The latest ranking of 50 information flow advertising media platforms

The following is the latest traffic rankings of the 50 most popular information flow platforms in September. This ranking is divided into two parts: monthly active users and crowd portrait data of each information flow platform, and mobile terminal data ranking. The overall data can be used to infer the traffic trends in October and November. Provide a reference for more accurate targeting of information flow ads ~

Next, let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

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Judging from the monthly active data of the overall list, among the 50 traffic platforms, more than 50% of the platforms have increased, so the overall traffic activity is good. If the audience of your information flow ads is mainly male, you may want to focus on the delivery platform, such as: automobile (Dongchedi, Driving Test Guide, etc.), information ( Sina Sports, Sina Finance , Phoenix News , etc.)...

Next, let’s take a look at the data performance of each dimension on each major platform.

▼ Monthly Activity Top Ranking

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▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Judging from the increase and decrease of monthly active users in September, Sina Finance and Dongqiudi showed the best growth performance, and related industries can consider this platform for advertising ; Dongchedi, Youku, and iQiyi video categories have declined significantly.

Qutoutiao, known as the "Pinduoduo of the information industry", currently has 55.56 million monthly active users, and its user base is mainly in third- and fourth-tier cities and below. Many industry insiders also say that its algorithms and technologies are similar to those of Toutiao, and its future is limitless.

▼ Top Male Users

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▼Top list of female users

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▼ Top list under 24 years old

▼ 25-30 years old TOP list

▼ 31-35 years old TOP list

▼ 36-40 years old TOP list

▼ Top list for those aged 41 and above

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The following is the mobile terminal device index. Those who have device-specific setting requirements can refer to it~ (data time dimension October 15th - October 21st)

▼ Top mobile phone manufacturers

▼ IOS model TOP list

▼ Top Android Models

The above is the information flow platform data and rankings for September compiled and presented by Qingguajun. I hope it can help you with channel selection and delivery optimization. If you need any additions or other suggestions, please leave a message.

Source: iResearch