Why is Alipay’s annual bill so popular? Decoding the most popular keywords of the year

In a short period of time, a large number of people in my circle of friends were sending their annual Alipay bills.

Unlike previous years when people only posted bills and payment transaction ledgers, this year many people posted their keywords for 2018.

Many people have said that Alipay really understands them and it is so accurate!

Why is it so accurate? Is it based on the big data analysis of your past consumption? Is it an advanced artificial intelligence like AlphaGo?

NO!

This is not the first time this has happened.

Remember this year’s left and right brain test?

Even though the data was randomly generated, a large number of people still believed it and felt that it was telling their true selves.

Why would you believe it? Because people will unconsciously believe in those vague and ambiguous words and put themselves into them.

For example, look at these "drama queens" in my circle of friends...

This psychological effect, called the Barnum effect, was demonstrated by psychologist Bertram Fuller through experiments in 1948. It is named after the acrobat Barnum and states that everyone will easily believe that a general and general personality description is particularly suitable for him.

Even if this description is very empty, I still think it reflects my personality, even if I am not that kind of person at all.

Let’s take a look at these Alipay keywords. There are actually only 20 in total.

(The word "poor" someone posted is fake)

Because of the Barnum effect, these words and annotations will make you feel very "accurate".

If someone gives you a blessing, whether it is true or not, will you refuse and deny it?

For example, if someone says that you will live a long life, will you refute them?

If someone tells you that you will meet someone you are very attracted to next year, would you object?

Someone says that you will have a great fortune at the end of 2018. Would you try to believe it?

If you are given some additional evidence and feel that his predictions are based on some of your past experiences, you will believe it more.

But why do you feel compelled to post these words on your Moments?

If your leader points out your mistakes and you think they are very accurate and right, will you post it on your Moments to let the world know?

Therefore, these words not only satisfy people's good wishes, but also help to improve themselves and their image in the eyes of others through these words.

Some people, after eating a delicious meal, will immediately take out their phones to take photos and post them on WeChat Moments before everyone starts eating. Why?

Those who see his circle of friends cannot eat it, so what benefit will it bring to others?

People who post food photos on their Moments don’t do so to bring benefits to others, they just want to let others know that “I’m living a good life.”

Take a photo of the table when reading, take a photo of the sunrise when running, take a photo of the cup when drinking Starbucks , take a photo of the boarding pass before taking a plane, and become a photo-posting maniac when traveling abroad...

Show your good side to others, because this will increase others' recognition of you.

In order to improve ourselves, we are actually constantly looking for more materials to express ourselves.

In fact, people's desire to express themselves is endless, but there are not many life materials that can show themselves in real life.

So if there is a platform that provides you with a material that can well demonstrate yourself, you will not be able to resist the urge to post it.

When many people are posting, a herd effect will begin to form, and they will join in, involving more people and eventually causing a screen-sweeping phenomenon.

Conclusion

To sum up, the Barnum effect makes you feel that your predictions are very accurate, and that they can highlight yourself and help improve your self-image, and then many people follow the crowd and can't help but post them on their Moments.

Finally, let’s take a look at these annual keywords and annotations:

Appearance justice:

In 2018, you will invest more in yourself. You, with your stunning looks, are the scenery of the earth.

Style:

In 2018, you have a more fashionable taste. You look stylish in whatever you wear, and you live a more stylish life.

tide:

In 2018, you will be more stylish. You have tried all the new things and played with all the trendy things, and you are the trend vane.

warmth:

In 2018, you will be better at managing your life. A cup of tea, a pot of soup, a bed, and a bouquet of flowers, this is probably what an ideal life is like.

soft:

In 2018, you’ll pay more for it. Even if you are wearing armor, you will always be soft at heart.

know:

In 2018, you will understand better how to pay for "likes". There are thousands of things in the world, and "like" is the most difficult one.

Talent:

In 2018, you will enjoy exploring the vast spiritual world. “Beautiful appearances are all alike, but interesting souls are rare to find.

taste:

You will be more discerning in 2018. If you can appreciate art, you are a work of art.

distance:

In 2018 you can go back to see more scenery. Life is not about rushing along the way, but about feeling the way along the way.

Achievement:

In 2018, your fighting power will be stronger. Life is like fighting monsters and leveling up. Only when you become stronger and stronger can you face the boss in real life.

free:

In 2018, you will enjoy the freedom of traveling whenever you want. The radius of a tire is less than half a meter, but the radius of life is more than just a few rings larger - it will lead to a better distance.

worth:

In 2018, you will give more to your home. All the hard work is worth it and all expectations will come true.

persist in:

In 2018, you will love sports more. If you can control these lines in your body, you will be more confident in controlling other lines in the world.

capable:

In 2018, you will have more time to enjoy life. True competence means always being able to find someone suitable to do the job for you.

Head of the House:

In 2018, you will be better at taking care of your family. Managing the daily necessities well is the great wisdom of life.

Prosperity:

In 2018, you will have good fortune and luck, and it will be a prosperous year.

like:

In 2018, you will give more to him/her. What changes is time, what remains unchanged is love.

hapiness:

Your life will be more wonderful in 2018. "Always be free, always sing my song"

Small happiness:

In 2018, you will be more satisfied with yourself. Happiness comes not only from major events in life, but also from the little joys in daily life.

Here, I bless you

Not just a word predicted

But in life

All these luck

The author of this article @飞鱼船长 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting!

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