14 professional operation tools that are essential for Internet operators!

As an Internet operation practitioner, if you want to truly do a good job in operation , it is necessary to master some professional operation tools and knowledge. Based on the main content of the operation work, I share some commonly used websites and tools , which can basically cover all aspects of the operation work. I hope it can be of some help to students engaged in operation work.

1. H5 page creation tool

Yiqixiu

H5 pages are currently a very popular communication tool. How are these beautiful H5 pages made? Using YiQixiu, you can also easily create H5 mobile slideshow pages. It has a variety of dynamic templates that can achieve dynamic effects such as sliding, appearing and disappearing, zooming in and out of text and pictures. YiQixiu is also connected with mainstream social media to facilitate the sharing and dissemination of content.

YiQixiu also has a statistical function, so you can understand the dissemination effect of the H5 page at any time. Corporate publicity, collecting feedback, increasing WeChat followers, and website traffic diversion can all be easily completed on YiQixiu. It is free to use YiQixiu, and ordinary accounts can be upgraded to enterprise accounts for free.

2. Document writing and collaboration tools

Graphite Documentation

Graphite Docs is a lightweight and easy-to-use online collaborative document that supports multiple people editing the same document online at the same time. Operations staff can use it to collaborate on writing copy , develop operations plans together, and conduct brainstorming .

You can comment on a detail of the document, and others can join in the discussion. In this way, team operators can easily complete tasks that require multi-person collaboration, such as plan discussion and manuscript proofreading, directly in one document, without having to communicate through traditional and inefficient methods such as repeated emails.

All documents are saved in the cloud in real time, so there is no need to worry about losing document content. Graphite Docs has both a web version and a WeChat version, and the App is currently in internal testing. Even if you are not in front of your computer, you can still handle all your work on your mobile phone.

3. Form and contact management tools

Mike CRM

Customer CRM is a free lightweight form tool used to collect and manage user information and develop new users. You can design forms in Maike CRM, collect structured data, and manage customers easily.

Operations personnel often need to initiate activities on WeChat official accounts and conduct various types of interactions with users. Maike Form is very suitable for various scenarios such as event registration, user surveys, complaint feedback, WeChat orders, voting surveys, etc. The generated form link can be directly added to the WeChat menu bar or forwarded and shared on Moments and Weibo for easy dissemination.

The data collected by Mike will automatically generate data reports. Compared with other online form creation tools, Maike can connect the information collected by the form with the customer's "contact information", which is very conducive to the accumulation of effective data.

4. Online Graphic Design Tools

Maker Post

Ketie is an easy-to-use online graphic design tool. The platform provides a wealth of pictures, templates and other materials. By simply dragging and dropping, you can easily design exquisite posters, PPTs, invitations, infographics, business cards and other types of pictures.

Chuangketie solves the pain points of most people in designing pictures, allowing operators who cannot use professional drawing software to quickly create the pictures they want. You can share your work directly with others, or export it to PNG, PDF and other formats.

5. Weibo operation auxiliary tools

Pipi Time Machine

Weibo operation involves a lot of content, including copy planning and writing, content publishing, comment interaction and forwarding, etc. It takes a lot of time and energy to do a good job in Weibo operation. Pipi Time Machine is a tool that can effectively improve the efficiency of Weibo operations.

As a third-party Weibo management tool, Pipi Time Machine allows Weibo operators to implement functions such as scheduled Weibo publishing, scheduled forwarding of Weibo, Weibo interaction, multi-person collaborative management of Weibo, personalized settings, sending records, etc. In addition, it also provides a powerful Weibo content resource library for users to use.

6. Operation knowledge learning platform

Deep Valley Operations

Guyunyong is a platform for learning and sharing knowledge about Internet product operations , focusing on the practical knowledge of Internet product operations , providing Internet product planning, self-media operations, and IT blogs for Internet practitioners. It focuses on online promotion , SEO , WeChat public accounts , webmasters, micro-businesses, search engines , and shares some of the most interesting things and related information on the Internet! Shengu Operation covers knowledge of website operation, product operation, e-commerce operation , new media operation , APP operation, data operation , content operation , user operation , etc., to comprehensively help everyone learn and improve their operation level.

Cucumber Media

If you want to really do a good job in operations, it is very important to learn some professional operations knowledge. Mantou Business School is a very active online learning community for Internet practitioners in China. It brings together many outstanding operations, marketing and product experts from Internet companies. They will share their practical experience here through video courses or articles. The content covers product operations, marketing, interactive design and other fields, which will help everyone improve their professional operations skills.

Everyone is a product manager

Renshishipinmeng is a learning, communication and sharing platform specifically for product managers, operations personnel and other Internet practitioners. The website contains a wealth of practical knowledge on products and operations. Operations personnel and product managers can learn practical knowledge shared by others, and also share their own operations and product experiences with others.

7. GIF Maker

GifCam

We often see some very interesting GIF images on platforms such as Weibo, WeChat and forums. How are these dynamic images made? With GifCam, you can also easily create such animations.

GifCam is a GIF animation production tool that integrates recording and editing. The recorded animation can be edited frame by frame. It is very easy to use. For example, if you want to record a short video clip into a GIF image, you only need to drag and drop the "viewfinder" of its window to the video playback area, and then press the record button to start recording. It can capture the “view frame” like a camera and save it as a GIF image. With GifCam you can quickly and easily create demonstration tutorials or turn some funny and classic clips of videos into animated pictures.

8. Stock Image Website

Nitu.com

In daily operations, we often need to find some pictures on the Internet for use. Nitu.com is a picture material sharing platform with abundant picture resources. If you search for pictures on Baidu , you will find that many of them come from Nitu.com.

The usage rules of Nitu.com are as follows: you can earn points by uploading your own pictures. Once the pictures you share are adopted, you will get sharing points. If they are downloaded by others, you can also get sharing points. You can use sharing points to download other people's pictures. The more sharing points you have, the more pictures you can download.

9. WeChat content layout tool

Show Rice

As the number of WeChat public accounts increases, it becomes increasingly difficult to acquire users. If you want your official account to stand out from millions of official accounts, it is very necessary to use some official account operation auxiliary tools.

Xiumi is a graphic editing and typesetting tool based on the WeChat public platform . It has many more typesetting functions and beautification tools than the editor that comes with WeChat. It also comes with many system templates, including titles , texts, pictures, cards, title card templates, etc. It is very easy to use. After editing and formatting the content on Xiumi, you can copy and paste the content directly to the backend of the official account, making the WeChat text and picture messages you push instantly become grand.

10. Mobile application data statistics and analysis tools

App Annie

pp Annie is a mobile application data tracking, market analysis and App ranking query tool that can help product operators understand the various business data of the application in real time.

Through App Annie, you can view detailed ranking charts of apps, historical ranking changes, and recommendations. Additionally, you can track the ups and downs of your apps on an hourly basis across every app store , country, and category. Using the free analysis function of App Annie Analystics, you can also automatically obtain data such as app downloads, revenue, and rankings, and generate visual charts to facilitate operators to track various data of the app.

11. Internet trend statistical analysis tools

Baidu Index

Degree Index is an Internet trend statistical analysis tool. You can use it to quickly check the search volume of a certain keyword on Baidu, its rise and fall over a period of time, the characteristics of netizens who pay attention to these words, and what related words they searched for at the same time, etc. Product operators can use it to optimize digital marketing, such as selecting keywords when doing SEO. At the same time, you can also use it for competitor tracking, audience analysis, communication effect query, etc.

12. Website ranking query tool

Alexa

Lexa is a website ranking query tool that allows you to easily view the ranking of a website on Alexa, including overall ranking and category ranking. It is also a relatively authoritative website visit evaluation indicator. If you want to cooperate with other website platforms in traffic exchange, you can directly refer to the data of the other party's website on Alexa.

13. Website Analysis Tools

CNZZ

NZZ is a Chinese website statistics and analysis platform. After adding statistical codes to the page, operators can use it to quickly understand the website's various operating data, including PV, IP, independent visitors, number of visits, search keywords, geographical distribution, user attributes and other statistical indicators. In this way, they can understand the website's various access data at a glance, and operators can adjust page content and operation and promotion methods in a timely manner based on statistical data.

The tools introduced above are some of the most commonly used tools in operations work. You can choose the most suitable tool according to your actual work needs, so as to improve your operational capabilities and make operations easy from then on.

The author of this article @静静 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games