Introduction to vivo App Store CPD Promotion Platform

CPD Promotion Platform Introduction

The vivo App Store is an important channel for vivo users to obtain applications. Relying on the huge user base of vivo smartphones and massive advantageous resources, the daily distribution volume has exceeded 270 million and the number of online users has exceeded 180 million. The vivo App Store aims to provide partners with the most thorough and comprehensive mobile Internet application access platform based on changes in user needs and application development trends.

The vivo CPD promotion platform provides a simple and efficient delivery channel for customers who are willing to promote, while meeting their needs for timely, accurate and simple understanding of promotion account performance to assist in decision-making. CPD (Cost per Download) means paying by download, charging according to the actual download volume, the effect can be quantified and the cost can be controlled.

1. No need to wait, promote immediately

There is no need to schedule for the CPD promotion service of vivo App Store. After the application has passed the review, agreement signing, payment and other processes, you can immediately launch a new promotion plan, determine the promotion time (calculated in days), check the receipt of funds through finance, and confirm the recharge immediately, greatly improving the delivery efficiency.

2. Personalized recommendation, accurate effect

In order to improve the download conversion rate and avoid repeated download charges, the mobile terminal has made personalized recommendation displays. The advertisements displayed in each mobile phone may be different. If the mobile phone has downloaded a certain application, the application will not be displayed repeatedly in the CPD position.

3. Controllable accounts and costs

The promotion account is completely managed by the customer, who controls costs by setting a daily promotion budget in the background. When the funds are insufficient, the system will automatically send SMS notifications according to the settings. When the funds are used up, the system will automatically shut down the promotion plan, and will automatically resume the promotion after the renewal recharge is successful.

4. High-quality resources and transparent data

vivo App Store provides customers with high-quality display resources. Customers only need to bid and select the app to be promoted, and the system will automatically promote it based on factors such as the match between the app and the display location, the app quality, and the bid. The backend supports viewing promotion effect data such as daily download volume, unit price, and cost.

5. Application types that CPD does not currently cooperate with

The application categories in the following table do not support CPD cooperation at the moment. If you are in the following application scope, please do not enable CPD cooperation;

Related reading:

1.VIVO App Store Open Platform Application Review Specifications

2.VIVO App Store Application Submission Process

3. Reasons for freezing VIVO developer account and application process for unblocking

4. Commonly asked questions about VIVO App Store management

5. Common questions about VIVO App Store app review

6.Guidelines for using vivo advertising alliance

7. Frequently asked questions about VIVO App Store CPD bidding!

8. vivo App Store CPD Cooperation Process

9. Introduction to vivo App Store CPD Promotion Platform