A guide to live streaming marketing techniques!

1. Product sales pitch

As an anchor, you must have sufficient understanding of your products. Only in this way can you show the selling points and highlights of the products in detail to our users.

For example, in a live broadcast, one of our products is a breakfast machine.

The anchor talked about the importance of eating breakfast based on his friend's experience of hypoglycemia, which led to the demand for breakfast machines:

I really advise all office workers to eat a good breakfast. During the National Day holiday, I went hiking with my friend. She started to feel dizzy after walking a few steps. I was scared at the time. She really couldn't stand it after walking a few steps. Later, she reflected on herself and said that she didn't eat well at home during the National Day holiday, and she must eat three meals on time in the future. Are many office workers like her? She often skips breakfast, which is really bad for her health in the long run. It’s her birthday next week, and I plan to give her this breakfast machine.

With this breakfast machine, you can quickly make a sandwich in the morning and fry a steak in the evening. It is a multi-purpose machine. Everyone must eat a good breakfast.

The distance between the anchor and the consumer can be shortened through product introduction words. Emphasizing factors such as the product's repurchase rate, praise rate, and sales volume during product introduction can also build a sense of trust and encourage users to place orders.

2. Shopping cart click-through

By constantly emphasizing that users click on the shopping cart, the behavior of clicking on the shopping cart will be more easily aroused.

Lead to click-to-cart before sales:

Babies, click on the little yellow car below to see all the products in this live broadcast.

Babies, click on the shopping cart and take a look, there is a surprise

Guide click shopping cart during sales:

Dear friends, we are now introducing the product of link No. X, you can place an order now

Dear friends, the link No. 1 at the top of the shopping cart is our next welfare item. We will give you XX eyebrow pencil for 10 cents. There are only 500 copies. I will start grabbing them after 5 countdowns. Hurry up and get ready. If you have grabbed one, please post "Got it" in the barrage.

3. Sales promotion techniques

The purpose of sales promotion language is to make users who have added items to the shopping cart want to make a transaction. There is only one step from adding to cart to placing an order, and this step requires the use of sales talk to activate the user's sense of urgency and arouse the user's desire to "grab".

Common words:

Link No. X, there are only XX copies left today, they will be gone once they are sold out

4. Promotional Talk

Some users will not pay immediately after placing an order. At this time, they are still hesitant about the product. Placing an order without paying will affect our payment rate and transaction conversion rate, so the payment promotion language must play a role in fueling the trend.

Create a sense of urgency for non-paying users:

Those who have placed an order but have not paid for it should hurry up and pay. Orders not paid within three minutes will be cancelled, and the order will be snatched away by others in the blink of an eye.

Use herd mentality to make non-paying users more determined:

Those who have paid can reply "paid" on the product barrage to let me see how many people have successfully paid.

Summarize

The basic function of marketing language is to make users understand the products we promote, generate demand for the products, and be willing to buy our products. Qualified live broadcast scripts are to say things that the audience can understand, because if the audience doesn’t understand, they won’t be interested and won’t be able to resonate with you. Excellent live broadcast scripts also require the host to understand the users’ inner needs and desires and to interact well with them, just like sharing good things with friends.