Zhihu promotion operation: Zhihu sorting rules

I remember when I first started using Zhihu, I was still a freshman in college. At that time, I only knew that Zhihu was a question-and-answer platform , and I didn’t know that Zhihu had so many tricks. However, through constant friction and collision with the Zhihu platform, I also discovered that Zhihu is also a very good marketing and traffic platform . There are social elites from all walks of life on Zhihu. As long as you ask a question, there will be someone to help answer it. Everyone can also share good answers and experiences for secondary dissemination.

But, do you know? When posting answers on the Zhihu platform, some people fail to get the desired results, but some answers receive high praise and reposts, and can even achieve the effect of precise traffic diversion. This is because the answers posted on Zhihu also have a sorting algorithm.

Well, this article will introduce you to Zhihu's ranking rules. Mastering these rules can double your results.

1. What kind of answers does Zhihu platform like to recommend?

1. Address the problem directly and give a genuine, specific, detailed and clear answer to the question.

2. Do not exceed the scope or limit. Answer within the confines of the question asked.

3. Provide a logical and well-supported answer, that is, one that has a reference basis.

1. 4. Use professional knowledge and systematically acquired information rather than isolated evidence and personal experience.

2. How to improve Zhihu’s ranking?

1. Comply with platform sorting rules

Whether it is Zhihu, Douyin or Weibo platform, they all have their own sorting algorithm mechanism, especially Zhihu’s newly launched algorithm mechanism: Wilson algorithm. Its main features are: dynamic sorting and focused areas.

(1) Dynamic sorting

The answer sorting on Zhihu is dynamic and is sorted according to users' votes, including approval, disapproval, thanks, comments, and collections. For example: an answer is displayed to Zhihu users for viewing and voting, and a score reflecting the quality of the content is obtained through the users' upvotes and downvotes. If the number of people voting is small, the content quality of the answer can be estimated based on the number of votes already received. The more people vote, the closer the estimated result will be to the actual score. In addition to user votes, thanks, collections, and comments also have a great impact on the ranking of answers. Therefore, if you want your answer to get a higher ranking, we can also add some guiding words in the answer, such as: "Please like, comment" and so on. . .

(2) Focus on the field - Account weight affects ranking

In addition to dynamic sorting, Zhihu has also increased the weight of accounts. No one can be perfect, because each of us has different areas of expertise, so it is best to focus on our own areas when answering questions. For example: Xiaojia is engaged in an industry related to the Internet, and Xiaojia often produces some high-quality answers in the field of Internet-related industries. At this time, Xiaojia obtains a high weight in this field. Then, whether Xiaojia answers, agrees, or comments in this field, his weight is higher than that of ordinary users. This is the big V account. In particular, votes from big V accounts are far more effective than those from ordinary users.

In addition, more complex experience weights of users' topics of expertise are added. For example, Xiao Pan is good at Internet topics and there are multiple high-quality answers under this topic. In this case, the weight of his vote in Internet topics is higher than the vote of ordinary users like Xiao Wang. Maybe his one vote is equivalent to Xiao Wang's 100 votes (this data is made up by my imagination, just for the convenience of understanding, don't take it seriously). Therefore, if you have the chance on Zhihu, it is very helpful to hook up with the big V and have the opportunity to ask him to like your answer to increase the exposure of your answer.

Therefore, in the future we will see that newly created content that is more popular with users will have the opportunity to get more likes and quickly get ranked higher, while low-quality content will remain at the bottom for a long time. Factors that affect the ranking include likes and dislikes. Not all answers will eventually receive a lot of votes. Generally speaking, answers with a larger total number of votes will still be ranked ahead of answers with fewer votes. Therefore, if you want to do a good job in Zhihu marketing, you must first ensure that your content is liked by users, so that you will have more exposure opportunities.

2. Good user reading experience

(1) Put enough effort into the beginning of the article

In Zhihu answers, the beginning accounts for 80% of the traffic. Your opening answer will be displayed in the summary. When we refresh the message on the homepage, the first answer we see will be the summary. The number of words displayed is about 30, and there will be a picture on the right. As we know, in addition to the title, the article summary and pictures are also a big part of what can usually arouse users' interest. Therefore, the importance of the article introduction and abstract in arousing users' interest in reading is self-evident.

Secondly, it is best to stick to the title in the first half and summarize the main points of the article so that users can understand what the article is about at a glance and click to read. At the same time, Zhihu algorithm is also willing to recommend such articles.

The picture above is the summary part displayed on the Zhihu platform. Does it attract you and make you want to read it?

(2) Substantial and down-to-earth content

How to retain the traffic you attracted at the beginning depends on the content of your article. I suggest that you write articles that are down-to-earth and use fewer fancy words. It is best to write down your most genuine feelings or directly provide solutions to the problems, so that everyone will feel that your answers are heartfelt and resonate with them.

3. The number of likes improves ranking

Basically, all the question-and-answer platforms we are familiar with have a like function, and the same is true for Zhihu platform. The number of likes plays a big role in the ranking of our answers. Answers with high likes will be ranked at the top (except for fake likes, which the system will automatically determine). Generally, we can increase the number of likes in the following three ways:

(1) Use content to guide users to like your answers. For example: Now every author on Zhihu will "ask for likes" at the end to guide readers to like.

(2) Interaction with friends. Ask your Zhihu friends and friends around you to help you like your answers to improve the ranking of your answers.

(3) Likes from big Vs. When we manage our accounts, we must interact more with big V accounts and increase our presence. We mentioned above that the account weight of a big V is higher than that of an ordinary user. Therefore, if a big V likes your answer, your answer ranking will also improve.

It can be seen from the figure that the level of approval is very high

3. Zhihu Answer Sorting Algorithm

Finally, I will use an easy-to-understand answer to explain to you the algorithmic ranking of Zhihu answers.

1. The order of answers seen by platform users is the same.

2. Getting approval will move the answer up in rank, while getting disapproval will move it down.

3. A good answer in a certain field (based on the topic added to the question) will increase the user's voting weight in that field.

4. Votes from high-weight users in a domain have a greater impact on the ranking, and their answers are ranked higher.

5. When voting or answering questions anonymously, the user's weight will not be calculated.

Written at the end

Although there are shortcuts in Zhihu's sorting rules, these methodologies only play an auxiliary role in your highly praised answers. Ultimately, if you want to be recommended by the platform, you still have to work harder on the content. In an era where content is king, only good content can truly and continuously bring you double exposure.

Author: Chen Yu

Source: Chen Yu (cy824790739)