SEM delivery: From entry to mastery in just 5 steps!

SEM delivery is quite simple in the early stages. After setting up a basic account, you don’t even need to do detailed keyword reporting and data analysis to get a higher RIO. What troubles most practitioners after the golden period is that they are unable to break away from blindly adding words and optimizing creativity based on KPIs, while ignoring the deeper relationship between traffic and business.

How to get out of confusion and trace the root cause is actually to solve the SEM delivery strategy from the perspective of the market. Simply put, it is how to solve the 5W model.

1. How to launch products in different situations?

Different products, find the best critical point of the channel

1. The product is around x1, and the overall budget is controlled at m1. Promotion strategy : control costs and tighten, suspend channels with lower than average conversion rates , and strictly control the search end in time period and region.

2. The product is x2, the overall budget is controlled at m2, and the promotion strategy is to control costs and increase efficiency, optimize promotion channels, stabilize conversion rates, and focus on expanding good channels.

3. Product at x3, overall budget control m3, promotion strategy: increase quantity and improve quality, dynamic optimization of existing channels + adding new channels