What is website positioning? How to position the website?

In this Internet age, more and more people want to join the craze of online gold rush. Making profits from websites is undoubtedly the first choice for many personal webmasters. But in today's era, success is not easy. If a website does not have a good positioning and a good operating strategy, it is basically difficult to survive on the Internet. So what is website positioning? How to position the website ? Today, Dongguan SEO editor Feng Chao will come and take a look with everyone.

What is website positioning?

Website positioning refers to what role you want to play on the Internet, who your target customers are, and what concepts you want to convey to your target group. The website content, domain name, structure, etc. are all centered around the website positioning, and their importance is self-evident.

How to position the website?

Website positioning mainly includes five aspects, namely content positioning, crowd positioning, product positioning, advantage positioning, and shaping of selling points.

1. Content positioning

Content positioning is an important part of website positioning and the most direct reflection of user stickiness. It is directly related to whether customers will stay on the website. In content positioning, we need to think from the consumer's perspective: what does he care about most? What is most urgently needed?
Can it solve his rigid needs? How to solve his doubts quickly and directly?

2. Crowd positioning

We must first understand what type of people we are targeting, who we are serving, what their occupations are, what their values ​​are, and what their age groups are. We must conduct targeted analysis and marketing on all of these. If you sell down jackets in Thailand, you will definitely lose money. This is the most direct manifestation of not doing a good job of positioning the population.

3. Product positioning

Carry out product positioning based on population segmentation, understand their acceptance of the product, whether the product will be popular in the market, and what are the advantages of the product. First, we need to understand what the market needs most, and then cater to consumers' preferences.

4. Advantage positioning

Creating selling points, making yourself different from your competitors, and avoiding homogeneous products is an advantage. Before positioning your advantages, you should first analyze your competitors and find out what their advantages are. Then make improvements, dare to innovate boldly, and highlight your own characteristics.

5. Create selling points

There is no doubt that product quality is the key to success, but in the Internet age, we must not only have good product quality, but also good reputation, which requires us to create selling points. What is the selling point? It can be your advantage, or it can be the differentiation and characteristics of your product. In short, what you present to your customers is not only a high-quality product, but also a feeling. Only in this way can you stand out and customers will buy into your product.

Through the above introduction, everyone has a preliminary understanding of how to position the website, but we also need to pay attention to one point. We cannot impose content on customers. Some companies only display from their own perspective and ignore the user experience. Some companies even position from the perspective of search engines. Although this will not be a problem in the short term, it is by no means a long-term solution. If you wait until your competitors have provided a good user experience, it will be useless to regret it.

In summary, if you want to provide good products and services, you must seriously implement website positioning and consider multiple factors such as users, differentiation, selling points, and advantages. As the saying goes, "He who wins the users wins the world." In this fragmented Internet era, we can only be invincible if we seriously consider the users.