you can create a professional beauty and makeup account; if you are selling weight loss products, you can create an account with weight loss tips. They value the purchasing power of mothers, so they create accounts for mothers and babies.

Content collection:

1: Sina Weibo: Most of the chicken soup, humor, and emotional content come from Weibo;

2: Information platforms: Toutiao, Tencent News, UC Toutiao, Baidu News, etc.;

3: WeChat public account, you can find it through Sogou browser;

4: Go to forums, communities, blogs, etc., there are plenty of resources.

Editor: It’s just 5 pictures with popular music. If you want higher quality, you can hire professional media designers who specialize in graphics and soft articles if you have the conditions; these cost much less than other traffic channels.

Upload: Many people ignore the upload time. For example, if your target is young people, you should probably wait until lunch break or after work to update, and flexibly adjust the update time according to different categories.

Creating a short video matrix tests your execution ability, and before you do it, you must make a comprehensive business model plan. Are you planning to make money by selling advertisements, goods, or traffic in the future? You have to consider all these.

The above is a general description. Let's take an example to explain in detail: Take selling health care products as an example

Register multiple accounts and maintain them

Positioning, find the right target audience. Douyin users are mostly located in cities, and most of them are young people, so if you want to sell health products, you can focus on office white-collar workers. Therefore, the office health tips for white-collar women are the entry point. "Teach you to protect your eyes, teach you to drink water, and help you sleep" is the right direction.

Because the target audience is urban white-collar women, it is best to use warm-toned pictures and light music as the BGM.

The cover copy should be written from the user's perspective. Treat yourself as a user and write out your true feelings. The cover image combined with the "usage scenario" is more likely to resonate with viewers and stimulate viewing.

For example, for content about how to protect your eyes, you can choose "Long-term sitting at a computer desk causes dry and sore eyes" as the cover image to stimulate users to watch.

There are three standards for content: 1. Reasonable but unexpected; 2. Controversial; for example, whether green plants can really absorb ultraviolet rays has caused widespread discussion and controversy, and has a large number of views; 3. Professional content, which looks like pure dry goods at first glance, such as "Professional account to teach you how to relax and exercise in the office."

Next, let’s talk about two ways to “increase followers”;

1. Use hot spots to attract fans

If you have no fans at all, the easiest way is to gain fans through hot spots.

So if someone's popularity disappears, let's continue to change it. You will find that Douyin's popularity will never stop. For example, Modern Brothers. If we search again, we can see that the number of fans in the search results is not small. Of course, there are actually many more related music, names, events, etc.

Well, since you are doing it, others must be doing it too. No one is stupider than anyone else. So if we want to take advantage of this hot topic, we have to be a little bit particular. Here are some basic aspects.

1. You must have basic fans of Douyin. It is impossible to rank your new account after registering it. If your new account is ranked, how will the tens of thousands of fans feel? So we need to get a group of basic fans first.

2. Regarding published works and activity, it is not difficult to find that in the above two rankings, those with many fans basically have works, and when you open them, you will find that there are quite a few works. Of course, in the early stage when we published our works, no one liked or forwarded them, so we can also go to Taobao to find someone to help.

2. Side door method of attracting fans

So if method one is difficult to attract fans, we can use method two to attract fans, because this method is simpler to operate than method one.

I believe everyone knows about comments, but it is quite difficult to see whether your own comments can be pushed to the top by other users. However, regarding videos shot by beautiful women, male compatriots will have one thing in common, which is the second comment in the picture above. When you say this, many people will definitely pay attention and send private messages. If you haven’t followed them, you can say something like “Follow first, then send a private message” in your profile or something similar.

Pay attention to details

Account blocking: Both operational behaviors and IP networks will lead to account blocking; once the account is blocked, like Wen Wan, the account will be directly banned.

For example, posting reposted content, three-no products, feng shui superstition content, etc., using software to batch operate accounts (likes, private messages, adding friends, following, etc.), may all lead to "reset" and downgrade, resulting in the inability to search for IDs and videos, restrictions on the function of private messaging with friends, etc., which is basically no different from a blocked account.

Therefore, simulate a real user and fill in a full set of authentication information, and the account security will be guaranteed in the future, and there will be no major problems.

Final Tips

1. When making a matrix, you must pay attention to account behavior and IP.

2. Douyin has opened up product permissions, and Taobao sellers can sell goods directly. This is the recommended operation.

3. One person can also create a matrix to divert traffic, just make it small and beautiful.

4. Each account has a specific positioning, and the content should not cross boundaries. The narrower the content, the easier it is to attract attention and be recommended.

Today’s self-media knowledge sharing ends here. I am still the serious and funny self-media joke sharer. Friends who like it can comment and follow. By learning a little bit every day, you can also become a self-media professional.

Source: cvweg