Compilation of hot marketing advertising materials for August!

August is coming soon. Are you ready for August's hot marketing advertising materials? Come and have a look! Making ads relevant to hot topics is also very helpful in improving advertising effectiveness!
August nodes: Army Day, Chinese Valentine's Day, Victory Day of the Anti-Japanese War, Beginning of Autumn, End of Heat, Ghost Festival, International Youth Day, Chinese Father's Day, the 10th anniversary of the Beijing Olympics, the 1st anniversary of the Jiuzhaigou earthquake, etc.

Army Day - Keyword: Patriotic Military Spirit (8.1)

August 1st is Army Day, the anniversary of the founding of the Chinese People’s Liberation Army. How should advertising materials leverage this serious hot topic?

1. Online: posters and H5. You can start with keywords such as the People's Liberation Army, patriotism, and spirit. For example, H5: Reviewing the founding of the People's Liberation Army; for example, articles: Popularize knowledge about the Chinese People's Liberation Army and take stock of posters and H5 that leverage the momentum.

2. The camera APP can launch new special effects, such as generating photos of you in military uniform, military cap, etc.

3. Relive the spirit of the PLA in classic film and television dramas, and revisit the spirit of the PLA in reality, such as the presence of the PLA in major disasters and accidents.

4. New media can take advantage of General Zhang Zhaozhong to review his quotations, audio and video, emoticons, etc.

Men’s Day, Chinese Father’s Day – Keywords: Men’s Fatherly Love, e-commerce (August 3, August 8)

August 3 is Men's Day, because International Women's Day is on March 8, and the date of Men's Day is exactly reversed. How to take advantage of this hot topic full of fatherly love?

1. E-commerce platforms, offline stores, men's clothing brands (health products) can offer discounts and promotions, and you can also contact us for advertising. We have the qualification to promote on all platforms. There is nothing we can't do, only what you can't think of.

2. Weibo and WeChat can reserve an interactive topic: talk about the heartwarming things your father has done since you were a child/one sentence per person to express your love for your father.

3. Trendy companies can give male employees a day off to celebrate their "83 Men's Day" and promote the company's image.

4. Chinese Father's Day (August 8)

10th Anniversary of the Beijing Olympic Games - Keywords: Olympic Patriotic Sports Spirit (August 8)

Time flies! It has been 10 years since the Beijing Olympics. Do you still remember these things about it? We should also take advantage of this hot topic!

1. New media can review the Olympic Games 10 years ago, such as Olympic champions, exciting events, grand opening ceremony, etc.

2. WeChat can tweet news, such as the differences in opening ceremonies in various countries, China's combination of ancient style and technology, etc.; for example, videos of the 2020 Tokyo Olympics, revelations about the opening ceremony, etc.

3. Starting from the country’s strong sports, we can look ahead to the events in which China is expected to win at the 2020 Tokyo Olympics.

4. Brands can sponsor or produce some sports events to promote the country’s sports spirit and the spirit of never giving up and self-improvement.

1st Anniversary of Jiuzhaigou Earthquake——Keywords: Pray for Peace and Blessings (August 8)

In the blink of an eye, it has been one year since the Jiuzhaigou earthquake. When the sadness fades away, what remains is hope. Brands need to be cautious when leveraging this heavy hot topic.

1. The brand’s poster copy should start with blessing and peace.

2. New media can publish articles, such as the touching stories during the Jiuzhaigou earthquake, how those people are doing now, or promote and popularize earthquake prevention, handling and escape knowledge.

3. Visit Jiuzhaigou one year later and promote a positive and hopeful spirit.

(August 12th was similar to the third anniversary of the explosion in Tianjin Binhai New Area.)
Chinese Valentine's Day - Keywords: Love Bouquet Chocolate (August 17)

That’s right, Qixi Festival is coming! This ancient Chinese festival of love is also a day that makes people spend a lot of money. Dear advertisers, have you figured out how to attract this wave of traffic?
1. Should local businesses such as flower shops, restaurants, cinemas, and hotels consider local promotion? Momo and WeChat advertising are both great ways to promote your business. If you’re interested, please contact us quickly. We’ll provide you with a one-stop advertising and marketing solution!
2. New media can tweet, "I want to say this to him/her on Chinese Valentine's Day," or they can plan and organize an online or offline blind date event.

3. Wedding photography can focus on expressing love, affection, etc.

4. The decoration industry can emphasize that if you love her, you should give her a romantically decorated home.

Movie release——Keywords: poster, star, copywriting

August is the busy summer season, with several blockbusters released, such as "Love Apartment", "The Richest Man in Xihong City", "Mysterious World Adventures 4", "Bloody Guangchang", "The Bombing", etc. Who will win the box office championship? However, for every hit film, brand leverage is essential.

1. WeChat push, advertisers can organize the poster copy of the film, as well as the advertiser version of the classic lines.

2. Movie blogger public accounts can take advantage of the opportunity to evaluate characters and discuss movie plots.

3. For the hit movies that appeared this month, you can do more analysis to find out why they deserve high box office. How are the actors’ acting skills? wait.
Star’s birthday——Keywords: star, advertisement, support

Many celebrities have their birthdays in August, such as Faye Wong, Tong Liya, Zhang Yuqi, Ni Ni, G-Dragon, Leo Ku, Wang Kai, etc. It is time for fans and brands to support them. How to take advantage of a big star’s birthday?

1. Offline: Fans will support their idols on a large scale, such as on car bodies, platforms, elevator posters, etc. The businesses involved can make preparations early.

2. Online: Social platforms, such as Weibo, where brands can post congratulatory messages.

3. Brands that have advertising endorsements with the birthday star can carry out preferential promotions, or initiate donations and give away brand products to poor mountainous areas to enhance their brand image.

4. Public accounts and bloggers can take advantage of the momentum. For example, "Ten Songs That Faye Wong Must Listen to", "Tong Liya's Love Life", "Why Did Ni Ni and Jing Boran Break Up?" "wait.

Other important node notes:

August 7th: Beginning of Autumn

August 12 International Youth Day

August 15th, Victory Day of the Anti-Japanese War

August 14th Green Day

August 19th is Coco Chanel’s birthday

August 22, Deng Xiaoping’s birthday

August 25th, Ghost Festival

Related reading:

1. Online marketing promotion: How to use H5 activities for brand promotion!

2. Brand promotion and marketing丨How to make users remember your brand?

3. Brand promotion: How to lay out the content marketing matrix?

4. Brand promotion: Brainwash advertising has no effect at all!

5. Brand promotion, how to formulate a brand portfolio strategy?

6. A collection of phenomenal marketing and promotion cases in the first half of 2019!

7. Marketing promotion strategy: How to make good advertising?

8. How to plan a public relations article that is natural and has “traffic”?