How to do bidding advertising promotion? Do you understand these?

Anyone who understands bidding knows that bidding promotion brings accurate traffic, which is easier to convert than traffic brought in by other channels. Therefore, more and more companies choose to increase their investment in online marketing. So, as a bidding specialist, do you know about bidding promotion?

How to do bidding advertising promotion? Do you understand these?

1. You must master the daily budget setting. In the same category, if the daily budget of Plan A is 1,000 and the daily budget of Plan B is 5,000, then the media will predict that Plan B has a higher demand for traffic and will allocate more traffic to Plan B to allow it to have enough space to display advertisements, so budget setting is very important.
2. It is necessary to grasp the relevance. After all, the media also serves people. The media prefers content that users like. The core evaluation criteria are click-through rate/visit time. What bidding promotion specialists need to do is to provide content that users are interested in and increase relevance.
3. It is necessary to control the frequency of updates. The frequency of material/copy replacement should be stable, neither too fast nor not updated at all. (Generally speaking, if the same version of the material is used for more than one month, the display volume/click rate will drop significantly)
4. You need to understand the click-through rate. The click-through rate is the core data that directly affects the display volume. The core of the media operator’s KPI is CPM (cost per thousand impressions). The higher the click-through rate, the higher the CPM. The higher the CPM, the more traffic the media will naturally allocate. How to increase the click-through rate requires bidding specialists to plan step by step.

5. It is necessary to master the comprehensive historical performance. The indicators of historical performance examination mainly include account effective time, overall click-through rate, delivery duration, and consumption amount (this is more difficult to control. In daily delivery, the weight has little impact, but during holidays and major promotions, it will immediately become a core indicator). The better the historical performance, the better the bidding promotion effect.
In fact, it is far from enough for us to master these. Of course, there are still many things that bidding promotion specialists need to consider in every aspect. Only by being meticulous and patient can SEM promotion be done well. Aisuke provides professional SEM bidding hosting services and offers free diagnosis in the early stages to help companies quickly reverse their account situations, spend the least amount of money and gain the most profits.