20 tips to master SEM and information flow, how many have you used?

Today I have compiled some common tips for SEM and information flow . Come and see how many of them you have used?

At the same time, everyone is welcome to leave comments and add to the content!

When I was doing information flow advertising for clients, I found that there were significant differences between information flow advertising and search advertising , which was more like the difference between hard advertising and soft advertising.

Because it is placed in information consultation, the simplest thing is of course to make the title stand out and attract clicks. I have summarized a wave of general titles:

How to XX?

These ten things will affect your life in the next five years!

He can actually XXX, he XX...

What is it like to experience XXX?

You may not know about XX...

Of course, different industries need to adjust to suitable titles according to different scenarios, and also need to collect titles of different writing styles. Take the decoration industry as an example:

It's crazy, how can the entrance be without it?

My neighbors beat me in terms of money, but they lose miserably in this regard.

Furniture can be done this way? We only used 20% of the functions...

The click-through rate is rising rapidly, of course you also need to pay attention to the bounce rate!

▼ The title of the information flow must be normal, don't use shocking words

An unexpected title related to the product is better, such as the fresh and clean style of decoration for post-90s. The cover picture must be clear and beautiful.

▼Several tips on how to improve ROI through Baidu search engine bidding promotion

1. Create promotion plans for PC and mobile terminals respectively, and write creatives based on the characteristics of PC and wireless terminals respectively. You can also set different bids according to needs to obtain ideal rankings.

2. Bid in different time periods based on the characteristics of your own industry, consultation conversion rate after customer visit, transaction conversion rate and other data indicators. Seize favorable rankings for keywords in premium time periods. Reduce the overall ACP of the account.

3. Based on the attributes and characteristics of keywords, analyze the needs of the search population. For the same account and different planning units, set up landing pages with strong relevance and targeting to improve the conversion rate after the user visits.

▼ When customers want precise promotion, what to do if one word package contains thousands of keywords? Delete it once and then add it yourself, which is faster and more accurate.

All sections of the Express Shop can be adjusted up and down. For example, for well-known companies, it may be more effective to put the company introduction and honors in the front section.

▼ Baidu Index, Baidu navigation is really useful

Look at the development trend of an industry, look at the related search terms, conduct crowd analysis on users, etc., see through the industry and potential users in minutes, provide directional suggestions for Baidu promotion , and the key point is that such a good product is free to use.

▼ Baidu promotion account, using Baidu statistics, you can see the latest customer visit information, instantly judge the matching degree and relevance of keywords, and improve the promotion effect. See if it is very useful~~

▼ In the fierce competition of search engine bidding rankings , quality is a very important indicator. The full star quality can be achieved by reasonably allocating planning units and the number of keywords when you start to build an account. The next step is to do a good job of ranking and matching when you go online, and ensure that there are enough display clicks. The quality will have a high value soon after going online. The quality still needs to be planned when the account is built.

▼ Quality optimization method:

1. Account structure and quality optimization must first follow the principle of keyword corresponding to creativity.

2. Click-through rate. In the same industry, the promotion display volume on the same day is likely to be the same. Under the same display volume, the more clicks it receives, the greater the weight the search engine gives to the account.

The weight mentioned here is the quality degree.

3. Creative optimization includes the following aspects:

(1) Red, appears 3 times or more. When using red floating part, it is better to place the red part simply in the title rather than simply in the description. It can be placed at the beginning of the title or description.

(2) Fluency: ① Fluency when describing a sentence. It’s very simple, just read it yourself after you write it. ②The impact of account structure on fluency, because wildcards have the function of replacing keywords.

(3) Relevance: ① The relevance between keywords and creativity. ① The wording should be accurate and the creative should be written based on keywords; ② The relevance of the creative content to the target web page (landing page). Avoid having all creative access URLs be the homepage. It is best to have an independent landing page.

(4) Attraction: ① What pain points are solved; ② Activities/discounts/guarantees, etc.

(5) Short: ① The character count of the title is limited to about 25 characters. ② The description is only written on the first line, and the second line is not written.

▼ Bidding promotion: Remember to set the big dimensions, such as time period and region. You need to pay attention to the peak period for PC and mobile terminals in the industry.

Use the above matching method for phrases, remember to add "no", you can find it in the search term report. Keyword Planner is a very good tool for keyword development. It should be differentiated according to different parts of speech and population needs. It will be more efficient to use Excel macro tools.

The latitude of information flow can be referenced by using Baidu Index or Baidu Sinan, and the effects of different advertising materials can be tested more frequently. The advertising titles of clickbait are suitable for GD information flow and other CPM charging models.

▼ Baidu Knows, as the world's largest Chinese interactive question-and-answer platform, some of its questions are more technical, often requiring certain professional knowledge in a certain area.

In fact, the number of people who truly understand is limited, so it is difficult to get satisfactory and high-quality answers.

I hope to push it to more experts to answer questions, rather than just being limited to the labels of the question itself!

▼ Is it too troublesome to set up a web version of a Baidu promotion account?

Baidu Promotion Assistant can help you save a lot of time in minutes by adding keywords and creativity in batches. Don’t know how to expand words? The keyword expansion tool plus the keyword assembly tool will make you worry-free~

▼ If you are promoting for a company or individual, you can post some high-quality, original articles on some high-authority platforms or websites, and searching for keywords can also increase the number of Baidu crawlers. You can also send messages on some B2B platforms.

▼ Don’t think that increasing the bid coefficient and using multiple styles are just for consumption. Use Lead Link to increase the telephone bid coefficient, and you will find it extremely useful in the end.

▼ Smart landing page now launches the "website acceleration" product, which directly helps customers improve the website opening speed and reach rate without customers having to do anything. It is expected that the reach rate will increase by 26% and the site opening speed will increase by 50%, which will help improve the effectiveness of customer delivery.

▼ Baidu Statistics downloads visitor IP information, filters visit frequency and promotion sources, and can batch select high-frequency visitor IPs for blocking.

▼ Baidu promotion has a bidding ratio based on region and time period, which is really useful! But it would be nice to be able to add this functionality to the client as well.

▼ When you use Baidu to promote search engine bidding, time-divided promotion can help you effectively occupy market share. The most important thing in bidding promotion is price, but using different prices in different time periods is the core concept to maintain competitiveness.

▼ Baidu Wenku must launch the enterprise version!

▼ Baidu promotion keyword assembly is very practical for our automotive industry. Era + brand + car series + money/price/fee/configuration/picture, the keywords will come in minutes.

▼ Baidu Maps . I am talking about this in light of the current bicycle market. The bicycle mode in Baidu Maps provides a good road condition option for people who like cycling.

Just bring Bluetooth headphones (don't listen to music while riding a bike, it's very dangerous) and you will have no worries throughout the ride.

I would also like to make a small suggestion. You can display climbing or altitude increase prompts and real-time altitude status in the cycling navigation, which will also help adjust the cycling status.