Luo Yonghao talks about live streaming sales

At 8 p.m. on April 1, the famous crosstalk performer Luo Yonghao started his first live broadcast to sell goods .

Although the sales performance in the first live broadcast was impressive, there were still many mistakes in the process, and Lao Luo’s personal characteristics were not brought into play.

Judging from today's performance, it is estimated that a deep review was conducted last time, and the presentation form, rhythm, logic, and even the etiquette of thanking for live broadcast rewards have improved a lot.

Live streaming sales has always been a so-called "hot spot", and with the impact of the epidemic, many brands have joined in. Today, let’s talk about live streaming sales with my IDOL.

1. Lao Luo has natural advantages in live streaming sales. He has eloquence, traffic, and the ability to endorse products. He comes with a halo.

2. At present, the core of live streaming sales is still "low price". Many brands may lose money to gain publicity for traffic, but losing money can only be done temporarily.

Just as Luo himself said, "Using the advantages of traffic and attention to carry out destructive exploitation of manufacturers is not conducive to the long-term symbiotic and win-win relationship that should exist between manufacturers, sales channels, and consumers."

3. Although the appearance of Lao Luo will not shake the core of "low price" of live streaming e-commerce, Lao Luo may add the function of "product promotion" to live streaming e-commerce, so that live streaming e-commerce can do more than just selling goods.

4. The biggest product that Luo Yonghao brings may be "TikTok sales". Live streaming sales has, to some extent, become a battleground for major companies.

Taobao has two towering figures in Viya and Li Jiaqi, and Kuaishou also has a number of anchors such as Simba and Sanda Ge who have first-class sales capabilities. However, Douyin has not had any outstanding performance in live streaming sales. Judging from the data from these two games, Douyin’s 60 million yuan investment was worth it.

5. Like all industries that are growing wildly, live streaming sales saw crazy growth in the early stages. However, with the standardization of the market and the entry of more anchors, there are still many possibilities for live streaming sales in the future.

6. As an old predecessor of live streaming sales, "TV shopping", in addition to the exciting rhythm that confuses consumers, the strict display logic and amazing ability to control the situation are more worthy of learning.

7. There are many pitfalls in live streaming sales, but because the surface data is so good, many brand departments are embarrassed not to do it, especially in the beauty industry. You can just blink if the brand department is kidnapped.

8. From a PR perspective, many brands blindly jump into live streaming sales after seeing how popular it is, and most of them have very little control over the live streaming process. Many have already failed, and there will be more in the future.

9. I don’t understand those people who feel sorry for Lao Luo. They feel sorry for him selling goods through live streaming and they also feel sorry for him shaving his beard. Almost every time Luo Yonghao enters an industry in recent years, that industry will shake up a lot. So many people come to grab traffic after hearing the news. It shows his status in the industry and how proud he is! Why are you feeling so sad?

10. You are still young at 48, so work hard to pay off your debts and keep struggling.

Author: In Public Relations

Source: In PR