Information flow promotion, what are the advantages and effects of Douyin advertising?

Tik Tok is the most popular trendy short video social APP among young people. The entire platform can be described in 10 words: young, magical, trendy, technological, and social. Next, let’s talk about the advantages of advertising on TikTok.

Information flow promotion, what are the advantages and effects of Douyin advertising?

Tik Tok advertising

1. The new video model triggers young people to imitate and watch, and improves user conversion rate with high traffic, low cost and new model, so as to achieve the purpose of accurate user drainage.

2. Design advertising landing pages and promotion models based on advertisers’ needs and the industry, conduct advertising publicity, achieve the purpose of attracting merchants, and let advertisers spend their money where it should be spent. ?

3. Use big data information to accurately classify customers and conduct marketing based on labeling, age, and region. Intelligent data can push information based on user preferences. Advertisers can analyze the brand’s target audience and, through audience analysis, select ad spots for display based on portraits, benefiting both advertisers and merchants. Advertisers can monitor data traffic, conduct statistical analysis on conversion rates, and finally derive the relationship between cost and conversion, analyze conversions, and then have a good grasp of advertising costs.

How effective is advertising on TikTok?
Douyin is an ecosystem built on the premise of a community for young people to make friends. A big reason why it attracts attention is that it belongs to Toutiao. Douyin's data algorithm and economic model have inherited the genes of Toutiao. It draws user portraits after analyzing users, captures a large amount of information in the database, selects data for intelligent analysis, and finally accurately pushes videos that users like based on their personal characteristics. Douyin ads are a type of short video ads that are shown to those born in the 1990s and young people in first- and second-tier cities. The reason is clear: young users born in the 1990s are active, open-minded, and have consumption needs and capabilities.

Intelligent data can push information based on user preferences. Advertisers can analyze the brand’s positioning, conduct audience analysis, and then choose ad placements, patches, or a variety of native video information streams based on the portrait. Douyin has transformed its commercialization model by inserting advertisements, combining videos with entertainment, and collaborating with brands and adding topics, which has triggered many people to imitate. It can be said that Douyin is a trump card of Toutiao. Let advertisers and merchants benefit at the same time.

How should brands measure the effectiveness of advertising on TikTok?

Specifically in the short video social media industry, Douyin advertising, an operator pointed out that the advantages of Douyin advertising are that the advertising effect is generally evaluated from three dimensions: interaction, clicks and playbacks. Among them, interaction is the most prominent feature of social media, and the interaction rate indicator is the most valuable reference data for measuring the interactive effect of advertising on social media.

It is understood that in the past, the advertising interaction data provided by Douyin to brand owners were mainly likes, reposts, comments, etc. Although the data is abundant and complete, and how Douyin's advertising is delivered is well, further analysis is needed to know the advertising interaction effects reflected behind these data. In other words, among the three major evaluation indicators of social advertising effectiveness, Douyin already has indicators such as exposure, clicks, and playbacks, but it is actually missing the indicator of "interactive effect".

Therefore, the benefits of Douyin advertising, Douyin launched the "effective interaction rate" indicator, it is very likely to solve this problem, integrating the interaction data together to form a professional evaluation index system, which can not only help brand owners on the Douyin platform more conveniently see the advertising effect and industry standards, but also is conducive to the next step of Douyin's commercial product development.

Advantages of Tik Tok advertising
1. User resources

Douyin users are mainly those born after 1995 and 2000. These users have a superior life, independent thinking, a strong ability to accept new things, and a high advertising exposure rate.

2. User stickiness

Douyin’s intelligent social features strengthen the relationship between creators and fans, build an intelligent social ecosystem for Douyin’s short video content, and help improve user stickiness.

3. Personalized marketing is more eye-catching. The magical expression of Douyin's personalized videos makes users unable to stop, and it provides entertainment, stress relief, and social interaction, creating a different marketing experience.

4. Strong interactivity. Douyin short videos use music as the entry point, with creative content such as dance, parkour, and performances.

Expression forms, creating rich and diverse gameplay for users. It allows users to easily and quickly create unique and engaging short videos, and interact with many users in the Douyin community, with high advertising conversion rates.

5. Celebrity resources are more powerful. Douyin’s unique social model attracts more celebrities and stars to join, and the advertising promotion should be too amazing!

If this method is used to improve the quality of advertising content in disguise, I believe advertisers will be very happy, because these ads are displayed to users and are judged entirely based on user feedback. Not only can they get more display opportunities, but the cost of advertising investment will also be reduced.

Another key point is that Douyin ads are precisely delivered, and the ads automatically target customer groups. Each ad can be placed in a specified area, gender, age group, and even a specified business district, allowing advertisers to spend a small amount of money to carry out effective advertising.

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