45 little-known business facts that 90% of marketers don’t know

01

The founder of Philips was Marx's aunt.

02

The classic version of Liushen Floral Water (glass bottle) has not been advertised as having the ability to repel mosquitoes (but it can relieve itching); if you want to specifically repel mosquitoes, you should buy mosquito repellent floral water with dicamba added.

03

Scents, like sounds, are patented, and big brands will buy out the patents for scents.

04

Fengyoujing can be taken orally, and Dettol can be applied externally.

05

Don't be too superstitious about body fat percentage. Generally speaking, the body fat percentage of domestic pigs is around 15%, while the body fat percentage of Victoria's Secret supermodels is usually around 17%.

06

McDonald's market capitalization is much higher than KFC; PepsiCo's market capitalization is much higher than Coca-Cola.

07

More than half of Shanghai GM's sales in 2019 came from joint ventures Baojun and Wuling.

08

Moutai is the oldest company among the Fortune Global 500, with a history of over 400 years.

09

Many domestic apps have anti-suicide intervention mechanisms. When you type in "suicide", they will dissuade you immediately.

10

Coca-Cola's name comes from coca leaves (Co-Ca) and tropical kola tree seeds (Cola). The former is the main raw material of cocaine. Therefore, early Coca-Cola, which had the effect of refreshing the mind, was sold in pharmacies.

11

The Peking University emblem was designed by Lu Xun, and Lin Huiyin participated in the design of the national emblem.

12

Hitler ordered Porsche (the person) to invent the Beetle, and later established Volkswagen to produce the Beetle, and later Porsche (the company) was acquired by Volkswagen.

13

Because paraquat was so effective, people drank it so much that production was halted.

14

Since 2013, India's low-cost airline Go Air has only hired female flight attendants because they are lighter and are said to save up to 4 million yuan (at the exchange rate at the time) in fuel costs each year.

15

The main ingredient of chocolate, cocoa beans, contains tannins and polyphenols that can prevent the formation of gingival calculus and tooth decay.

16

".tv" was originally the national domain name of Tuvalu. It was later rented by Helvetica and gradually became an international domain name. Now more than 10% of the country's GDP comes from the registration of .tv domain names.

17

Shiseido's name is derived from the phrase "Great is Kun Yuan, which gives life to all things" in the Book of Changes.

18

Samsung Group originally sold vegetables, and its exports were mainly to my country.

19

In 1974, Maotai liquor and Panda cigarettes were served on the plane.

20

IKEA's signature "Swedish meatballs" originated from Türkiye.

twenty one

Some companies have wild side businesses, such as Vanke raising pigs, Wuliangye making cars, and iQiyi running a restaurant business.

twenty two

Lao Gan Die is not a copycat. It appeared earlier than Lao Gan Ma, and the two even jointly drafted the standards for chili oil.

twenty three

The same boss is behind MINISO and Aiyaya.

twenty four

The milk tea shop with the most stores in the country is called "Mi Xue Bing Cheng", which has opened 9,500 stores; the convenience store with the most stores is Sinopec's EasyGo, which has opened 27,000 stores.

25

The owner of Feiying Blades started out by counterfeiting Feiying razor blades, and later the business was so good that he acquired Feiying.

26

The English word "mortgage" comes from Old French, and its literal translation into English is "dead pledge", which literally means "death contract/mortgage".

27

A WeChat call will be automatically terminated by the system after 744 minutes, the upper limit of WeChat friends is 5,000, with nearly 1 million people adding it up, the number of messages in the Moments can reach five digits, and dynamic comments can be up to 1,000 words.

28

Pepsi-Cola was originally used to treat stomach problems. Its English name “Pepsi-Cola” is similar to the English name “pepsin” for pepsin.

29

Kuaishou's "Like the Cute China on Kuaishou", UnionPay's "We Are All Answerers" and Bilibili's "The Next Wave" were all shot by Shengjia.

30

The motto of Shanghai National Accounting Institute is: Don’t cook the books.

31

The design of a leopard chasing a person in the ad for Treacle Syrup has a meaning: the English word for syrup, treacle, comes from the Middle French triacle, which means antidote and is a plaster used to treat bites from snakes and other wild animals.

32

Apple has produced sports shoes, Lamborghini has produced tractors, IKEA started out selling matches, and Wuling has built airplanes.

33

QQ’s previous logo was a skinny penguin, but it later gained weight (dog head).

34

Nike's slogan "Just Do It" comes from the last words of a death row inmate, "Let's do it"; Nongfu Spring's slogan "A little sweet" comes from a child who lives in Jing'an Temple.

35

There is a little Easter egg hidden in the KISSES logo, and the shape of their products is between the “k” and the “i”.

36

There are not only Want Want Hospitals, but also McDonald's Universities, located in Chicago, Tokyo, London, Sydney, Munich, Sao Paulo and Shanghai.

37

The comic book "Old Master Q" that many people often read when they were young was rumored to be plagiarized. The real author was Peng Di (originally named Feng Di) rather than Wang Ze (originally named Wang Jiaxi).

38

Zhonghua Pencil and Lao Feng Xiang Silver Shop are the same company.

39

The Chinese name of Vans is Fans, not Wans.

40

The Nike logo was bought from a student in 1971 for $35, and the Adidas "three stripes" cost 1,600 euros.

41

Bluetooth was named by Ericsson after the nickname of King Harald Blatand II of Denmark.

42

Fuling Zhacai used to have the name of the advertising company written on its packaging.

43

Sina’s English name “Sina” is a combination of the Latin word Sino (China) and the English word China.

44

The second-ranked self-pickup locker in China, China Post Express Easy, was formerly known as "Chengdu, I'm here".

45

Starbucks' medium cup is really a medium cup, it is not a marketing gimmick. It’s just that small cups are rarely sold in the country.

Author: The Beauty of Marketing

Source: The Beauty of Marketing

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