After the emergence of Kuaishou short video, short video platforms such as Douyin, Xigua, Huoshan, and Meipai have appeared one after another, among which Douyin and Kuaishou are the main ones, and major Internet companies have begun to dabble in the field of short videos. So how can we play the short video platform? Tik Tok currently has over 250 million daily active users. With such a huge amount of traffic, if we make our videos popular, we can gain tens of thousands of fans in a single day. Many people asked, why are there always so few recommendations for their works, and why do they get no more than 10,000 likes even after posting dozens of them? Let me first introduce to you the recommendation mechanism of Douyin. This is my personal experience summarized from actual combat. Welcome to guide me! The Douyin recommendation mechanism is divided into six major sections:1. Circular decentralization principle 2. Registration Algorithm 3. Time effect 4. Notes 5. Account Weight Algorithm 6. Traffic pool principle Some people feel that they can get a lot of likes for just a casual Douyin video, and they feel that they are not born to make videos, so they give up. There are two reasons for the failure of works. One is the content problem, and the other is the problem of account maintenance. Sometimes the problem may not be the content, but the problem of account maintenance. From the beginning, you did not "take care" of your account. It's like asking a newborn baby to learn to walk. It's impossible for it to be successful! If you ask me whether content or account management is more important for Douyin, I would say account management is more important. Sometimes your content may be really good, but Douyin hopes to give traffic to normal, high-quality, original, and vertical content accounts, rather than accounts with messy content or malicious marketing accounts. If you do it right, your account can establish verticality, health, and activity in a short period of time, allowing the system to identify you as a high-quality account, give you more recommendations, and allow your videos to gain greater exposure. So, how should we maintain our account?The first step is a mobile phone, a SIM card and a TikTok account. A friend once asked me why his Douyin work had no recommendations after it was released. When I heard this, I asked him if he registered in bulk? And they were all registered in the same network environment, the same IP, and the same mobile phone to switch accounts back and forth. He said that I was right. I would like to remind you not to make the same mistake as this friend. If you want to play TikTok, try a TikTok account first to see if your ideas can be realized! The second step is not to frequently modify the information after modifying it, and do not post marketing works, otherwise it will be easily judged as a marketing account, and then the gains will outweigh the losses, and you can only change the account to do it again! The third step is to make original videos. For pseudo-original videos, various modifications must be made. It is best to use the built-in camera of Douyin to shoot, and the editing software is best to use the official Douyin Jianying. This software is not bad. Here I remind everyone that using the built-in camera of Douyin can also increase the weight, thereby increasing the number of recommendations. From this point of view, the official Douyin strongly supports the originality of works! Step 4: After publishing your work and after a wave of recommendations, if a user likes or comments on your work, you must reply in time, interact frequently, add more hot topics and related topics, and @TikTok Assistant more often. Only in this way can you get a higher number of recommendations! Step 5: When you open Douyin, it is best to watch the first ten works recommended to you by Douyin, like, comment and forward them appropriately, and then spend one or two hours every day watching works in the same field. Only in this way can Douyin tag you and provide more recommendations for your works! Finally, keep your account for at least three days. It’s up to you to decide! Finally, I hope everyone can achieve the desired results through my practical experience. I believe that our efforts will eventually pay off. Come on, everyone! Thank you all!! Author: Still Source: Still |
<<: There are three levels of product marketing. Which one are you in?
>>: Douyu Live Product Analysis Report!
If you travel independently, all the expenses wil...
Many people want to create their own short video ...
This article includes: concept Pros and Cons Anal...
What I’m going to teach you today is not some cro...
Today I will introduce to you offline methods of ...
There is no need to say much about the popularity...
Some time ago, I chatted with a group of old frie...
We will break down every key step of writing a no...
This is a very dry article, please click with cau...
Between July and December 2018, the cost per thou...
In the hot summer, faced with complex account man...
Introduction: Not many people mention APP SEO , a...
In fact, when we operate short videos , we also n...
Abstract : 1. Focus on user experience. Today'...
Chun Ge, the painter, introduces the basic practi...