What does the Douyin live broadcast field control operation do? Introduction to the responsibilities of Douyin live broadcast control

The number of viewers of Douyin live broadcasts is very large. Many friends will watch live broadcasts on the Douyin platform. Generally, larger Douyin anchors will have a team. An important role in the team is the Douyin live broadcast field control and operation. So what does the Douyin live broadcast field control and operation do? What things need to be responsible?

Now is the era of live streaming for all. Everyone can see how popular Douyin live streaming is. In addition to brand merchants entering the market, many ordinary people are also selling goods through live streaming. Do you think that Douyin only needs one anchor to sell goods? In fact, the most important role is the control of the live broadcast room. So what does the control of Douyin live broadcast mean? Let’s take a look at this article, I believe it will be helpful to you.

The main purpose of Douyin live broadcast field control operation is to liven up the atmosphere of the live broadcast room and enhance fan interaction. Douyin live broadcast field control operation is very important for the anchor. The main task is to assist the anchor in controlling the atmosphere of the live broadcast room, guide fan interaction, handle emergencies, etc. It has a direct impact on the anchor's live broadcast rhythm and is generally performed by the anchor's docking operation or big fans. The Douyin live broadcast field control and operation needs to be responsible to the company and give the anchor the greatest publicity within a reasonable budget. Immature plans will bring huge losses to the guild.

What does Douyin live broadcast site control operation do?

1. Determine the live broadcast process and familiarize yourself with the product

As the field controller, before the live broadcast begins, you need to be familiar with the live broadcast script and understand when to launch welfare items, when to launch hot items, and when to hold raffles and activities in the live broadcast room. It is also necessary to understand the performance, parameters, sales activities, etc. of the promoted products to avoid failures. Keep abreast of fans’ demands for products, quickly filter comments about purchases and after-sales service in the barrage area, and remind anchors to respond to viewers in a timely manner.

2. Create atmosphere and rhythm

The sales atmosphere in the Douyin live broadcast room will directly affect the conversion efficiency of the products in the live broadcast room. The interaction rate of high-quality Douyin live broadcast rooms will become higher and higher, the audience's stay time will become better and better, and the retention rate of the live broadcast room will also be high. Therefore, good field control requires paying attention to the barrage comments in the live broadcast room, the likes, comments and reposts in the live broadcast room, the length of time the audience stays in the live broadcast room, and the retention level of the live broadcast room.

3. Provide timely feedback to the anchor

The field control needs to pay real-time attention to changes in the popularity and barrage of the live broadcast room. For example, if the traffic in the live broadcast room decreases and the number of online people decreases, the anchor needs to be reminded to offer welfare benefits and lucky draws to retain the audience. On the contrary, if the traffic in the live broadcast room continues to increase, the anchor can be reminded to promote the hot products in the live broadcast room to increase the traffic conversion rate and product conversion rate.

From this we can see that the field control and operation of Douyin live broadcast is a very important responsibility. Not only do you have to control the entire live broadcast room, but you also have to find ways to promote the anchor, retain fans, and allow fans to pay attention to the Douyin live broadcast room.

4. Product selection

1. Specific analysis of specific objects

Choose live streaming products based on the fan portrait and needs of your live streaming account. For example, Li Jiaqi’s main selling line is beauty products, because his fan base is mainly girls. You can also use the conversion rate, click-through rate, and sales volume of products in the live broadcast room to comprehensively determine whether the product is suitable for sale in the live broadcast room.

2. Inventory is guaranteed

The audiences of live broadcast sales may be tens of thousands, hundreds of thousands, or even millions. Therefore, it is necessary to clearly define the actual inventory, delivery time cycle, and inventory replenishment time cycle. It is recommended to choose a small quantity and multiple batches strategy.

This concludes this article about what Douyin live broadcast field control operations do and the responsibilities of Douyin live broadcast field control. For more relevant Douyin live broadcast field control content, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!