How to promote on Xiaohongshu? Xiaohongshu promotion tips!

In fact, most of the Xiaohongshu merchants are most concerned about this issue when it comes to Xiaohongshu promotion services.

1. On Xiaohongshu, what kind of content is defined as high-quality content? What are the dimensions of measurement?

2. How to promote high-quality content more effectively and rationally (that is, save money) after producing it?

1. On Xiaohongshu, what kind of content will be defined as high-quality content? What are the dimensions of measurement?

To figure this out, we must first understand the "advantages" of Xiaohongshu.

Advantages of Xiaohongshu:

1. Users have strong spending power

In fact, in its early days, Xiaohongshu devoted a lot of effort to the content category of "satisfying fantasies". Women are naturally more competitive, so people often lament about Xiaohongshu, "The richest ladies in the world are all on Xiaohongshu."

Even though Xiaohongshu's user base is expanding and a large number of MCN companies from Douyin and Kuaishou are producing content, due to the characteristics of its own platform users, the focus of operating Xiaohongshu accounts is still on producing content that interests women based on the principle of "what others don't have, I have, and what others have, I have better."

In addition to the platform attribute advantages of Xiaohongshu itself, from an operational perspective, there are still the following two advantages that are worth pursuing.

2. Beneficial to Baidu Search Engine Optimization (SEO)

When searching for keywords in the fields of beauty and makeup on the Baidu APP on mobile phones, the notes on Xiaohongshu are likely to be at the front row, and there is also a special notes section for searching users.

3. Beneficial to Taobao SEO optimization

The content captured by Taobao Experience Channel is matched based on the keywords you searched and the related keywords on Xiaohongshu. For example, if you searched for "facial cleanser", the content displayed above is the notes posted by users on Xiaohongshu.

After understanding the advantages of Xiaohongshu, we need to consider how to use the advantages to promote

When it comes to promotion, I believe that most businesses are most concerned about the issue mentioned in our title. In other words, how can we spend every penny wisely? There is no doubt that only by increasing the number of note views can the purpose of promotion be achieved!

How to increase the number of note views on Xiaohongshu?

Many businesses also share notes on Xiaohongshu in the hope of bringing in more traffic for themselves. Of course, some people would say that posting more notes on Xiaohongshu is useless and will not attract any customers. Why is that?

First of all, when you post notes on Xiaohongshu, whether it is text or pictures or videos, they must be original, otherwise they will not be included in Xiaohongshu, let alone being seen by others.

Let me tell you how to make your notes popular.

How to become popular on Xiaohongshu notes?

Xiaohongshu’s recommendation mechanism is very interesting. The key point lies in whether your notes are included in the platform.

Only after your notes are included in the platform will they be recommended by the system and gain more readings. This is also the main reason why many novices have no effect on Xiaohongshu: their notes are not included.

1. How to determine whether a note is included

For text notes, look for the first sentence of the main text. For video notes, look for the first sentence of the video introduction to see if it is included in Xiaohongshu.

If your note content is included in the search results, it means it has been successfully included.

2. Factors that affect the inclusion of notes

typesetting

Xiaohongshu's layout does not have the assistance of a third-party editor. If you want the layout to look comfortable and attractive, you can only rely on the emoticons and stickers within the platform. This is also one of the charms of Xiaohongshu notes that thousands of women like. If you want to know more, you can add the second brother V: 16678618281

title

The title is the soul of a copy. A good title can instantly set the tone for the copy, convey emotions, and arouse people's desire to read.

Add numbers to the title and bring in some data.

For girls, this number is more inclined to time and money. Although we see that the titles of some notes are very unscientific, many people like them.

Merchants selling water cups will tell you that you can lose 10 pounds by drinking water like this.

The emotionality of the title. Because this is a personal note, you can ignore the advertising law and add some words like "super profitable, extreme, top" and for traffic, make a title party and add more exclamation marks!!!

The title contains an identity label. A large number of notes on Xiaohongshu are related to beauty and skin care. Therefore, when choosing an identity label, in addition to traditional identities such as students and white-collar workers, you can look for identity recognition from aspects such as skin quality and hair quality.

Keywords must be embedded in the title. No matter what you write, you need to write about the keywords. This is also the basis of Xiaohongshu's inclusion and recommendation mechanism. The title of each article needs to include pre-thought-of keywords.

The more popular the keyword is, the more difficult it is to rank well even if it is included. You might as well try long-tail keywords.

For example: Skin care is a very popular keyword on Xiaohongshu. We can use "Students' skin care results are super good in this way during the summer vacation!!!" as the note title to intercept some traffic from people who want to take care of their skin during the summer vacation or students who want to take care of their skin.

picture

The first image and title are equally important and directly determine whether your notes will be seen.

Compare the pictures, draw dotted lines, write text, and use the following software: Eline camera and Butter Camera.

Express the important content in the picture, the software used is: Meitu XiuXiu.

Strategy-style step-by-step pictures, software used: pissant and Butter Camera.

Puzzles with text, suitable for recipes, matching and clothing matching.

Label

You can add tags to pictures in your notes posted on Xiaohongshu, ranging from locations, brands to specific @users and so on. For brands registered with Xiaohongshu, you can click on the tag to enter brand-related topics. You can also use voice tags. Accounts with good voices and personalities can attract a lot of fans by adding such tags.

Combining the advantages of Xiaohongshu, it can be seen that a large amount of Xiaohongshu's traffic comes from the discovery search page, so the most important thing is the ranking in the keywords. You must know that the notes in the front row can always give people a good first impression, and few people will flip through them one by one to read them, so the higher the ranking of the notes, the higher the exposure they can get.

The last thing is the keyword. If you put the product name at the beginning of the copy in the note, it will be reflected in this keyword after it is included. The more notes a keyword has on Xiaohongshu, the more people are searching for this keyword, and the more popular it is.

Improving keyword rankings is the most direct way to increase note views, which is why Xiaohongshu has begun to cooperate with businesses to launch advertising space. Although the ranking is stable, the cost is relatively expensive and tends to be hard advertising, losing the original community + UGC promotion model, and user acceptance will also be affected.

(The above is the keyword ranking)

Many friends who have just opened a store come to me for consultation. When opening a store, they should focus on: quantity? Or focus on: quality?

For customers who think that it is a great deal to launch a product by spending tens of thousands of yuan, or even just a drizzle, they can of course ignore the cost and directly spend money on quality.

For clients who need to control their budget, my suggestion is to focus on short notes of about 200-300 words in the early stages to increase the exposure of the brand name or product name. As long as the notes contain the product name, brand name, and main keyword rankings, and the posts are authentic and natural, it will be fine. There is no need to focus on content and increase costs. After laying the groundwork for some basic posts, the rate of popularity of high-quality posts can be greatly increased.

Let me add a sentence here. During the initial and middle stages of promotion, there is no need to invite a large number of experts to promote. You can focus on laying out notes, and determine the proportion of short notes and high-quality notes (posts with more words will have higher weights) based on actual conditions. Now the main promotion methods are: amateur notes + keywords; expert notes + keywords. Only by providing exposure can you increase page views and thus achieve the effect of brand promotion and the promotion goal of conversion.

Author: Second Brother

Source: Second Brother