Is Kuaishou promotion useful? How to promote on Kuaishou?

After 7 years of accumulation, Kuaishou has become a fixed traffic community. Users produce more than 10 million pieces of content every day, most of which are faithful records of life. Kuaishou users declare their own sects to the Kuaishou world through naming, labeling, introductions, etc. So for those friends who have just come into contact with Kuaishou, if you want more users to pay attention to you, how do you promote Kuaishou live broadcast? Next, let’s follow the editor to learn about it.

Is Kuaishou live broadcast promotion useful?

On Kuaishou, users can use photos and short videos to record their daily lives, and can also interact with fans in real time through live broadcasts. Kuaishou’s content covers all aspects of life, and its users are spread all over the country. Here, people can find content they like, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting selves.

With the popularity of Kuaishou, many stores have sensed business opportunities and have deepened fans' understanding of their products through sharing short videos.

What are the advantages of Kuaishou live broadcast promotion?

1. There are a large number of active users, with 50 million daily active users, which brings enough audiences for advertising exposure.

2. There are many young people in the user group. More than 87% of Kuaishou users are born after 1990, and the advertising audience is precise.

What should we pay attention to when promoting on Kuaishou ?

1. We should try our best to improve our introduction and information

No matter which platform you are on, your information must be as complete as possible. Of course, it does not mean that you have to fill it out carefully. For example, for an avatar, don't just make a random avatar. You should first go to the big internet celebrities to see how other people's avatars are made. Then look at more and find some patterns. Then make a similar avatar related to your own field.

When we are operating, we can also use some small accounts to promote our big accounts. The small account avatar should also be made more professional, and make full use of the personal signature, which are things that everyone can see at first glance.

2. Post some short videos with your contact information

These are all platforms we can use for publicity. In addition to short videos, we can also make some GIF images of the products. Sometimes the effect of animated images is better than short videos.

3. Use the comments of those popular videos

Those popular videos have many people following them, so we can just attract traffic through comments here. However, all comments must be reviewed before they can be seen by others, so we should be careful to avoid sensitive words. Of course, normal comments can actually be approved. I believe you, being smart, can definitely think of how to comment specifically.

4. Content

Judging from the current situation, there are many people paying attention to short videos about daily life on Kuaishou, and everyone likes to use their spare time to watch humorous videos, so our content can be more about daily life. Then try to make some humorous videos. In fact, this kind of videos are very easy to make. Just go to funny jokes websites and turn other people's funny jokes into videos.

5. Cover and Title

In fact, the most important things are the cover and title. As we all know, the discovery page of Kuaishou displays the cover. If the cover is not attractive enough, people will not click on it. Then no matter how good your content is, it will be useless.

How to do Kuaishou promotion?

1. Accurately find the entry point of content and industry

The angle from which the content is approached determines the overall direction of the content and is the top priority before content creation. The most common approach is to start from the perspective of product experience. For example, the clothing industry starts from the outfits of celebrities, and the consumer electronics industry starts from product reviews. You can also approach it from the perspective of the production process, for example, in the catering industry, you can approach it from the cooking process. You can also start from the consumption process. For example, the promotion of answer tea starts from the consumption process of consumers revealing the answers to their questions. Whether it is products, production or consumption, finding the right entry point is the first step for an enterprise to start content creation.

2. The reason why short videos like Kuaishou can become popular

It is closely related to its own lightness and entertainment. Therefore, if you want to promote Kuaishou well, the most important thing is to protect the original fun of short videos and not let users feel disgusted or resistant.

3. Make full use of the advantages of short video marketing

For example, compared with traditional promotion, Kuaishou promotion can show the usage scenarios of products more vividly and intuitively. For example, if you put a hat in a store, others may not think it looks good. However, if you wear this hat while shopping or driving outside, the intuitive presentation of the scene will greatly increase the user's sense of involvement and can greatly improve the customer's desire to buy.

4. Add Kuaishou Store

Through cooperation with third-party platforms such as Taobao and Youzan, Kuaishou App has added a new “Kuaishou Shop” entrance. Kuaishou anchors can directly guide fans to enter merchant stores to view recommended products in Kuaishou works, short videos, live broadcasts and other scenarios; fans can jump to third-party platform stores such as Youzan, Taobao, and Tmall by clicking. Currently, Kuaishou has achieved mutual connection of user accounts with some third-party platforms, and Kuaishou users can purchase directly. In the future, this function will also set corresponding templates according to different industries.

The greatest value of the Kuaishou promotion platform is reflected in the fact that by continuously recording personal life and deepening personal content platforms, Kuaishou's broadcasters have accumulated a large number of loyal "fans" with similar values ​​and attributes. Different from fans’ following of stars, it is more about value identification and equal communication. Therefore, Kuaishou broadcasters are surrounded by people with the same values ​​and attributes, who have extremely high trust and loyalty, and can better carry out effective promotion.

The user base is huge!

Kuaishou users are mainly young users born after 1995 in third-tier cities, and its user base is also penetrating into large cities. When we decide to place Kuaishou ads , we need to first determine whether our company's products are compatible with Kuaishou users. For example, for companies in the gaming industry, Kuaishou ads are very suitable because the post-95 user group is the main force of gaming and has a huge demand for gaming products. The wedding photography industry also has a high degree of compatibility with Kuaishou users.

Plan every aspect of advertising

This includes analyzing advertising materials, landing pages, customer service, page details, etc. Only by unifying these items can better advertising effects be achieved.

For Kuaishou advertising , please contact Qinggua Media official

Related reading:

Kuaishou live broadcast promotion introduction and delivery guide

The most comprehensive guide to Kuaishou information flow advertising

Kuaishou advertising promotion forms and Kuaishou video advertising advantages!

Kuaishou Information Stream Advertising Guide

Kuaishou short video advertising platform gameplay + case introduction!