How can a short video go viral without showing your face? Here is the secret to increasing followers!

Sing rap in a baby voice?

Wearing sunglasses, a mask, a hat, and never showing your face in public?

Stand-up comedy comes out as soon as you open your mouth?

Recently, netizens have discovered a new cute treasure blogger, who is very talented! She studied broadcasting and hosting. Not only can she sing, she can also dance. She has a cute image and a funny soul, and her fans call her "Pippi".

In the past half month, this account has gained followers rapidly. Last week, the number of followers increased by 1.772 million ; in the past half month, the number of followers increased by over 4 million. On November 14, the number of fans exceeded 10 million!

There are many bloggers with cute accounts. Can they master the secret to increasing followers without showing their faces?

What is the core attraction of “Cute Fart” that has attracted millions of fans? Let’s explore what the charm is behind the host who sings intense rap with a very cute voice!

1. Who is “Cute Fart”?

1. Image

"It seems that there is no spring, summer, and autumn in the videos of Cute Fart, only winter." He wears a furry hat, a bright and thick coat, different styles of sunglasses, and colorful gloves anytime and anywhere.

Although it is wrapped quite thickly, it does not affect the "cute fart" from singing and dancing freely in the snow.

After seeing her works, you may be amazed, "Kawaii Fart may have grown up eating cuteness."

She dresses cutely, has a cute voice and a cute image.

Just the gloves she wears on camera can give us a rough idea of ​​this. A rough count shows that there are only about one, two, three, four, five, six, seven or eight different styles of gloves that Kawaii Pi wears, which have become her standard outfit when she appears on camera.

Paired with a warm hat and coat, the cute and adorable image gradually became recognizable.

But no matter what hat or coat you wear, your cute face will never show.

In previous videos, Keaipi only showed her forehead at most. In her Douyin account with her boyfriend, fans only knew that Keaipi had a pair of big, bright eyes.

As the number of fans continues to increase, fans' expectations for Keaipi to "show his face" are getting stronger and stronger. Recently, Keaipi also released a benefit for his 10 million fans and officially took off his mask to reveal his true face.

2. Content

As a blogger who can rap, Keaipi would occasionally rap his catchphrases at the beginning of the video.

"Yo, this is cute cute fart, don't tell me, 123, 321" , while saying it and following the rhythm, he drew different gestures with a pen wearing five-color gloves.

From the perspective of enhancing the iconic symbols of the content, this can help bloggers build the most basic layer of the account content wall.

For example, accounts such as “I don’t eat for free” often use a one-sentence introduction to strengthen fans’ memory.

① Voice appears on camera

The earliest works of Keaipi featured voices, and the content was mainly covers.

The first video released was a screen recording of a WeChat voice message, in which Keaipi rapped in a cute and fierce tone, telling her boyfriend that she wanted to drink milk tea. Because her voice was so cute and sounded like there was a leak, fans rushed to attack her and asked her to use red envelopes to "fill the gap".

This video currently has over 1 million likes. Judging from the comments, many of them are traces left by fans' "archaeological research" after the account became popular recently.

The sound of a cute fart is not only cute, but also very expressive. The ups and downs of the expression amplify the emotional appeal of the sound and make the user remember it more deeply.

Because of the cute and unique tone and the popularity of the work, many of the original sounds of Cute Fart have also been used by a large number of broadcasters, further expanding the exposure brought by the natural flow.

② Character appearance

Although the characters appear in the video, the cute little fart does not show its face.

Her videos are mostly shot from above, and fans can usually only see her facing the camera with one hand, doing various movements, singing rap. Sometimes her whole body is shown, wrapped tightly, twisting in the snow.

③Emojis

The #lickdogdiary videos released by CutePit are presented through the method of "landscape shooting + emoticons + dubbing" . Although the content is simple, the voice is cute and many works have gained high popularity.

At the end of the video, in order to express the heartbreak of the "dog licker", Keaipi poured water towards the camera, which led to the discussion of the "urine volume" in the comment section. This meme has also become a memorable point for fans.

In addition to emoticons, cute and playful fonts and emoticons also add to the "explosive cuteness".

3. Personality

"The first step in making short videos is to understand the account personality and content positioning." This sentence should be familiar to everyone.

But in Keaipi’s personal introduction, we can see that Keaipi does not have a very clear positioning.

But, can you have 10 million fans if your positioning is not clear?

①Cute Broadcaster

The account name, account avatar, blogger image... Although Kawaiipi claims that the content is uncertain, fans can feel a distinct feature of the blogger through the account content: as the name suggests, "Kawaiipi" is very cute.

I wonder how many of my friends were attracted by the cute fart in the video below and then started watching other videos.

Real, casual, optimistic and cheerful, many fans are attracted by the cute and energetic state, personality and attitude towards life.

He has a sense of humor, tries hard to create jokes, and his laugh is like a "machine gun".

Fans complained in the comment section, "We are really boring," revealing their helplessness in being attracted by cute farts and their love for cute farts.

We believe that not showing the face creates a sense of mystery for the blogger, but it is not a guarantee of increasing followers. Modern people are under a lot of pressure, and relieving stress, relaxing, and healing... making people resonate emotionally are the magic weapons for increasing followers. Among them, making people happy is the most valuable traffic treasure among the magic weapons for increasing followers.

② Non-rapper bloggers who can rap

Keaipi revealed in the video that he was a child who loved to talk a lot. When he was in primary school, he was "specially concerned" by his teacher because of his talkativeness. In order to prevent his talkative trait from appearing particularly abrupt in his daily studies, he applied for the broadcasting and hosting major.

As a blogger who loves to express himself and has a unique voice, Keaipi has fully demonstrated his ability of language expression in his video works.

In her personal introduction, she said that she is not a rapper, but her fans did not hesitate to praise her singing skills with words, and even gave her "homework" in the comment section.

Her cute image of saying harsh words in a cute and fierce tone is very contagious, and many fans love her fun, cuteness and wit.

When the number of fans exceeded 10 million, Keaipi released a preview of his face.

When a host who doesn’t show his face shows his face, it is often a turning point that determines the future traffic of the account.

Keaipi released a video showing his face on November 16. As soon as the video was released, fans said that Keaipi was as cute as they imagined, and this video also directly made it to the Douyin hot list.

2. What other accounts are there in the industry that do not show their faces?

There are many accounts in the industry that do not show their faces, but not many of them are popular.

In the field of short video live streaming, appearance is the first information point perceived by users. Accounts that rise to prominence due to their high appearance appear frequently. When users don’t know what the blogger looks like, the blogger must have another memory point for fans to remember , such as skills, or being an expert in gaming.

Before the short video track became popular, IPs such as "Dujiao SHOW" and "Tongdao Dashu" became popular on the Internet with the help of long videos and graphic content, and many IP products were derived, which were converted into actual commercial value.

With the help of short video platforms such as Douyin and Kuaishou, bloggers with accounts that do not show their faces have more room to grow.

Take the well-known account "Yi Tiao Xiaotuantuan" as an example. Xiaotuantuan was originally a host on the Douyu platform. After she posted clips of herself playing games such as PlayerUnknown's Battlegrounds on the Douyin platform, she quickly gained a lot of attention with her cute and naughty unique voice, interesting and funny commentary and covers.

Xiaotuantuan’s cute girl voice has made her clearly recognizable, and she continues to operate her accounts on various platforms with great care. As her fan base grows, Xiaotuantuan has also gained greater room for commercial development.

We cooperated with AutoNavi Map to record the Xiaotuantuan smart navigation voice package, which also caused the download volume of AutoNavi Map to soar.

In addition to Xiaotuantuan, accounts such as "Black Face V", which is famous for its special effects and does not show its face, have also received a lot of attention.

They are all bloggers who are talented and good-looking but don’t show their faces. So is it really good not to show your faces?

3. Commonalities of Account Operation without Showing Face

Why do bloggers not show their faces? We analyze and summarize several commonalities:

1. Reasons for not showing your face

① Worried about not looking good enough

"Turn off the beauty filter, turn off the filter, turn off the face-slimming function..." Previously, short video platforms had set off a wave of "returning to natural beauty". Some bloggers lost fans because of this, while some bloggers gained more attention.

Appearance is a knife that cuts through traffic. Bloggers with good looks seem to be more likely to gain attention and love. In such an environment, bloggers worry that their looks will not be liked by fans, or in order to avoid fans being overly concerned about their good looks, they choose not to show their faces, hoping that users can pay more attention to their personal skills and talents.

②Separate creation from life

Some bloggers don’t want their friends and family to notice that they are shooting short videos, and not showing their faces can avoid this problem to the greatest extent.

③ Create curiosity and strengthen fans’ desire to explore and pay attention

Not showing the face creates a sense of mystery. As the account size continues to grow, discussions about the blogger's appearance often also mean high traffic attention.

Showing your face can also be used as a way to operate an account, become a benefit to fans, and generate more interactions with fans.

2. Commercial realization space

In accounts that do not show their faces, such as "Kwaiipi, Xiaotuantuan", we can see different ways of monetization.

① Leverage your skills to realize commercialization

It is often easier to find direct monetization space based on the blogger's own strengths and expertise.

Take Xiaotuantuan as an example. It cooperates with AutoNavi Maps with the help of voice and realizes monetization through voice.

②Accept advertisements

Traffic is money. When the account has not yet clarified the monetization method, accepting advertisements is one of the commercial monetization methods that most bloggers can easily achieve, such as embedding links to various apps in the comment area.

"可爱屁" cooperated with HEYTEA and released the post "#Photograph together with @HEYTEA to imitate a butt# and beat the lemon vigorously to get a low-sugar and slightly astringent taste! The #HEYTEA bottled lemon tea is really addictive!", recommending the HEYTEA lemon tea drink.

③Sell IP

When an IP has accumulated enough attention, it is endowed with greater commercial development potential. Therefore, there are many IP accounts that are listed for financing. IP creators can choose to hold the IP or sell it for cash.

Take "Tongdao Dashu" as an example. In 2016, the author of Tongdao Dashu sold the IP he created and cashed in 178 million yuan, which attracted attention.

Accounts that do not show their faces have common operational features and each has its own strengths in terms of commercial monetization models. However, any commercial monetization model will ultimately come down to the issue of fan acceptance.

Nowadays, many bloggers are becoming more cautious about monetization. "Losing fans if you monetize, no income if you don't monetize" is a problem that many bloggers have to face.

However, many outstanding bloggers have also used successful cases to pave the way for their peers. For example, "Li Ziqi, Papi Jiang, Xiao Tuantuan" and others use content to incubate IP, and IP feeds back for commercial monetization, which has become a very smooth business model.

So, as a new blogger in the face-less camp, what kind of commercial monetization path will "Kwaii Pi" explore? This has also become the focus of expectations and attention of industry insiders.

Author: Feiguahui

Source: Feiguahui