Facebook low-cost traffic generation skills!

Marketers often look for ways to get more Facebook users to click on posts with links, but this often requires a significant investment of time and budget. In this article, you’ll learn how to use a little-known, low-cost feature of Facebook to increase traffic to your site.

1. Hack Facebook Ads Manager to use square images in Facebook page links

Using square images in Facebook ads can take up more space in your business’s Newsfeed, making it easier to attract users’ attention. What if you want to use square images in your posts but don’t want to spend money on advertising?

Open Facebook Ads Manager and set up a campaign with either a traffic or conversions objective.

During the ad creation phase, upload a square image or video to go with your ad.

Please make sure you close the campaign in Campaign before publishing it.

Next, click the menu in the upper-left corner of Ads Manager and select Page Posts in the Create & Manage list.

Then, select your page from the drop-down menu that appears and find the post you just created. Click the checkbox to the left of the post.

Next, click Actions and select Publish or Schedule to share the post to your business page’s timeline.

2. Strengthen your Facebook post copy

Typically you can put three lines of text in a Facebook post, but you need to make sure the first three lines of your post are there to entice people to click on your post, so how can you grab attention?

Use emojis

Emojis can visually attract more audiences to browse your posts, and colorful emojis can be more eye-catching in the Newsfeed.

You can use Emojipedia to find the emoji you want and see what it would look like on Facebook. Because how emojis usually look on Facebook can be very different than how they look on your keyboard.

Using the Feeling/Activity Button

This button is at the bottom of the Facebook post window and allows you to add content to your post. You can choose one of 13 Feeling/Activity, such as Feeling Curious, Traveling To, Eating, Attending, etc.

The Feeling/Activity you select will appear at the top of your update post and will not count towards the three lines of text space.

3. Put the URL in your Facebook post

Many users don’t know where to click to connect to your website, so you can place links directly in your posts to make it easy for users to click and lead them directly to your website, increasing your chances of achieving conversions.

4. Make sure the image is relevant to the content

Your link preview image needs to be attractive enough to grab the attention of users who are quickly scanning your post. Typically, the image you can choose for a link preview is 1200 x 600 pixels.

Additionally, most links contain more than one image, and you can’t be sure which image Facebook will choose to display as the preview image. Therefore, you can use the Facebook Sharing Debugger to find out which image Facebook will choose before publishing the post and change it if necessary.

Additionally, if you use WordPress, the Yoast plugin will tell Facebook which image to use.

View a page or post in edit mode and scroll to the bottom of the page to the Yoast section. Click the Social tab to select or upload the image you want to appear with your Facebook link, then click Save.

Then paste the URL from the page or post into the debug tool, thus forcing Facebook to recrawl your link and find the image you liked.

5. Ask people to save the link for later use

What if your target customers see your post but don’t have time to browse or can’t click directly? One way to make sure they don't forget you is to let them save it. Facebook will remind users that they have saved a post, so you will have more opportunities to reach these users in the future.

6. Research and analyze audience behavior to determine when to post on Facebook

First, analyze your Facebook posts to see which times of day your posts get the most clicks. Next, create a schedule to identify when different customers will be available to read your posts. Typically office workers, housewives, and manual laborers have very different browsing times.

For example, if your target audience is stay-at-home moms, then a good time to post might be after the kids are in school. Office workers usually browse during their commute to and from get off work.

Finally, create a custom report that segments your Google Analytics session data based on Facebook sessions.

To do this, click Customization, and then click Custom Reports near the upper-left corner of the analytics dashboard. Then click the New Custom Report button.

In General Information, add a title for your custom report. Then in Report Content, name the report tab, click the + Add Metric button, and select Sessions as the metric group. In the Dimension Drilldowns section, click + Add Dimension and add Day of Week and Hour of Day as Dimension parameters.

In Filters, select Social Network and add Facebook in the empty field. Save your report.

Open the report, click Secondary Dimension, and select Hours. You can then see the dates and times when most people visited your site through Facebook.

Additionally, download the report as an XLS file to sort the data by date and time in Excel. This will give you a quick view of when you posted each day.

Adjust your posting schedule based on what you see. Be sure to test these schedules on Facebook to determine good times to post.

Author: Cross-border e-commerce Hugo.com

Source: Cross-border e-commerce Hugo.com