Why is there no user after the APP is launched?

What are the reasons why there are no users after the APP is launched and promoted?

There are many individuals and companies that own APPs, but most of them have few users after they go online. There are also often some customers or people who come to me with their own APPs and ask me to analyze why the number of users of the APP has not been high. They have also spent money on some promotions, but the results have not been ideal.

In fact, the reasons why many APPs have low user volume are similar. Below I will briefly list these problems so that you can make corresponding modifications to your APP.

1. The product interaction experience is too poor: The product interaction experience is a technical problem and a UI problem.

Technical level: The code is not perfect, it is old code, common template code, patchwork code, etc. All of these will lead to insufficient flow of APP operation, slow page jumps, and long loading time of images and other materials. If an APP takes one minute to load an image and the page jumps, it will really affect the first impression of the APP. In addition, if the level of APP development is not up to standard, errors often occur, and small details are not meticulous enough, it is easy to lose points.

UI level: UI design is not concise and beautiful enough, logic is not clear enough, function distribution is not detailed enough, etc. If the interface is not beautiful enough when you start using the APP, it will directly deduct 50% of the overall favorability of the APP. If the functions are messy, although the functions are complete, the classification is not comprehensive enough, and the items that should not be in the current classification are actually classified into the category that they should not be in, it will also make the APP disgusting.

2. The APP function is not comprehensive enough: The main use of the APP is still in terms of functions. If some functions are missing, it will affect the user's experience and playability. If a mall APP has no reviews, how can users feel at ease to make a purchase when they install the APP for the first time? The function of posting orders in a circle can help sellers promote their products better, and also allow users to post more products and updates in it. When other people see it, they will be willing to ask where they bought it, which can also promote the order conversion rate. You can refer to other apps for their functions, what are their functions, and how to customize new functions based on these functions to make them more convenient for users to use.

3. Lack of innovation: Although the APP is comprehensive in functions, it has the same functions as another APP that I have been using on my phone. There is no innovation or improvement. People will get used to an APP after using it for a long time. If the functions of two APPs are the same and there are no features that attract users, then users will continue to use their favorite APP instead of installing a new APP.

4. The mentality of operators : APP is developed to make investors profitable, which is good. However, if investors only think about how to make money, what functions to add, what membership system to add, what membership rights to add, etc., and there are too many restrictions on using APP and they need to spend money, then they will be very disgusted with this APP. An APP must ensure that users can use normal functions without spending money. If you only consider making money and ignore the innovation of APP and the lack of functions in user use, and do not make APP with users in mind, it will be difficult to gain the favor of users.

To sum up, the reasons why the APP has been promoted but has no users are roughly the above points. If you want to make a good APP, you need to take a serious attitude and invest enough money, you will get high and generous returns. With more and more users, you never know when investors, partners, and financing companies will come to you, so that all the investment can be recovered and profitable instantly.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @kuko1028 compiled and published by (Qinggua Media), please indicate the author information and source when reprinting!