Exact match extension, how to do SEM keyword expansion?

Under the premise of "exact match" in keyword matching mode, the "exact match extension" function can help companies expand more accurate traffic. The "Exact Match Extension" function is in the "Account Other Settings" interface of the account-level function.

Exact match extension, how to do SEM keyword expansion?

1. Exact Match Extension - Advanced Exact Match The advanced exact match function enables advertisers to obtain traffic that is highly consistent with the intent of the exact match keyword. For example, the keyword "flower price" purchased by an enterprise can obtain traffic for "flower price" under advanced exact match.

2. Exact match extension - regional word extension function For example, the keyword added by a company is "Da Lingshan English training", and the matching mode is set to exact match, and the promotion area is set to Dongguan (1) When the regional word extension function is turned off, when searching for "English training" in Da Lingshan and other urban areas of Dongguan, the company's creativity cannot be displayed.
(2) When the domain word expansion function is turned on, all netizens with the Dalingshan IP address will have the opportunity to see the company's creative ideas when searching for "English training". However, netizens in other urban areas of Dongguan, except Dalingshan, will not be able to see the company's creative ideas when searching for "English training".

3. The core of regional word expansion function is the keywords set in the background account. The keywords must first contain "regional words" and be "exact matches" before this function takes effect. When netizens with regional IP addresses included in the keywords search for information other than the region, the company's ads will have a chance to be displayed.

The exact match extension function is disabled by default. If the enterprise needs to use this function, it needs to be enabled manually. Since the traffic is relatively accurate, if the company's budget is not particularly limited, it is recommended to turn it on to cover more potential netizens.