How to run an awesome Pinterest campaign?

Organizing activities on Pinterest is an important way to increase user engagement and increase Pinterest fans. It can even effectively increase sales on your website through Pinterest. Directing traffic on Pinterest has been proven to be an effective method. There is no doubt that brand recognition will be greatly improved in this process.

Whether a company is large or small, it requires a series of carefully planned and consumer-oriented product exposures. Below, Xiaobei will introduce you to 7 effective Pinterest activity tools .

Follow Pinterest’s rules

I have previously written an article on my blog titled "How to Unblock a Pinterest Account" in which I mentioned several factors that lead to Pinterest account closure, which we must try to avoid. When doing activities on Pinterest, we must also pay attention to Pinterest’s requirements for activities, what can be done and what cannot be done.

1. Don’t do lottery activities

Pinterest does not allow sweepstakes to get more pins, boards, likes, and follows. In other words, the winners cannot be randomly generated from the above rules.

2. Don’t do voting activities

Pinterest does not allow users to get more pins, boards, likes, and follows by voting and pulling people.

3. Don’t use a name that sounds like marketing

For example, you can’t name an activity “pin to win it”

Ah...is this possible? That's nonsense!

Don't be scared by these things, at least I haven't had any problems so far.

So I usually do the following things when doing activities

1. Ask for repins

All participants are required to repin on a special board, as shown in the picture (the following pictures are from the Internet)

You can also directly ask users to repin specific images, and then you can also import traffic to the website

Ask all participants to create boards

Creating boards is a great way to increase engagement. You can ask users to create a board around your product. Of course, you can specify the name of the board, or let users name it themselves.

When users create product-related topics such as fashion, holidays, wedding dresses, etc. You can ask them to repin at least 5 pictures to their new board

2. You need to understand user habits

If you don’t understand your users’ habits, it is very likely that your campaign will not achieve the desired results.

Let’s take Modcloth as an example, a wedding dress company. When he was doing activities, he knew that their users often created boards about wedding dresses and fashion. So this company specially created a targeted theme about wedding dresses.

Users are lazy, so the company lists all the board names for users to choose and create boards.

3. Make the event easy to join

The simpler the activity, the better. The more restrictive rules are, the lower the participation. The picture below is super simple, just comment on this pin

You know that more comments can increase the activity of the page, and Pinterest's algorithm gives high weight to activity. It improves your search

4. Collect information from participants

Is it over after the event? Shouldn’t we think about how to do secondary dissemination? Have you ever thought about how to make the best use of these people?

For example, is it possible to collect users’ email addresses? Of course, you have to think about this carefully, because as I said before, the more complicated the steps are, the less likely it is for users to participate.

But let me tell you how I did it before. It was a very cheap method. Taking Instagram as an example, there was a direct message on it, and I randomly got a competing company. Then he said that the company is celebrating its 5th anniversary and anyone who registers with the company will receive products worth RMB xx.

The pictures are very attractive and the copywriting is very catchy. Do you know how many email addresses I received in return? 80,000, that’s 80,000 mailboxes.

I even recommended celebrities for this event (I have many Instagram accounts, some of which have a lot of followers, but I didn’t put any links for promotion. I just posted some common pictures, such as fashion, because they are all about women).

How do I use the 8w mailbox? Do you know that Facebook has a real-time mailbox import function in the background? I use such an mailbox to advertise on Facebook.

Well, this will really teach you bad things. What do you think they will do if they can’t receive the products? I said before that I posted it in the name of my competitor (once the train starts, it will take me half a day to build an identical website for you)... So you understand.

Ah... you must not learn the method and then come to scold me

There is no other way, I am forced by life, I must understand marketing!

Okay, how to make the most of fans?

You can go a step further and ask them to like the Facebook post, as shown below:

Here we give you the most detailed activity in the form of a landing page. When using other people’s platforms for promotion, sometimes you write a lot of things, but people don’t even want to read them. So if you make a web version of the landing page for promotion, it will be much better.

Because you can put a lot of things on the page, and it can be very detailed. For example, you can display the most important things on Pinterest, and put things like the end time of the event, where the event is posted, and how to generate users on the page, because the simpler the rules you show to users, the better.

5. Good prize incentives

Don’t use iPad as a reward at every turn!

Meaningful prizes related to the product are a good choice. Irrelevant products cannot bring you secondary dissemination. The following activity is well done

But it is better to combine it with the landing page!

6. Remarketing

Ah, I have mentioned this many times. If you have read my previous articles, you will definitely understand it. Other platforms such as Facebook, Instagram, guest blog, YouTube, and even advertising must be used.

Uh...it seems like it's very simple when I say it this way, but it's really not! Each remarketing step must be accompanied by a more detailed promotion plan. If you don’t understand this, please read the previous article. I won’t explain it here.

Oops, this is really troublesome...

Hey, tomorrow the boss is going to look at your performance and your KPI.

Suddenly I remembered a sentence: if you can’t show your amazing abilities when you are working for others, then you’d better forget about starting a business !

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