Douyin Promotion: How to seize the Douyin bonus period?

Tik Tok is the most popular short video APP at the moment. The popularity of short video content applications has greatly promoted some products. Its amazing ability to bring goods has created huge e-commerce dividends.

So how do you seize the dividends?

1. Tik Tok: A successful short video platform

1. The current situation of TikTok

1) Tik Tok is the most popular short video app in the world.

2) The number of monthly active users is as high as 150 million, and the number of daily active users is as high as 32 million

3) Users spend 76 minutes on the TikTok app every day.

2. The commercial potential of TikTok

As the most popular short video in the world, Tik Tok brings huge traffic value.

Short video software can use precise positioning to vertically refine content and accurately deliver it to user groups, saving costs and improving efficiency.

Douyin has obvious commercial potential. Whether in advertising placement or e-commerce, short videos have excellent platform advantages and traffic advantages.

3. User profile of Tik Tok

1) Female Advantage

The proportion of female users in Douyin short videos is significantly higher than that of male users, accounting for 66.4%.

2) Younger

Young users still account for a large proportion of Tik Tok short videos, with users under the age of 19 accounting for 20% and those under the age of 24 accounting for 52.8%.

3) Leading the fashion trend

The user population of Douyin is mainly distributed in first- and second-tier developed cities. Fashionable, fun-loving, trend-following, and chasing trends are all labels of Douyin fans.

4) Have financial strength

Not only the education level, but also the income level of Douyin users is on the high end, and they have financial strength. The purchasing power is strong and the demand is high.

4. Advantages of Douyin’s success

1) 15-second short video, watch the end at a glance

Videos are a combination of text, visuals, sounds, and dynamics. They are more likely to stimulate users' senses and trigger emotional resonance in users. They are also short in duration, so most people will watch the video to the end.

2) Simple special effects and filter effects

The work that originally required professional post-production can now be completed simply and roughly with the help of Douyin, which reduces the difficulty of recording, increases the watchability of the video, and satisfies the user's desire to share.

3) Grassroots and contemporary

The videos recorded on Douyin are all about the ordinary life of ordinary people. No matter how well you record it, there will be viewers. If it is exquisite, people will be amazed and like and share it. If it is crudely recorded, it will not be disliked. This has accumulated a large number of basic stable users.

2. Douyin: The new darling of e-commerce

1. Tik Tok’s Early E-commerce

It is not uncommon to see an increase in search traffic by adding "same as TikTok" or "TikTok artifact" to the title.

Through the analysis of background search data, the search index for Douyin-related products has remained high. Regardless of the type of product, the search volume for keywords related to Douyin is not low.

Because many users will become interested in products related to Douyin's short video content while using it, and then they will be guided to make purchases.

E-commerce sellers who are able to keenly smell business opportunities will quickly publish the corresponding products on Taobao and earn profits.

2. Douyin’s new monetization model

Douyin now has a new shopping cart function, which allows users to directly add products corresponding to scenes in works to the shopping cart below Douyin, and users can go directly to the Taobao store to make purchases and place orders.

The perfect combination of Douyin shopping cart and Taobao platform, the opening of live broadcast and product windows, solves the problem of users having difficulty finding and purchasing products. The key is to solve the problem of user trust. As long as Douyin players see something they like and can buy it, the goal of sales monetization can be achieved quickly.

3. Seize the dividends of Douyin

1. Directly place official advertisements

1) Splash screen ads

Splash screen ads do not currently support any targeting conditions, but support pure display and landing page jumps, setting direct links, and jumping to internal pages of the Douyin APP.

2) Tik Tok information flow GD single page advertisement

It appears in the fourth place on the recommended channel of the Douyin APP. Each ad is only shown once to each user. The same material can only be run for a maximum of one day. Repeated delivery of the same material in various forms is not supported.

3) Tik Tok Stickers

Brand-customized Tik Tok stickers can be downloaded and used by users in the sticker column when shooting. It can inspire users to actively spread the information, and after sharing, it can trigger secondary use. At the same time, when users actively use it, they have a high acceptance rate and the interaction time is longer.

2. Collaborate with influencers

As a major traffic generator at present, Tik Tok does have many opportunities and many monetization models.

A certain amount of compensation is given to internet celebrities to insert advertisements in short videos. Generally, this type of advertising is determined by the number of Douyin fans and the number of video views.

With the emergence of Douyin's new monetization model, cooperating with internet celebrities is a good way to seize the dividends.

1) Find the right influencer

You need to find an expert who matches the product so that it doesn’t seem out of place.

2) Customize or provide content

Tik Tok influencers use various clever methods such as video patches, sponsored voice-overs, image endorsements, interactive stickers, launching challenges, or by choosing merchants’ advertisements for brand co-marketing.

3) Native communication

Leverage the influence and creativity of influencers to disseminate brand marketing content. After entering the recommendation flow normally, it will be spread natively on the Douyin site.

4) Secondary transmission

Video content can be used for secondary dissemination on other platforms and in other forms.

5) Video Retention

The collaborative video can be retained under the expert’s account for a period of time and continue to be disseminated.

1. Merchants settle in to create

The most important things for merchants to create on Douyin are content and creativity. They can create on their own, accumulate resources, attract traffic, and be safe, stable, and sustainable.

However, they need to take corresponding risks and solve problems such as small number of fans and insufficient dissemination efforts.

Source: Lao Xia